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Johnny Li (Haifu)GM of International BDJune 2015
Build an Outstanding APP &Conquer the APPs World
Note: [1] As of Mar 31st 2015
Reach 1 Out Of Every 4 Android Users
Mobile MAU (mm)
As % ofTotal MAU 23% 34% 46% 50% 62%
10 Times Of MAU Growth In Two Years
Key APPs Google Play Rank 1 Avg. Rating 2 GP Review 3
Clean Master
Battery Doctor
Photo Grid
❖4
❖28
❖30
4.7
4.7
4.5
CM Security
4.5
CM Browser ❖18 4.6
The Mobile Matrix Has Been Launched
❖9
25,222,864
10,559,763
1,473,822
5,788,945
3,827,129
Notes:1.App Annie ranking (excluding games) in terms of monthly downloads in April 20152.Out of a score of 5, as of May 27, 20153.As of May 27, 2014
Rank by Downloads Headquarters
Facebook1
Cheetah Mobile2
Outfit7L4
King5
Sungy Mobile6
Google3
https://www.appannie.com/indexes/google-play/rank/overall/?month=2015-04-01&country=WWBy AppAnnie
No.2 Non-game Publisher on Google PlayTop Companies · Google Play · Overall · Worldwide · Apr 2015
Publisher
Mobile revenue soared 584% YoYData from Cheetah Mobile 2015 Q1 Financial report
02 STEP
Breakthrough
Point
03 STEP
All-in
01 STEP
Forecast
By Fu Sheng, Founder & CEO of Cheetah Mobile
Motivation
To make a Right Forecast
User Friendly
Partnership with SamsungEmbed CM Cleaning function in Samsung’s new flagship Galaxy S6 Edge, globally.
Own Traffic + Native Ads
Recommended Picks
Unlock Page Ad Game Boost
Guaranteed Quality + Higher CTR/CVR
Tag based on predictionTag based on prediction
Tags based on own dataTags based on own data
Precise Targeting • Language• Location• Device• App installed• App deleted• App Size• App time spent/use frequency• And many more …
More than 310 million users identified
• Willingness to pay• Look-a-Like users• Game preference• App preference• Gender• Expected parents • And many more…
35 Years Old
New Yorker, English Speaker
Plays casual games, ex. Candy Crush
In-APP Purchased within 6 months
Accurate Targeting
Recommend casual game – Cookie Jam
Showcase
Mary
When We Stick Together