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Some of the things I've gleaned from user testing over the years. What do people actually do online?
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© cxpartners 2007
How do users actually use the web?
Joe LeechPrincipal Consultant+44 7905 334163
http://flickr.com/photos/thomashawk/161547780/www.cxpartners.co.uk
cxpartners in numbers
www.cxpartners.co.uk
Run
413user tests in 2007
27 combined years in
usability
£176Est. added to the revenue
of companies worked with in 2007
million13
cxpartners
Usability work on
continents5
Based in Bristol
118miles
from London
Surveyed
3,450users
in 2007
Watched people use
673websites
We watch people use the web
www.cxpartners.co.uk
We also design website structures…
…and page layouts
How users actually use the web
www.cxpartners.co.uk
Top 5 things we’ve learntand ways to turn this to your advantage
#1
http://flickr.com/photos/manfrys/2226178289/
Google generation
Flighty, is the best way to describe their behaviour
They show a strong tendency towards shallow horizontal ‘flicking’ behaviour
Make the pictures bigger and cut the text by half
Report: Google generation: myth vs. reality?
They are expert searchers
They think everything is on the web (and it’s all free)
They do not respect intellectual property
They are the ‘cut-and-paste’ generation
They have zero tolerance for delay and their information needs must be fulfilled immediately
They prefer interactive systems and are turning away from being passive users of content
They find their peers more credible as information sources than authority figures
They multitask in all areas of their lives
Source: information behaviour of the the research of the future January 2008 UCLhttp://www.bl.uk/news/pdf/googlegen.pdf
Everybody is becoming more like the Google generation
http://flickr.com/photos/manfrys/2226178289/
In at #2
Only 10% of your users come in to your website via the homepage
on average around 70% of design effort is focused on the homepage
•Design your article page first
•Give clear sign posting to other lovely things on your website from the bottom of every article
Give people a place to go from the bottom of the page
Great articleLorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat. Sed diam voluptua.
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Related articles:•Another storey about the same thing•One more story that is related
More form Alex Smith•Another news story here
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At #3
Print this
At #3
Print thisLet your users print stuff
In this increasingly digital world users still want to print
•Let them print, offer a button
•Use Print style sheets to get more
At #3
Printed from GreatMag.comVisit www.greatmag.com for more great articles like this oneGreat articleLorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat. Sed diam voluptua.
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For more articles form Alex Smith go to www.greatmag.com/alexsmith
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In at #4
In at #4
Accessibility is not about disabilityIt’s about your website working everywhere for anyone
Design for accessibility and everything will follow
4.7 (p39): “From 1st October 1999 a service provider has to take reasonable steps to change a practice which makes it unreasonably difficult for disabled people to make use of its services.”
Accessibility & the law
Finally at #5
http://flickr.com/photos/yonorthshore/201958824/www.cxpartners.co.uk
#5
http://flickr.com/photos/yonorthshore/201958824/www.cxpartners.co.uk
Browse, not search is the best way to help users find stuff
Search is hard to get right and is mostly a fall-back optionPut a list of all your stuff where it can be seen
Search is a last resort
AverageMag.comArticles Features Resources Archive FAQsHome
Search Go
Put your wares on show on every page
