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Carrier grade Wi-Fi is not a utility with Benu Networks
April 28, 2015
Copyright © Maravedis LLC 2015
• Drivers & Enablers
• Carrier strategies
• Challenges
AgendaApril 2015
www.wi-fi360.com
Copyright © Maravedis LLC 20154
April 2015
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Data storm continues and users prefer Wi-Fi
Drivers of carrier Wi-Fi adoption
• Need for data capacity continues to intensify ($38B AWS US auction!)
• Wi-Fi is there!
• End-users simply prefer Wi-Fi
•Byod
•Cheapest wireless broadband technology to deliver data/video
Source: Mobidia, Nov 2014
Copyright © Maravedis LLC 2015.
www.wi-fi360.com
Copyright © Maravedis LLC 20155
April 2015
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Advances during 2014 make Wi-Fi more viable in the carrier network
Enablers
• Standards
• NGH• Passpoint
• Interoperability• Work with 3GPP and CableLabs• Multimode devices proliferate• Common core platforms
• 802.11 ac and evolution• Evolution of device ecosystem• New Spectrum
•Improving customer experiencemost important reason to invest(57%)
Changes in attitudes to public Wi-FiSource WBA/MaRe survey October 2014
6
Carrier Strategies
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April 2015
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From offload to the full HetNet
Carrier strategies and trends - MNOs
Copyright © Maravedis LLC 2015
• 30% of new capacity came from Wi-Fiin 2014
• Down to 9% in 2018 as carriersintegrate Wi-Fi in their own networks
• 75% of MNO small cells to integrate Wi-Fi by 2018
• Key MNO uses• Data offload• Differentiated QoS levels• VoWiFi• LBS• IoT % of new mobile data capacity MNOs expect to gain from
various techniques in 2014 and 2018Source Maravedis-Rethink operator survey
www.wi-fi360.com
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April 2015
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Progress to quad play and community hotspots are key trends
Carrier strategies and trends - wireline
Copyright © Maravedis LLC 2015.
Deployment of community hotspots by operator type 2014-2018 Source: Maravedis-Rethink forecasts for iPass
• Cable and broadband investments inWi-Fi
• Importance of community hotspots
• Key MSO uses• Data onload• Steps to quad play• Presence in new territories• Deals with mobile carriers
-
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
2013 2014 2015 2016 2017 2018
Rise of community hotspots
Community hotspots
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April 2015
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Roaming and location services now, IoT and quad play in future
Business models proliferate
Copyright © Maravedis LLC 2015.
Wi-Fi monetization strategiesSource: WBA/Maravedis-Rethink survey Nov 2014
• Strong networks of well locatedhotspots will gain value
• Importance of Roaming
• Rise of neutral host model
• Wholesale Wi-Fi capacity services
• Cloud-based & crowd sourcedhotspot aggregation
•Wi-Fi first network
Wi-FiRoamin
g
ROIfromWI-Fi
Offload
Wi-FioffloadWholes
ale
Wi-Fi asa
Metropolitan
Service
Advertising
Marketing Dealsin Retail
WiFiAnalytic
s
LocationBased
Services
Enterprise
Services
Wi-Fi-first –
(mobile services which
use Wi-Fi
whenever
available)
All ofthe
aboveOther
Series1 35.1% 22.8% 26.3% 18.9% 25.9% 19.3% 21.5% 27.6% 28.1% 22.8% 7.9% 20.2%
35.1%
22.8%26.3%
18.9%
25.9%
19.3%21.5%
27.6% 28.1%
22.8%
7.9%
20.2%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
www.wi-fi360.com
10
Challenges Ahead
Copyright © Maravedis LLC 201511
April 2015
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Key challenges remain
Challenges ahead
What do you see as the key challenges faced by mobile operators if they are to deploy and monetize seamless Wi-Fi services?Source: WBA- Maravedis-Rethink survey, Nov 2014
• Island Networks
• Inconsistent Experience
• Immature monetization
• Generate new revenues not justdefensive measures
• Access to Venues
• Sit and backhaul issues for Wi-Fi
• LTE-U disruption?
Clarify Business Model Deployment Issues Ensuring Quality of Service Backhaul and Site Issue
Series1 63.0% 39.1% 38.0% 42.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
What do you see as the 'Key Challenges' faced by operators when deploying and monetizing
"Seamless Wi-Fi Services"?
Copyright © Maravedis LLC 2015.
www.wi-fi360.com
Copyright © Maravedis LLC 2015.
• Wi-Fi is now at the center of carries strategies
• Wi-Fi Business Models proliferate
• Required investments ahead
• Global Alternative Network?
Closing ThoughtsApril 2015
www.wi-fi360.com
• A division of Maravedis• Market Research
– Official Research Supplier for the WBA– Research Partner with Rethink (UK) and EJL Wireless (USA)
• Content Marketing:– Weekly Newsletter– Webinars– White Papers– Prime Video Interviews– Curated Blogs
About Wi-Fi 360April 2015
www.wi-fi360.com
Copyright © Maravedis Inc 2015.
• http://www.wballiance.com/resource-center/wba-industry-report
• http://www.ipass.com/wifi-growth-map/
• Wi-Fi Newsletter every Wednesday• Go to www.wi-fi360.com
www.maravedis-bwa.com
Free ResourcesApril 2015
15Copyright © Maravedis LLC 2015.
CLIENT CONFIDENTIAL
THANK YOU!Adlane Fellah, Customer Engagement
Tel: +1 305 865-1006
Wi-Fi Linkedin Hroup
www.wi-fi360.com
www.wi-fi360.com
PROPRIETARY & CONFIDENTIAL 16
Wi-Fi is the Network! Wi-Fi is Everywhere!
• 50 million global Wi-fi hotspots• 4 Billion Wi-fi devices worldwide• 42% of the world’s mobile data traffic is
carried over Wi-fi• 90% of the world’s tablet traffic is
carried over Wi-fi• 20,000 Plus Wi-fi Certified products
PROPRIETARY & CONFIDENTIAL 17
What is Carrier Grade Wi-Fi
• Does your Wi-Fi Service Offer…
– Subscriber Authentication
– Policy Enforcement
– QoS/QoE, no longer best effort
– Session persistence
– Layer 2/3 Mobility
– Roaming
– Traffic Management
– Wi-Fi Radio QoS
• Is your Wi-Fi…
– Trusted & Secure
– Seamless Experience
– Highly Available
PROPRIETARY & CONFIDENTIAL 18
Carrier Grade Wi-Fi is not a utility
PROPRIETARY & CONFIDENTIAL 19
Market Drivers and Opportunity
Device proliferation
Community Wi-Fi
Residential
B2B
HotSpot 2.0
MDU
Cloud service delivery
Managed Home (vCPE)
Managed BYOD
Value-added Service Chaining
IaaS
Sponsored Data
SSID Leasing
RoamingNow 3yrs. 5yrs.
Devices
Homes
Billions
10x
# D
evic
es
B2B
PROPRIETARY & CONFIDENTIAL 20
Case Study: Major U.S. Cable Operator
8M+ Home Hotspots deployed 2013-2014
National Footprint
Integrated with Outdoor Wi-Fi
Integrated with small business SP Wi-Fi
Sponsored Guest Access
Key Attributes
Multi-vendor CPE support
Regional aggregation model
Load balancing / resilient
Per-device policy and analytics
Powered by
Benu Carrier Grade Wi-Fi Solution!
PROPRIETARY & CONFIDENTIAL 21
Access Network
Access Network
Community Wi-Fi (Open SSID)
Homespot
Outdoor
Public Hotspot
Operator
Core Network
EoGRE Tunnel
EoGRE Tunnel
Open SSID
Open SSID
AAA
Key Benefits:
• Access Independent
• Subscriber Management
• Scale & Performance
RADIUS
WEB
Portal
Internet
Wi-Fi Mobile
Gateway
DNS
802.11 to 802.3
802.11 to 802.3
HTTP
PROPRIETARY & CONFIDENTIAL 22
WLAN Controller
Access Network
Access Network
Secure SSID 802.1x (HS 2.0), 802.1Q VLAN
Homespot
Outdoor
Public Hotspot
Operator
Core Network
EoGRE Tunnel
EoGRE Tunnel
Open SSID
Key Benefits:
• Secure Authentication
• AAA overload protection
• Roaming
802.1Q VLAN
Controller DeployedPublic Hotspots
EAP-RADIUSRADIUS
Sub DB
EAP-RADIUS
EAP-RADIUS
EAP
Secure SSID
802.11 to 802.3
Secure SSID
802.11 to 802.3
Data CenterOr
Internet
AAA
Auth.
Server
WEB
PortalDNS
HTTP
Wi-Fi Mobile
Gateway
PROPRIETARY & CONFIDENTIAL 23
MNO
Gn
Access Network
Wi-Fi to 3GPP Interworking
MNO
Key Benefits
• Mobile Offload as a Service
S2a
3GPP
AAA
STa
PGW
Homespot
Outdoor
Public Hotspot
Operator
Core Network
Open SSID
EAP-RADIUS
Internet
Secure SSID
Secure SSID
4G3GPP
AAA
GGSN
3G
RADIUS
RADIUSEAP
AAA
Auth.
Server
WEB
PortalDNS
HTTP
Wi-Fi Mobile
Gateway
PROPRIETARY & CONFIDENTIAL 24
Business Case: Carrier Grade Wi-Fi
• Always connected to your subscriber
• Retention and customer acquisition
• Lower support cost
• Control the customer experience
• Create new business models
– Wholesale
– Vanity SSID
– Mobile data offload as a service
PROPRIETARY & CONFIDENTIAL 25
Unlock the network to Monetizing Carrier Grade Wi-fi
• Community Wi-fi
• Mobile Data offload
• Wi-fi roaming
• Wholesaling
• Vanity SSID
• M2M based services
• Location based services
• Analytics
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