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In today’s environment, you must serve your customers with uptime (all the time) availability, plus hidden benefits like state-of-the-art fraud detection and game-changing recommendation engines. In this webinar, you’ll learn how to: -Get uptime, all the time, so you can serve your customers without outages -Ingest huge velocities of data from anywhere -Maximize mobile, online and cloud applications with the security your customers expect -Identify patterns between formerly silo’d data, even text and call logs -Get the search & insight you need without performance hits
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How much money do you lose when your online application goes down?Guest: Eric Lubow, Co-founder & CTO Simple ReachKami Nixon, DataStax Product Team
DataStax: An Overview
• Founded in April 2010
• Drives Apache Cassandra™, the popular open-source big data database
• 300+ customers
©2013 DataStax Confidential. Do not distribute without consent. 2
Eric Lubow, CTO and Co-Founder at SimpleReach
Eric Lubow began his career building secure systems at Guardian Digital before joining Conductor.com, where he developed and ran their ad systems. After graduating from Rutgers University with a degree in Information Systems, Eric did multiple tours with the U.S. Army including serving in Iraq as a Lieutenant and Albania as a Captain. He is a board advisor for the IronMatt.org charity for pediatric brain tumors, a mixed martial artist, motorcyclist, and seasoned skydiver.
Eric is the co-author of 'Practical Cassandra' to be released on Dec 23.
Kami Nixon, DataStax Product Team
Kami Nixon is on DataStax’s product team, and came to NoSQL from the relational data modeling world. A former newspaper reporter, Kami writes frequently about how today's data is transforming the way modern businesses interact with their customers.
Kami tried skydiving once and never wants to do that again. But she is a musician who performs in the Bay Area.
Today’s conversation
• Introduction to DataStax
• Today’s online environments
• Uptime (continuous availability)
• Success Stories
• Your Questions
Is she buying clothing? vegetables? a mortgage?
Your online applications must help customers with…
• Fast and tailored product searches• Individualized recommendations• Customized web pages• Good information
With no downtime
What do you need Uptime for?
• Analyzing buyer behavior
• Social media analysis
• Analyzing click-stream patterns
• Compliance analysis
• Spot-on customer recommendations
• Fast fraud detection
2012201120102009
Rule 1 - Plan for disaster
Database CrashOctober 24, 2012
(AP) We are suffering from a database crash as of this morning. We hope to be back online soon. The machine was completely hung up and required a full re-boot. We realized we need to switch the master-replica relationship. Once the recovery is complete, we hope to avoid disruption in the future. We are sorry for the inconvenience.
Privacy HackedFebruary 21, 2013
(AP) A customer support service revealed today that it had been hacked and user information had been compromised. It is unclear how much personal privacy information is at major risk and whether efforts to restore privacy will be successful. as for Officials in major industries are watching the situation to safeguard individual privacy concerns.
Black Friday Disaster; Website CrippledNovember 25, 2011
(AP) Firesales turned into a firestorm for a major retailer this morning as the company’s web servers buckled under Black Friday traffic. Shoppers experienced broken checkout pages, emptied shopping carts and login errors.
The company reported devastating
Big problems should not stop your business
Datacenter
Cloud
About 1/2 OF ALL SALES will be online BY THE END
OF 2013
Source: (http://www.datastax.com/resources/whitepapers/bigdata)
24/7 monitorin
g demands
Globalmarket
demands
Localizationdeployment
How do you avoid disaster?
Datacenter
Cloud
Apache Cassandra™:massively scalableNoSQL database
Source: (http://www.datastax.com/resources/whitepapers/bigdata)
And easy data distribution
That offers uptime, all the time
(continuous availability)
2012201120102009
Scale to meet any demand, without surprises
Black Friday Holiday shopping season
Rapper joins Social Media and crashes
site
Major Retailerloses shopping cart inventory
Dates systems crashes
14
24 25
13
5
24
On Demand down
Power grid failure
Natural disaster
Fluctuatingtraffic
demands
A customer is about to give you money
This shouldNEVERbe unavailable!
Yesterday’s ecommerce vs. today’s ecommerce
LOBApp
RDBMS
Oracle
LOBApp
RDBMS
MySQL
LOBApp
RDBMS
SQLServer
Data WarehouseRDBMS
Teradata/ Column DB’s
LOBApp
NoSQL
LOBApp
NoSQL
LOBApp
NoSQL
C*
C*
C* C*
C*
C*
C*
C*
C*
C*
C*
C*
C* C*
C*
C*
C*
C*
C*
C*
C*
C*
C* C*
C*
C*
C*
C*
C*
C*
Data WarehouseHadoop
Legacy Line-of-Business Apps
Today’s Line-of-Business Apps
Previous Generation vs. Modern Applications
Slow/medium velocity data High velocity data
Data coming in from one/few locations Data coming in from many locations
Rigid, static structured data Flexible, fluid, multi-type data
Low/medium data volumes; purge often
High data volumes; retain forever
Deploy app central location/ one server
Deploy app everywhere / many servers
Write data in one location Write data everywhere/anywhere
Primary concern: scale reads Scale writes and reads
Scale up for more users/data Scale out for more users/data
Downtime tolerated Downtime not tolerated
Legacy Applications Today’s Applications
Success Story - Netflix
Netflix systems are run in the cloud across multiple availability zones with Cassandra and sport constant uptime. Over 95% of Netflix’s data is stored in Cassandra (much of it previously on Oracle).
Success Story - Netflix
Commenting on Amazon outage in Oct 2012: “We configure all our clusters to use a replication factor of three, with each replica located in a different Availability Zone. This allowed Cassandra to handle the outage remarkably well. When a single zone became unavailable, we didn't need to do anything. Cassandra routed requests around the unavailable zone and when it recovered, the ring was repaired.”
- Netflix Tech Blog
http://techblog.netflix.com/2012/10/post-mortem-of-october-222012-aws.html
http://techblog.netflix.com/2011/11/benchmarking-cassandra-scalability-on.html
Netflix Cloud Benchmark…
“In terms of scalability, there is a clear winner throughout our experiments. Cassandra achieves the highest throughput for the maximum number of nodes in all experiments with a linear increasing throughput.”Solving Big Data Challenges for Enterprise Application Performance Management, Tilman Rable, et al., August 2013, p. 10. Benchmark paper presented at the Very Large Database Conference, 2013. http://vldb.org/pvldb/vol5/p1724_tilmannrabl_vldb2013.pdf
End Point Independent NoSQL BenchmarkHighest in throughput…
Lowest in latency…
Cassandra: performance and scale
Cassandra: read and write anywhere
Write
Read
Write
Write
Read
CassandraMulti-Data
Center
Success Story: RightScale
Rightscale keeps its customers in contact with each other all over the world via DataStax clusters in 5+ global data centers.
Success Story: Adobe
Adobe delivers on very stringent response time requirements (< 12ms or less for 95% of requests) for its marketing cloud with DataStax clusters in two data centers.
DataStax Enterprise – Hot Data in Context
Analyze Write
Read
Write Search
Search
Write
Read
DataStaxEnterpriseMulti-Data
Center
DataStax Enterprise for uptime
• Cassandra for real time ecommerce transactions.• Hadoop for ecommerce buyer analysis. • Solr for fast ecommerce product searches.
Easily manage ecommerce databases
Success Story: Datafiniti
Datafiniti, which is a search engine for data, needs to consume lots of data in real time and provide fast search on top of the same data.
Success Story: ebay
The Application World *HAS* Changed
WHAT?!
Security and Compliance
2012201120102009
Could your business be next?
Disasters Smack Share Buyback Plan(AP) Several companies impacted by recent catastrophes are quickly putting their share repurchasing plans on the backburner.
Insurer Travelers Cos became the latest on Friday when it said it would slow down its buyback program after the Japanese earthquake and deadly tornado
Ohio treasurer's office new salary database crashes, 300 searches a minute in first day(AP) The Ohio treasurer's office database of state workers' salaries and wages was so popular when it went online Wednesday that a server linked to it crashed several times, Ohio Treasurer Josh Mandel said.
He did not have specifics on how many users were on it.
The searchable database includes
LivingSocial hacked; 50 million affected(AP) Daily deals Web site LivingSocial is the latest database target for hackers, who have compromised the personal information of more than 50 million people.
In internal LivingSocial e-mails obtained by AllThingsD, the unknown culprits appear to have made off with the names, e-mails, birthdates, and encrypted passwords of what appears to be
The Security You Need
Write
Read
Write
Write
Read
Analyze
Search
Search
Success Story: Thomson Reuters
“Security is very important to us, so we’re naturally very pleased to see all the new security features in DataStax Enterprise 3. Its scalability and performance are enabling us to develop an exciting financial data analytics platform that will create a better experience for our audience.”
What’s next for your business?
Future-proof your modern applications.
• Expand capacity when needed without business interruption.
• Scale to handle new product lines, new markets, and more.
DataStax Enterprise – The future-proof platform
• Easily increase performance and scale • Add nodes transparently/online• Across multiple data centers and cloud zones
DataStax Enterpris
e The Enterprise NoSQL Platform
Online
AnalyzeSearch
DataStax Enterprise The Enterprise NoSQL
Platform
Online
Analyze
Search
Online
AnalyzeSearch
Online
Analyze
Search
Success Story: Ooyala
DataStax is driving Cassandra to be the first viable alternative to the Oracle database for companies who are transforming the way they interact with customers.
Getting ahead of exploding growth• Sign big, new contracts all the time (ESPN)• 200M unique users per month• 2 Billion events per day• Hundreds of TB’s of data
Flexible architecture • “Couldn’t shoehorn RDBMS technology”
Very small operations team• 3 people• 100’s of nodes
Get Strong Payback on IT Investment
Constant Contact found that scaling out with NoSQL vs. IBM DB2 saved them 90% in software costs, and was implemented in 1/3 the time...
“To do what we need to do today without Cassandra would cost a couple million dollars more and would be significantly harder to manage operationally.”
• Better ROI
• 80-90% less than a RDBMS
• Simpler & faster development
• Greater insight
•More flexibility and functionality
How can I try DataStax Enterprise?
• Go to www.datastax.com/download• Download DataStax Enterprise• Installs and configures in minutes• Completely free for development
evaluation (no trial time bombs)• Subscription required for production
deployments
Resources: DataStax.com
Eric’s Book: Practical Cassandra
Thank You – Questions?
We power the big data applications that transform business.