How Startups and

Small Indian

companies can

Benefit from Social

web and Enterprise

2.0

Young Company!

you already focus on

Web applications

then, what are you

looking for?

but, everything seems to

change

which is Good.

Big companies already

do all the old stuff well

and in good scale

*I* What is this New

Web?*II* What does this mean

for us?*III* Why is it

Challenging?

so, let us look at

What is this New Web?

*I*

New style of working

user participation & peer production, not justpublishing

Social Media Applications

Mashups

Syndication

Composite Applications

Widgets; Flash,

JavascriptMicro Applications

Facebook PlatformSocial Networking Applications

OpenSocial PlatformShindig: Apache open source implementation of the OpenSocial and gadgets specification

Open APIs & Web

Services

Web 2.o Online

ServicesApplications for consumers

… remember companies used to make productsfor desktop users?

Web Oriented

Architecture

WOAWeb2.0 + SOA

Enterprise 2.0• Discussions

• Links

• Documents

• Forums

• Polls

• Calendars

• To-do lists

• Pages (wiki)

• Blogs

Social design, Enterprise Ready

Semantic Web

The emerging Web 3.0

What does this mean

for us?

*II*

1.

Massive opportunity to

specialize and grow on

fast trackBlue Ocean Strategy

2.

Market New products

& service offerings

inexpensivelyPR 2.o, Blogs, Word of Mouth

3.

Beat the downturn,

commoditization and

Market pressuresThe same old business will it work?

Why is it Challenging?

*III*

Competency bar is

moving up

A

Strategy needs

understanding of

distribution models

and uptake of new

offerings

B

Limited expertise outside the Silicon Valley

Marketing is changing

faster than ever

Having a website is now hardlyinteresting for prospects

C

No longer just

Usefulness, it’s the

Experience that

matters

A very 90’s design and web experience

cannot work

D

Invest little to gain a

standing

E

so, what’s that frog ;-)

Thanks

Our new product …

adding the “social

twist” to

web and enterprise

applications

Jay Pullur

jay@pramati.com

web 2.0widgetsfacebook appsopensocialenterprise 2.0semantic webajax, ruby, REST

Nasscom Emerge

Forum

Thanks for inviting

New Delhi, 12 sep 08