Video Recording: http://www.youtube.com/watch?v=NO5JII_XgJc

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§  What’s the Big Deal? §  Defining Success Criteria §  Utilizing Relevant Tools §  Integrating Social Media with Existing Business Strategy §  Questions and Answers

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Twitter

Estimated Millions of users as of Feb 2012

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§  What’s the Big Deal? §  Defining Success Criteria §  Utilizing Relevant Tools §  Integrating Social Media with Existing Business Strategy §  Questions and Answers

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Return on Investment

Thought Leadership Sales Customer Service

Cost Considerations

Staffing Tools Advertisement

Identify Your Goal

Engagement Build Brand Sales Industry Pulse

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Group Goals Metrics How to Compile Marketing Brand Awareness -  Site visits

-  Downloads -  Search ranking -  Time spent -  Favs/Fans/Friends/Followers

-  Web analytics -  Technorati -  Klout

Sales Increase Sales -  New business -  Win compete business -  Renewals

-  CRM lead source -  Word of mouth -  Sales Wins

Partner Channel

Marketing -  Sales Inquiries -  Partnerships -  Grow industry relationships

-  Industry/community validation

-  Customer confirmation

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§  What’s the Big Deal? §  Defining Success Criteria §  Utilizing Relevant Tools §  Integrating Social Media with Existing Business Strategy §  Questions and Answers

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§  What’s the Big Deal? §  Defining Success Criteria §  Utilizing Relevant Tools §  Integrating Social Media with Existing Business Strategy §  Questions and Answers

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•  Call for Sponsors/Speakers •  Blog Posts •  Twitter/FB/LinkedIn/Youtube/Flickr

Launch

•  News Release template •  Social Media schedule •  Scheduled tweets/fb/blog postings •  Articles on partner sites •  Video interviews for promos

Build Momentum

•  Liveblogging •  Session hashtags •  Twitter •  Video Streaming •  Talent Show

During the Event

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News Release

Articles/Blogs

Partner Webcasts

Twitter/LinkedIn

Newsletter

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§  What’s the Big Deal? §  Defining Success Criteria §  Utilizing Relevant Tools §  Integrating Social Media with Existing Business Strategy §  Questions and Answers

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§  PPT deck & sample templates

§  MPN Tools: Social Media for Partners

§  Videos: MPN Marketing Mondays

§  Business Owners Social Media Toolkit

§  13 Tools to Simplify Your Social Media Marketing

§  MPN Resource Center: Social Marketing

Next Steps

Questions?