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If you are in charge of sourcing a digital signage network in your workplace consisting of dozens
or hundreds of locations, you really need to think about the complexity involved before you
pull the trigger.
Setting up a large digital signage network requires many different considerations that you may not have thought about. Let’s take a look at a few:
#1 - Large networks = complexity
Installing a few screens is a piece of cake, relatively speaking.
…But once you get beyond 5 or 10, it gets complicated pretty quickly.
Consider the logistics of handling the hardware. If you’re planning a 150-unit install for example, you can’t walk in to Best Buy and get the equipment.
You have to have solid relationships with distributors, installer teams and people who can configure and coordinate it all. To do this quickly and on time is a huge learning curve
where experience really counts.
#2 - Managing zones and groups
By definition, large installations have different content requirements for different groups. For example, a company may have separate communication requirements for their East
and West coast teams, or their manufacturing and distribution locations.
They may even need sub-grouping, like all the cafeterias at just the manufacturing sites. So the digital signage software must be able to parse the right content out to the correct
places, while allowing universal content flow to all locations.
#3 - Which locations get what content?
You likely have your own, company-specific content such as KPIs and personnel notices
that you need to distribute.
However, you’ll also want to communicate the standard issues like morale, teamwork, customer service and safety.
Sure, you can generate all that content too, but you should consider buying it as part of your digital signage system. That will save a LOT of time, allowing you to concentrate on
the in-house content that only your staff can produce.
#4 - Who administers what?
With all these locations and groups, you’re
going to have a bunch of different people
administering them.
That can be relatively straightforward, for example, one administrator to one group, or more complex, where under certain conditions one administrator needs
to be in charge of a group of groups.
And then you’ll probably want some “super admins” who can
post content everywhere or almost everywhere.
#5 - What happens when location
relationships change?
Let’s say your company does an internal restructuring…
necessitating a regrouping of your digital
signage
…where all the reporting
relationships change,
In other words, the locations don’t physically change, but that Nashville location is now part of the Midwest group instead of the Southern group. You’re going to want to
be able to change that relationship quickly and reassign admins if required.
So how do you…
Don’t try to do it yourself. You have to find an expert digital signage supplier that does this day-in and day-out, because when you
combine all those factors together, it’s completely overwhelming for
inexperienced players.
When executed correctly, it IS simple because someone else is in charge of all the coordination and details.
