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Præsentation den 4. dec. 2007 for Morten Wulff & Co.
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STRATEGIC INNOVATION AND CONCEPT CONSULTANCY
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Pionérer, slipstrømsmagere og fremtidens idéer
Spot dit næste forretningsområde: SIDE 4 Historiske pionérer og opfi ndere: SIDE 6
Top 10: Inno-mig-her og inno-mig-der: SIDE 12 Fremtidens spilform: SIDE 14
Tøj med indbygget knus, varme og sikkerhed: SIDE 22 Danmarks da Vinci: SIDE 26
Innovativ kontorindretning: SIDE 28
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BBrroadcast
YoYY ursellff TTMM
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Nye medier - nye muligheder
Gamle medier i version 2.0: SIDE 8 / Jo mere vi er sammen: SIDE 10
Når deltagerne ikke deltager: SIDE 12 / Når virksomheder hopper på blogvognen: SIDE 14
Forretningsmodeller til en ny tid: SIDE 19 / Dit næste liv er online: SIDE 24
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HELPFUL FOOD
ELECTRONIC PAPER
AGENDA
Credit: WulffMorgenthaler
Learning #1:
Operate offof the same definition of innovation.
Innovation.
To challenge the status quo by combining
to create new value.&
Innovation.
To challenge the status quo by combining
to create new value.
ART SCIENCE&
Innovation.
To challenge the status quo by combining
to create new value.
LOGICAL EMOTIONAL&
Innovation.
To challenge the status quo by combining
to create new value.
THE NEW THE OLD&
Innovation.
To challenge the status quo by combining
to create new value.
THE INSIDE THE OUTSIDE&
TRANSPARENT CONCRETE
OPTIC FIBRE + CONCRETECOMBINATION
DEVICE + SERVICECOMBINATION
THE IPOD
COMBINATION
Learning #2:
Developa curiousmindset.
WHY DO I STILL RELY
ON DINOSAURS?
WHY DO I STILL
GET LOST?
WHY DON’T
CITIES FLOAT?
DOES A TIRE REALLY HAVE
TO LAST 100 YEARS?
CAN NANOTECHNOLOGY
HELP ME DO MY LAUNDRY?
CURIOSITY
Learning #3:
Employ the wrongpeople.
(Harness diversity of thought.)
“In Italy for thirty years under the Medicis they had warfare, terror, murder, bloodshed - they produced Michelangelo, Leonardo da
Vinci and the Renaissance.
In Switzerland they had brotherly love, 500 years of democracy and peace, and what did
that produce? The Cuckoo Clock.”
The Third Man
DIVERSITY
Learning #4:
Never getdone withthings.
(Life is a perpetual prototype.)
VS
VS
BETA
Learning #5:
Share allyoursecrets.
(Openness as an ideal.)
“Consumers are beginning in a very real sense to own our brands and participate in their creation… We need to learn to begin to let go.”
- A. G. Lafley, CEO and Chairman of P&G, October 2006
OPENNESS
Learning #6:
Create aMan-on-the-Moon vision.
“LANDING A MAN ON THE
MOON AND RETURNING HIM
BACK SAFELY TO THE EARTH.”
“I WANT A PORTABLE RADIO
TO FIT IN MY POCKET.”
“HORSENS SOM DANMARKS
FØRENDE KULTURBY.”
VISION
COMBINATIONCURIOSITYDIVERSITY
BETAOPENNESS
VISION
