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HOW FIVE SKI COMPANIES USED GREAT CONTENT MARKETING TO BUILD LINKS
Iain Martin, Skipedia Travel Marketing
1. SUN VALLEY, IDAHO
1400 shares on Mashable1300 Tweets$3m in earned media
2. SNOWSKOOL
750 Facebook shares1000 Pinterest repins4000 blog links
3. VAIL RESORTS
200,000 shares in 5 weeks2 million social shares 31% increase in revenue
4. INTERSPORT SKI HIRE
10,000+ YouTube viewsGreat blogosphere buzz
5. TIGNES, FRANCE
4 million+ YouTube viewsOver 1,000 links€2.6m earned media
Iain Martin, Skipedia Travel Marketing @skipedia
THANK YOU!