How to make your mailers ‘India-ready

Email Marketing Tips

The Indian Scenario

• Email Marketing in India has grown immensely, thanks to

the burgeoning e-commerce market.

• A steady rise in the number of ecommerce companies

means it’s a tough competition vying for the attention of

the Indian audience.

• Cutting through the noise and clatter requires steady

evolution of your campaign strategy.

Finding trouble gaining traction with the Indian market?

Here are some quick remedies for your email strategy:

Add some colour

• Using colourful and elegant emails give you the one up

against boring plain mailers.

• A/B split testing using equally attractive image-rich

mailers could really boost open rates.

Don’t waste time

• Keep the call to action in plain sight.

• Avert from forcing a deep dive into the content, which

equates to pure ‘time drag’.

Know the individual

• Have a good sense of data or a have smart technology;

whichever works for you.

• Remember to develop a strong bond with the customer.

Can you predict the changing interests of your audience

based on the latest click response behaviour? Think!

Remind them once more

• A simple ‘remind me’ button in the mail which is

configured as a trigger.

• As soon as time expires send a fresh email with the same

content again.

Analysts forecast that within the next few years the Indian

E-commerce industry is set to expand and sky rocket the

economy.

Make the most of it NOW!

Thanks

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