1. How new satellite technologies are transforming theconsumer
broadband and mobile marketARAB ADVISORS GROUP 7TH Annual Media And
Telecommunications Convergence Conference 2010 (Amman June 7 &
8 2010) Broadband Systems Serge Van Herck Professional Equipment
CEO IP Software
2. Our mission connecting the world 3 3. Our mission connecting
the world 4 4. MENA Market Overview 4 Gulf countries have high
penetration rates and highest GDP per capita Wealth is a critical
factor since broadband- service pricing are still relatively high
in the regionMENA Broadband Penetration of households Q209, and GDP
per capita Q2095 5. Newtec at a glance The European market leader
in the DVB satellite broadcasting market and consumer internet
access market with Over 400 customers worldwide Award winning
Product Leadership strategy in the Satellite Communications
equipment industry A privileged relation with A strong product
portfolio for TV and IP applications Sustained growth : 05: 165
people/23MioEuro 09: 275 people/51MioEuro6 6. Newtec at a glance
The European market leader in the DVB satellite broadcasting market
and consumer internet access market with Over 400 customers
worldwide Award winning Product Leadership strategy in the
Satellite Communications equipment industry A privileged relation
with A strong product portfolio for TV and IP applications
Sustained growth : 05: 165 people/23MioEuro 09: 275
people/51MioEuro7 7. A full range of
productsProfessionalBroadbandIP software Equipment SystemsHorizon
Sat3Play MenosTellitec Broadcast & TelcoTransceivers forIP
ModulatorsTelliNet ModulatorsMobile & Terrestrial TV Broadcast
& Telco Receivers forIP DemodulatorsTelliCastDemodulators
Mobile & Terrestrial TVBroadcast & Telco IP
ModemsTelliShapeModemsData Converters IP
AppliancesProVisionFrequency ConvertersRedundancy SwitchesOEM
(de)modboards 8 8. Internet broadband : Economics &
technologies Economics Most populated areas first GDP per capita
the price of monthly subscription fee PC penetration Education and
other socioeconomic factors. Existing technologies inherent
limitations in either performance or in capacity (last mile) Line
Of Site (LOS) location from the base station for wireless access.9
9. Broadband technologies and distance Only satellite is
ubiquitously available Terrestrial and other wireless solutions
become economically unviable when little subscribers / POP VDSL
1,3ADSL+2,7Max Range of broadband technologies (km)ADSL 5,4
WiMax(NLOS) 8FTTH 20 Full wirelineDTH supplementsDTH EnablesHIGH
MEDIUMLOW 3G 30 DENSITY DENSITYDENSITY 4G 30NO
BROADBANDWiMax(LOS)50 ENCODING AND CONTENT MANAGMENT Satellite3500
CENTERHIGH MID LOWSPEEDSSPEEDSSPEEDS > 25 Mbps 6 - 25 Mbps< 6
Mbps110 100 100010000 10 10. Low cost End-user equipmentIP modem
The Sat3Play IP modem is equipped with an Ethernet interface and
therefore can be connected to a standalone PC or a router.79cm dish
The installation of the end user equipment is as easy as the
installationMost Innovative Company of a standard TV satelliteof
the Year 2008 - Belgium interactive LNB dish with a TV set-top box.
Ku or KA Transmit & Receive11 11. Internet Broadband for
consumers 12 12. Introducing a revolution Ka-band spotbeam
Satellite capacity1.3Gbps2.7Gbps3.8GbpsMax txp speed 45Mbps 90Mbps
128Mbps Investment cost 185kEuro 93kEuro65kEuro per
Mbps81Gbps1Gbps3kEuro 13 13. Introducing a revolution Ka-band
spotbeam Satellite capacity1.3Gbps2.7Gbps3.8GbpsMax txp speed
45Mbps 90Mbps 128Mbps Investment cost 185kEuro 93kEuro65kEuro per
MbpsSatellite capacity64Gbps81Gbps Max txp speed800Mbps 1Gbps
Investment costper Mbps4kEuro3kEuro 14 14. Ka-spot beams on Arabsat
5C (2011) 15 15. Key challenges to overcomeEven with high potential
and the right business model, traps are there End-user equipment
price Space segment efficiency Ease of useTrue broadband
experience16 16. Key challenges overcome End-user equipment price
Ease of use 17 17. Low cost End-user equipmentIP modem The Sat3Play
IP modem is equipped with an Ethernet interface and therefore can
be connected to a standalone PC or a router.79cm dish The
installation of the end user equipment is as easy as the
installationMost Innovative Company of a standard TV satelliteof
the Year 2008 - Belgium interactive LNB dish with a TV set-top box.
Ku or KA Transmit & Receive18 18. Easy to install 19 19.
Self-Install Drives New Business Models E-commerce Automated
Automated Logistics Install and useContract with
end-userprovisoning via the e-commerce websiteRetail End-user buys
Install and go-online On-line ContractAutomation Start
surfingterminal at shop with minimum SLA with end-user 20 20. Key
challenges overcome Space segment efficiencyTrue broadband
experience 21 21. Addressing Satellite Network Challenges Managing
Bandwidth Managing Latency IP bits/Hertz TCP accelerationefficiency
Pre-fetching Network efficiency DNS caching Quality of Service Web
caching Fair Use Policy Lossless Datacompression Multicast services
22 22. Innovation by Newtec - 4CPM ModulationChoosen byas the next
generation DVB-RCS standard 23 23. Improving the IP performance -
Tellinet 24 24. Result = True Broadband ExperienceThe Independent
Proof Germanys independent leading consumer organizationgroup, the
Stiftung Warentest Test 11/2009 (www.test.de) Satellite and mobile
Internet access ASTRA2Connect ISPs rating (using Newtec Sat3Play)
Filiago: GOOD Star DSL: GOOD Competitive alternatives: DEFICIENT
Quality of Internet connection: Only Sat3Play received EXCELLENT 25
25. Conquering EuropeKeys to success: Triple play capabilities
Internet / VoIP / TV Always-on true broadband serviceexperience
Competitive flat monthly service fee Consumer market priced
terminal Point & Play self installation Brand name Strong
distribution channel 26 26. Maritime Low-cost satellite-based
broadbandconnections suitable for commercialand leisure shipping
*Picture source: KNS Inc Equipment: Satellite terminal: KNS
SuperTrack A9 (85cm) ACU (Antenna Control Unit) ASTRA2Connect
modem27 27. SCADA Application Reference Supervisory Control And
Data Acquisitionfor infrastructure, facility and process control
management Smartgrid power managementWater managementRenewable
energySource: www.watchtechnologies.com Source:
www.renewablesreviewed.com 28 28. Extended Services - WiMax Wibox
is a Frenchnationwide provider forrural areas 300 new demands
permonth are refused forWimax due to no coverage Satellite access
willcomplete areas whereWiMax services are notavailable 29 29. GSM
Backhauling using Pico-Sat Application Pico-Sat: Pico cell +
Sat3Play technologyPico cell miniature 2G Base station Covers 7KM
diameter with a 10 Meter antenna+ supports up to 500 users
Sat3Play: Sat3Play has unique advantages to help the introduction
of Pico cells in emerging markets.30 30. Pico-Sat: how does it
work? Omni antenna Small satellite dish Sat3Play modem Pico cell
Base Station Solar panels 5m Battery pack 31 31. Conclusions EMEA
market offers opportunities forbroadband access over satellite
indifferent verticals Initial investment and operationalcosts can
be controlled with the righttechnology and the right businessmodel
The Sat3Play solution from Newtecpromises Easy to install Easy to
use Easy on the budget 32 32. 33
