Delivering Content to Mobile DevicesIntroduction of Zmags Mobile BETA

Peter Velikin, VP MarketingNicolai Bentsen, Product Manager

July 12, 2010

Our Presenters

PETER VELIKIN is Vice President of Marketing at Zmags, responsible product management, marketing, and business development

NICOLAI BENTSEN is Product Manager at Zmags and responsible for discovering and defining products

AgendaAgenda

Introduction to Zmags Delivering content to mobile devices (content considerations) Delivering content mobile devices (technical considerations) Overview of Zmags Mobile Product demonstration

Zmags Helps Companies to Engage With Customers Online in a Format that Significantly Increases the Time Spent With Their Brand

SaaS Platform

No installation

Optimized for performance & availability

Share in Best Practices

Rapid startup & Payback

2,500+ Customers

Publishing

Retail and e-Commerce

Financial Services

Manufacturing

Education, Travel, and more…

Expanded subscriptions and readership

Increased revenue from commerce and advertising

Actionable intelligence about reader behavior

Help reducing the high cost of traditional print

Solid Business Performance

3 consecutive years of triple digit revenue and customer growth

Solid financial backing from leading global venture capital firms

Dedicated and experienced leadership team

Who Does Zmags Help?

Publishing ProfessionalsZmags allows Publishing professionals to offer engaging and differentiated digital editions with innovative methods of increasing subscribers and monetizing them via advertising and interactive lead generation for clients.

Catalog and Commerce ProfessionalsZmags allows for interactive presentation of products and services with deep subject matter expertise that inspires browsers to convert into buying customers.

Marketing & Communication ProfessionalsZmags allows marketers to upgrade their static marketing material with rich media, interactivity and brand consistency, while offering the ability objectively measure the impact of marketing efforts. 

Expand Your Web 2.0 Investment with Zmags Publicator

SaaS based solution that helps to:

Create and electronically deliver multiple types of rich interactive digital publications

Expand readership with tie-in to social networking

Monetize with ads and commerce

Easily manage and maintain publications

Provide business intelligence to measure and drive reader behavior

Zmags Customers Enjoy Measurable Benefits

Increased online readership by 50%.

Saved $50,000 in print related cost by moving to digital with Zmags.

Reached readers in 124 countries

Tripled number of pages read and boosted time spend per read

Replaced PDF with Zmags and boosted online readership by 80%

Increased click-throughs by 5x and doubled page views by adding video

Saved $300,000 in first year of operation, while increasing number of bidders by 33%

Increased average order size by 120% as compared to physical store orders by using Zmags eCommerce integration

Decreased catalog production time from 200 hours to less than 5 hours

AgendaAgenda

Introduction to Zmags Delivering content to mobile devices (content considerations) Delivering content mobile devices (technical considerations) Overview of Zmags Mobile Product demonstration

It is Increasingly Difficult to Differentiate Your Brand

Increased maturity of digital marketing

Growing importance of brand experience

Customers overloaded with information

Decreasing attention span

Increased complexity to deliver high-quality customer experience

Mobile devices becoming the preferred channel to access the social web

It is Increasingly Difficult to Ensure Consistency It is Increasingly Difficult to Ensure Consistency of Content Across Platforms and Devicesof Content Across Platforms and Devices

Content syndication helps you reuse content across platforms

Creating and maintaining a separate publication for every channel and every device is expensive and error-prone

Interactive digital magazines (‘zmags’) offer an ideal way to deliver content to mobile devices

Zmags Increases the Time Customers Spend With Your Brand and Improves Marketing ROI

Familiar format Capture and keep the reader’s attention

Immersive medium Inspire and entertain Accepted on social communities

Automatically optimized Best viewing experience on all devices

Simplifies distribution Fully indexable across search engines Content syndication across social

communities

Metrics-driven analysis and insights Customer engagement Reader behavior

AgendaAgenda

Introduction to Zmags Delivering content to mobile devices (content considerations) Delivering content mobile devices (technical considerations) Overview of Zmags Mobile Product demonstration

Mobile Data Traffic Is Expected to GrowMobile Data Traffic Is Expected to Grow

And the Number of Platforms Has IncreasedAnd the Number of Platforms Has Increased

Smartphone Unit Market Share TrendSmartphone Unit Market Share Trend

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Data Matters, Not DevicesData Matters, Not Devices

Technical Considerations for Delivery of Technical Considerations for Delivery of Content to Mobile Devices Content to Mobile Devices

Screens are small and screen real-estate is precious

Multiple different screen sizes appear every month

Touch navigation differs from navigation via mouse and keyboard

Bandwidth varies across 3G and GPRS networks

Two App Stores with roughly 50% market share each

Two major operating systems with 3 major versions each

Device speed and touch accuracy vary a lot

Browser capabilities vary even though they are powered by the same engine

Custom Aps vs. Browser-Based ApplicationsCustom Aps vs. Browser-Based Applications

Advantages of Browser-Based Applications: Lower entry barrier: custom apps require a separate application for

each device and version Instantly accessible and run almost as smoothly as custom apps Provide the same touch and ‘look and feel’ capabilities No need for app store: app stores have approval delays - typically a

week

Advantages of Custom ‘Apps’: Slightly faster on Android OS – but that will change Stickier – but require a download effort

HTML 5 OverviewHTML 5 Overview

Smartphones and tablets from Apple and Android are HTML5 ready

New features available to browser-based appsTouchAnimationsVideoAudioOfflineGeolocation

A fast alternative to Flash

Recap: What You Need to Consider Before Recap: What You Need to Consider Before You Define Your Mobile StrategyYou Define Your Mobile Strategy

Good, consistent user experience across all devices differentiates your brand

Digital magazine format like Zmags’ will provide an excellent user experience and will automatically scale and format content for the specific device

Your solution must support the platforms accounting for most of the data traffic (Apple OS, and Android OS)

You solution must account for varying screen sizes, varying mobile phone hardware, and multiple operating systems and versions

Browser-based applications provide the fastest path to delivering content to the majority of your target readers

HTML 5 technology should feature prominently in your mobile strategy

AgendaAgenda

Introduction to Zmags Delivering content to mobile devices (content considerations) Delivering content mobile devices (technical considerations) Overview of Zmags Mobile Product demonstration

Capabilities of Zmags MobileCapabilities of Zmags Mobile

Browser-based: no software to download or install

Multi-device support : 80% of the mobile data traffic market

Auto-detection of mobile device: digital publications automatically reconfigured based on the device specifications

Touch capabilities: swipe gesture and tap zoom

Rotation support: horizontal and landscape mode

Same URL as the desktop version: eliminates the need for republishing

Works on all existing Zmags publications (3.0)

Multi-resolution support: from 240x320 up to 768x1024

Backward compatible: existing publications are automatically mobile-enabled

CompatibilityCompatibility

Support for the most popular mobile devices for web browsing (accounting for 80% of mobile data traffic)

iPhone (2G, 3G, 3GS and 4)

iPod Touch

iPad

Android smartphones (HTC, Samsung, Motorola, etc.) with Android OS 1.5 or later

Backward-compatible with previously published content (Zmags viewer 3.0)

AgendaAgenda

Introduction to Zmags Delivering content to mobile devices (content considerations) Delivering content mobile devices (technical considerations) Overview of Zmags Mobile Product demonstration

Product DemonstrationProduct Demonstration

Playing ipad-demo.mov

Poll Question 1:

Please describe your primary use case

Online catalogs and commerce

Marketing and communications (brochures, newsletters, reports, circulars, etc.)

Publishing (magazines, newsletters, custom publications, etc.)

Poll Question 2: What percentage of your viewers will access your publications through a mobile device?

Less than 10%

10%-30%

More than 30%

I don’t know

Poll Question 3: Did this webinar meet your expectations?

Yes, I found this webinar very helpful

I found this webinar somewhat useful

This webinar was marginally useful

The webinar was disappointing and not useful at all

Thank you!