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How Financial Institutions Can Use Social Media to their Advantage
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How Financial Institutions Can Use Social Media to their Advantage
By Ryan Buchanan
• Listen-Google alerts, RSS Readers
• Engage Simple-Blog (promote Resources), Blog + Social Media Outreach
• Engage Advanced (Expert Position)-Online Community
Now, More than Ever, Join the Conversation
Listening / Monitoring
• Key Bank is only Bank on first page: #7
• Opportunity – No paid search for this term
Google Alerts
RSS Reader
Engage Simple
Engage Simple – Be a Resource w/ Minimal Time
Ernst + Young - Facebook
• E+Y is 4th most recognized brand online for college grads
• My top 3 social mediums as business person:
- Facebook- LinkedIn- Twitter
Zappos - Twitter
Online Community
Online Community - Forums
Online Community – Integrated Blog + SEO
1. Mine the social web and see what is being said about you
2. Decide how you can continuously listen and participate
3. Build a blog + encourage your fans and critics to engage with you on your turf
4. Address good and bad comments immediately on your blog
5. Look for opportunities to show customer service excellence
6. Tell good stories + address negative issues publicly on your own blog
7. Try to get C-level employees to own social media
8. Build tools / widgets that encourage problem solving, savings, good banking practices that can be taken as a widget or tool to other sites/blogs
Conclusion