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Where do consumers look for information?
Past
Present
Future
OrganicSearch
+ Google Places
74.3%
Pay Per Click13.5%
Where Do They Click?
Pay Per Click
12.2%
Get Visible through SEO
Keyword
Your business can appear here
Get Visible through PPC
Your business can appear here
Keyword
Get Visible through Google Places
Keyword
Your business can appear here
Google Places was replaced by
Google+ Pages for Business
at 30/05/2012,
but the logic behind did not change
Organic + Google Places Position %
1 27.1
2 11.7
3 8.74 5.15 4.06 4.17 4.18 3.29 2.8
10 3.6
PPC Position %1 7.4
2 3.43 1.14 .35 2.6
6 .9
7 1.78 .4
9 .1
10 .4
How Many Clicks Can You Expect?
How can you get visible?
Getting high in the search engines• By optimizing the content of website for search engines• By SEO• By PPC• By Google Places (Google+ Pages for Business)
Increasing conversion rate• By making sure that searchers get information they are looking for• By building landing pages optimized for the visitors• By using call-to-action techniques to drive visitors behaviour• By monitoring and optimizing particular promotion activities
CONTACT US TO HELP YOUR BUSINESS!
Mateusz Wisła
Internet Marketing ConsultantMobile: +48 502 367 660e-mail: [email protected]
WSI Firma w Sieci
tel. +48 22 219 54 50fax +48 22 303 22 02www: www.wsifirmawsieci.plblog: blog.wsifirmawsieci.pl
