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For more of the latest information on social media marketing, please visit our official blog page at http://blackboxsocialmedia.com/topicss/blog
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How to Make Powerful Mobile
Marketing Campaigns
How many people do you know owns a mobile device (cellphone,
smartphone, tablet, etc)? Probably a lot. You probably don’t even know
anyone who doesn’t own any of these devices.
Anywhere you go, you are bound to encounter someone who is busy
checking their mobile device. Imagine how many people you can reach if you had a powerful mobile
marketing campaign.
Mobile emails differ from traditional emails in that they are shorter and
more concise. You need these things in your mobile email – a catchy
subject, your brand, an interesting offer and a call to action.
Mobile Emails
Keep the email short. If you can ‘t, just place a link to take your
customer to your website or blog where he or she can read more about
your subject. Don’t put anything fancy in your mobile email as your client’s device might not be able to
support it.
What information do customers usually look for using their mobile devices? Your company location,
hours of service and directions on how to get to your store are essential
in your mobile website.
Important Info
Also, make sure that all the prices of your merchandise and services can easily be seen in your mobile site. Customers usually compare prices
using their mobile phones when they go shopping either online or in a
brick and mortar store.
Remember that most smartphone and tablet users have a Facebook or Twitter app installed in their devices. Take advantage of these icons to gain more fans and followers. You can also
make them do the work for you by letting them share your information to their own friends in these social
networks.
Don’t forget the social networks
Text message marketing is not yet dead. You can encourage your
customers to send a text message to avail of discounts and other promos
before checking out.
Text invites
You can also post QR code stickers on your display windows and near the
cashier to encourage your customers to visit you online. Make your
customers sign up to your newsletters and mail shots during checkout. You are bound to get more sign ups this
way because the shopping experience is still fresh.
Text invites
Foursquare is a free popular location based app that most mobile
customers use. Claim your business on Foursquare and monitor your
customers who frequently visit your site and log into Foursquare.
Reward loyal mobile customers
Reward these loyal customers with small tokens and you will be sure that they will pass the word. If they have a
good experience in your store, ask them to write a review and post it in
online. Location based apps are a good way to get information about your clients so it’s a good idea to utilize
these apps.
Your mobile marketing campaigns should go hand in hand with all your other campaigns. Keeping customers
engaged with your brand can be a tough challenge but in this tech-savvy age, delivering fast quality information
to your customers may just be your most important tool for success.