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How to Inspire Action and Social Change through
Video Storytelling!Presented by Rob Wu, CauseVox and Annie Escobar of ListenIn Pictures!
How this webinar works
• A link to the slides and a recording will be sent after the webinar
• If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen
• Tweet about this webinar using the hashtag #fgwebinar
Online Fundraising Solutions
Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor
Peer-to-Peer Fundraising Pages and Event Registrations Online Direct Donations
3 Most Common Mistakes Non-Profits Make With Video:
1. Eagerness Without Intentionality
2. Program Trap 3. Lack of a Distribution Strategy
Solving Problem 1: Eagerness Without Intentionality
Create a plan that is oriented towards your goals.
Step 2: Build the Foundation
Who is your target audience? What is your vision? What makes you different? What is your personality?
Step 4: Refine the Story
1. Brainstorm a story that will communicate core message 2. Define protagonist and the 'train' 3. Confirm visual approach 4. Develop the story structure
Vision Video
What kind of world do you want to create? What is unique about how are you making that happen? Theory of Change.
Campaign Launch Film
What big/achievable goal are you trying to achieve & why does your supporters' actions matter?
Metrics Study: Campaign & Video!
Total Raised: $1,203,072 Average Raised: $80,205
Sampled 15 successful online fundraising campaigns
Continue the conversation.
@ListenInPict Facebook.com/ListenInPictures
@causevox
Facebook.com/causevox
Be a part of the FirstGiving Community
Facebook: facebook.com/firstgiving
Twitter: @firstgiving
Online Fundraising blog: http://blog.firstgiving.com
Interested in learning more about FirstGiving?
Contact our Online Fundraising Consultants:
Email: [email protected] Telephone: 617-542-0010 x 4