How to insert your library into the Mobile

Sharing Economy

How to insert your library into the Mobile Sharing Economy• November 23 (12-1pm EST)• Have you found the phenomena of Uber, Air-BNB, and Lyft just

amazing? • Through this session we will talk about how to build a library environment

that leverages our patrons as a next level of literature. From leveraging & building a larger book sharing model to tapping into our users to host various in-house programs and services then expanding the network to allow additional libraries to leverage all the in-house developed connections to share with a larger patron base.

Agenda•Ridesharing ”The Gateway Drug”•Crowd Sourcing Content•Determining Method of Delivery•Who’s going to use it?

Ridesharing, the 'gateway drug' into the sharing economy

Ridesharing, the 'gateway drug' into the sharing economy• Why is the Sharing Economy Booming right now?• In a 2013 poll, 73% of Americans said they were dissatisfied with the

economy. • More financially insecure since the 1970’s• 85% worrying how they would pay their bills• According to the APA a quarter of Americans said they don't trust the

companies they work for.

Ridesharing, the 'gateway drug' into the sharing economy• A big window of opportunity for the peer-to-peer economy• New type of economy could be much more beneficial for:• part-time workers• the unemployed• stay-at-home parents• people in the midst of job transitions

Ridesharing, the 'gateway drug' into the sharing economy• Some Drivers of the Social Economy: • Increase in peer-to-peer social networks• Real-time technologies that fundamentally change the way we behave• Pressing unresolved environmental concerns• Global recession that fundamentally shocked consumer behaviors

Who has used a Share Service?Lyft, AirBnb, Uber, etc…

Ridesharing, the 'gateway drug' into the sharing economy• As a child, you were told not to speak to strangers. • As an adult, you can share almost everything with strangers• Cars• Homes• Bicycles• Movies• Music

• PricewaterhouseCoopers predicts, companies involved in the sharing economy will increase global revenues from roughly $15 billion today to about $335 billion by 2025.

Ridesharing, the 'gateway drug' into the sharing economySome examples of the sharing economy include:

• Hospitality and Dining: CouchSurfing, Airbnb, Feastly, LeftoverSwap

• Automotive and Transportation: RelayRides, Hitch, Uber, Lyft, Getaround, Sidecar

• Retail and Consumer Goods: Neighborgoods, SnapGoods, Poshmark, Tradesy

• Media and Entertainment: Amazon Family Library, Wix, Spotify, SoundCloud, Earbits

Ridesharing, the 'gateway drug' into the sharing economy• Trust• Convenience• Sense of community

Ridesharing, the 'gateway drug' into the sharing economy

Ridesharing, the 'gateway drug' into the sharing economy• Thanks to consumer willingness

to try mobile apps, there are lower barriers to entry when it comes to building brands and scaling up quickly—the innovation clock is now set to fast-pace, and will get even faster as consumers become more trusting of relationships tied to social sentiment and communities of users.

Crowd Sourcing Content

Anyone participate in Kickstarter?Have a product you started? Invested in someone else’s product?

Crowd Sourcing Content

Re-Assessment of Retail Space Phenomena• Physical footprint• Connecting Consumers with Empty Real Estate

• AirBNB for Merchants• Pop-up Shops

• Leveraging free retail space• Stores• Shelf Space• Empty floor space

1000’s of Merchants in New York & San Francisco leveraging this method.

Crowd Sourcing Content• Recession Over but values stayed• Less is More

• 78% of consumers PCW surveyed• Sharing economy reduces clutter and

waste

• New mentality is a growing threat to retail.

Crowd Sourcing Content• Libraries have been leaders in demonstrating

the value & potential for free/shared resources and spaces.

• Change & Adapt to stay relevant in a sharing economy.

Crowd Sourcing ContentWhat are the Trends?• 2014 Nielsen survey of over 30k internet users state 66% of consumers are

willing to use products and services from others.• Electronic devices (28%)• Power Tools (23%)• Bicycles, Clothing, Household items, & Sports Equipment – (Are all 22%)• Cars (21%)• Camping Gear (28%)• Furniture (17%)• Homes (15%)

Crowd Sourcing Content• Sharing Economy = Generational?

• Mainly Millennials• Libraries may require scope of services and program updates

• Cities:• Can use this as an opportunity for ideas such as bike share programs

• Libraries:• Can align themselves through repair cafes, garden sharing, work spaces

Crowd Sourcing Content• Success has a one MAJOR dependency.• TRUST!!

• Trust between participants• Trust in the sharing economy

• Social technologies help advance trust through: • publicly shared feedback• Reviews• Comments• Connections

Whether economic necessity or a new form of community building, the sharing economy shows no

signs of slowing down.

Crowd Sourcing ContentExample

• Washington DC Public Library’s – “Dream Lab”• Dream Lab, a co-working and collaborative workspace, supports the development of small

technology business and harnesses the skills of these entrepreneurs for the benefit of the larger library community.

• Leverages working space, technology tools, and business expertise.• For Individuals and groups to develop new business ventures.

• The Trade-Off?• Library receives 1-hour a month in technology related programming or instruction given to its

patrons.

• Primary Focus is “Technology Industries” but the same principles can be expanded to other industries as well.

Crowd Sourcing Content• Crowdsourcing Materials• Tap into your patrons to share materials

• Thing Dream Lab Agreement• Continue to leverage Webinar content and Partner with other regional or

national libraries to share content• Get Recordings, add to your library, encourage others, and SHARE

• Expand the offering of the library to leverage other shareables• Seek out donations to build the initial content of your Sharebrary • Borrow an item / donate an item program

Crowd Sourcing Content• Do you Share your stuff? - I Don’t like to Share!

• Why share my stuff?• People are sharing there excess cash every day!..• Start a Borrow / Donate to Share program• Gain access to things I don’t have by sharing things I don’t use.

• Leverage successes from initial start to get funding for expansion into areas that donations aren’t fulfilling.

Crowd Sourcing Content• Several years ago, UCLA researchers did an extensive study on our

accumulation of stuff by following 32 Los Angeles area families for four years. • The results: • An average of three rooms held more than 2,200 possessions• 75% of garages had nowhere to store a car• Possessions increased 30% with each new child.

• Enter Yerdle, a service that helps you give and get things for free, using a simple smartphone app.

Crowd Sourcing Content• Library of Things

• Sacramento Library - ”Library of Things”• http://www.saclibrary.org/Services/Library-of-Things/

• Many goods available for Check-Out• Video Games• Sewing Machines• Musical Instruments• Board Games• Crafting – (Button Maker, Laminator, Screen Printer)• Technology - (Go Pro, Projectors, Graphics Tablets)

• Other good available for In-Library Use• Dero Fixit Bike Repair Station• 3D Scanner• Serger

Crowd Sourcing Content• Fairfield’s Seed to Seed Library

• Sharing Seeds to Grow Gardens• Encourages borrowing and stock piling excess

seeds to share.• No Financial Cost• Agreement if you borrow please share back to

the library.

Determining Method of Delivery

Determining Method of Delivery• Continue with setting limits and fines• Remind of Penalties• Establish Guidelines for Proper Use

Determining Method of Delivery• Key disruptive levers that libraries should

consider• Create marketplaces• Develop a mitigation strategy• Engage in sharing your own asset base• Effectively tap talent• Speak up in shaping regulatory and policy

frameworks• Expand the Library brand through shared

economy experiences• Never Settle for Stable

Determining Method of Delivery Template• Yes, There are risks.. But the benefits greatly outweigh.• Personal injuries• Damage to your property• Damage to your customers’ property• Theft• Nonpayment• Lawsuits

Go Share!A renewed belief in the importance of community is one of the "drivers"

of the sharing economy, or collaborative consumption