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Sharing the best online platforms (current Sept2010) to be social and nonprofit strategy for each. Also, some secrets of social media rockstars.
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how to be a nonprofit social media rockstar*
HEATHER ACTONheatheracton.com@heatheracton78
*FIND THE SOCIAL MEDIA ROCKSTAR AT http://socialmediarockstar.com/
Intro
Social media that you can rock and how
Secrets of the rockstars
Discussion
TABLE OF CONTENTS
ABOUT ME
At-home mom of 2 little peanuts
Freelance web presence consultant
Milwaukee Artbeat board member
SUCCESS
YOU FEEL THE SOCIAL MEDIA ROCKSTAR INSIDE OF YOU AND YEARN TO LET IT OUT
WHAT ARE SOCIAL MEDIA?
“Social media are media for social interaction, using highly accessible and scalable publishing techniques.”
- From Wikipedia, the free encyclopedia
HOW DO NONPROFITS BENEFIT FROM SOCIAL
MEDIA?Social media campaigns, if executed like a rockstar, will build your community of quality supporters.
This, in turn, will lead to:
More volunteers
More donations
More help in spreading the word about your cause
WHY NONPROFITS AND SOCIAL MEDIA ARE A MATCH
MADE IN HEAVENSocial media is a game in which the good guy usually wins
“Causes” are extremely popular in social media
Social media is about listening and providing value.
(Oh wait, this is what nonprofits are about...)
WHERE TO BE SOCIAL(for now)
1. Your Blog
2. Facebook Page
3. Twitter
4. Flickr
5. YouTube
6. LinkedIn
7. Blogs & Forums
GET YOUR BLOG ON
Attend my other session “Get Your Blog On” for all of the details
Your blog is your home on the web and your social media hub
Create helpful, informative, interesting, and relevant content
Make it easy for visitors to do what you most want them to do (share, donate, volunteer)
Publicize your content via social networks, other blogs, and forums
FACEBOOK ITWHY?
150 million active users
Give a human side to your organization
Create personal connections with your supporters
Be in touch with what the community has to say about your cause
FACEBOOK IT(mechanics)
Create your Facebook Page and completely fill out the profile information
Gain 25 “likers” to get your custom URL (http://facebook.com/username)
http://www.facebook.com/pages/House-Hunters/109905279035009
becomeshttp://www.facebook.com/House-Hunters
Share your own and others’ relevant content
Create conversation
LISTEN to what your community says to and about you
Ask for action
Thank and respond to participants
FACEBOOK IT(finesse)
BE TWITTERIFICWHY?
Twitter is the #2 search engine with about 24 billion queries/mo
Incredible scalability due to the power of the RT
Post a tweet to your 100 followers (REACH = 100)
10 of them RT it to their 100 followers (REACH = 1100)
and so on... REACH = 11100+
This happens within minutes...
Create your Twitter account and completely fill out the profile information
Take some time to learn how Twitter works
@, D or DM, RT, #
Etiquette: http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-guide/
BE TWITTERIFIC(mechanics)
BE TWITTERIFIC(finesse)
Post ~20 quality tweets before beginning to follow others
Reach out to potential supporters often
Promote your community & similar organizations
Concentrate on quality community vs. number of followers
Resist automation
FLICKR FOR PICS
Why?
Inexpensive hosting of all of your image media
It’s a space to corral your community’s media for a cause!
http://www.flickr.com/groups/domore/
Photo sharing & hosting social network
Share pics from your latest event and of people your org has helped
Connect to your WordPress blog via plugin
http://www.brewfanatics.com/
YOUTUBE FOR VIDSWhy?
Simple power of web video to drive results
YouTubers are active (~24 billion queries/mo) - get stumbled upon!
Video sharing social network
Share informational or promotional pieces
Share footage of your volunteers happily helping
Hosts your videos & generates embed code so you can easily post your videos to your blog and other social networks
Professional social network
Connect with others in related foundations and industry
Connect with potential supporters
Ask for introductions
Provide recommendations
Start a group and conversations within it
Join related groups and contribute to them
LINKEDIN TO ROUND IT OUT
OTHER BLOGS & FORUMS
Other great places to LISTEN and ADD VALUE via engagement
Show support of others fighting the same battle
Each comment or tip is a link back to your site, which drives web traffic back to you
Learn about and take advantage of RSS to make this process efficient
Aim to leave 10 QUALITY comments or forum posts per day
ROCKSTARS:
set aside time for social media
create social media action plans
measure their results
do not expect immediate results
rely on quality, not quantity, of their community to deliver results
are consistent, human, authentic, and transparent
avoid “robot-like” automation
Don’t post where you don’t interact
Measure your results
ARE YOU READY TO ROCK?