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This survey represents data presented at a poster session titled "How to Make Social Media Work For You" at NAFSA 2012 in Houston, Texas.
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How to Make Social Media Work for You Presented by
Kayla Pa'erson GoMedia Coordinator, GoAbroad.com
kayla.pa@[email protected]
Amber Ke'mann
Senior University RelaFons Coordinator, CISabroad
© Copyright 2012. GoAbroad.com LLC
Overview • The following slides outline the results for a survey that was sent out on SECUSS-‐L in April 2012
• The survey asked several quesFons about social media, and how different organizaFons are using social media
• The survey yielded a total of 86 respondents
• The survey results were used to present a poster session at the Technology Fair at NAFSA 2012 in Houston, Texas
© Copyright 2012. GoAbroad.com LLC
© Copyright 2012. GoAbroad.com LLC
© Copyright 2012. GoAbroad.com LLC
© Copyright 2012. GoAbroad.com LLC
© Copyright 2012. GoAbroad.com LLC
• Blog posts, cross post on FB from website and blogs, Flickr and YouTube. We also highlight things on FB that are appropriate to our audience.
• Updates on events, scholarships, interesFng blogs/stories, sharing relevant informaFon & events from other university departments, posFng student interviews/videos that we've created (YouTube, and then posFng the link to Facebook and Twi@er).
• We post weekly blog updates, and target other campus departments and organizaFons through shares/retweets and conversaFon in hopes that they will return the favor when we post ads about events or our programs.
• We ask for Facebook updates from abroad, create promoFonal videos and post to Facebook and YouTube, create animaFons with Xtranormal, give happenings out via Facebook, and don't really use our Twi@er account at all.
• Frequent Facebook posts, photo contest judging on Facebook, student blogs, class presentaFons aided by YouTube.
*Note: The above are just a sample of all responses.
© Copyright 2012. GoAbroad.com LLC
© Copyright 2012. GoAbroad.com LLC
© Copyright 2012. GoAbroad.com LLC
• With such a small staff, our social media efforts are mainly handled by our student peer advisors.
• We would love to have a Pinterest page and a more robust Facebook presence, we just simply don't have enough staff to do all the things we would like to do with social media.
• Pinterest, more strategic about what we post.
• I'd like to have a plan for social media, but that is something we haven't had Fme to create.
• We would like to have more videos to post but it is budgetary challenge.
• We'd love to explore social media but have too small of a staff.
• More constant and a@enFve social media use.
*Note: The above are just a sample of all responses.
© Copyright 2012. GoAbroad.com LLC
• If it's used appropriately, yes, I think it can increase the amount of parFcipants who go abroad because it increases exposure to program opportuniFes.
• Yes, we feel that we are able to have a broader reach and we feel that it has been helpful in retenFon once students are selected to put them in Facebook groups.
• Yes. We inspire our students to think about study abroad.
• Yes, I think social media can help increase visibility of a study abroad office and subsequently the number of study abroad students.
• I hope so, but have no concrete evidence. We tried Twi@er, but it seems that our students are not very acFve on Twi@er.
• Yes. I think that students relaFng their own experiences to other students is more effecFve than we can ever be.
*Note: The above are just a sample of all responses.
© Copyright 2012. GoAbroad.com LLC
© Copyright 2012. GoAbroad.com LLC
© Copyright 2012. GoAbroad.com LLC
© Copyright 2012. GoAbroad.com LLC
For More InformaFon:
• To learn more about social media consulFng or management services for internaFonal educaFon, please contact Kayla Pa@erson at kayla.pa@[email protected]
• To learn more about CISabroad and their social media strategy, contact Amber Ke@mann at ake@[email protected]
• For quesFons or clarificaFon about the survey or the results, please email kayla.pa@[email protected]
© Copyright 2012. GoAbroad.com LLC