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Eight things we’ve learnt …
Eight things we’ve learnt …
Wooga:
Games for everyone
50 million ac+ve users 70% female, core age 30-‐50
Team of 240 from 30 na+ons, in Berlin
1. Focus on big markets
English vs. Distributed
2. Hire globally
3. Work locally
4. Internal comms
Weekly Mee:ngs
5. Scale through small teams
5. Scale through small teams
6. Focus!
Don‘t ask...
Is this a good idea?
But...
Is this idea be?er than other ideas?
VS.
Local Social Networks Facebook
7. Everyone speaks for the company
SOCIAL MOBILE IS THE FUTURE 8
0
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Consoles Tablets PC TV Mobile Phone
Units sold 2011 (in million)
Notebooks
30% Smartphones
Forecast Tablets
-‐
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iOS Android MicrosoY QNX
Units sold worldwide (in million)
Today
2 iOS games live
3x Mobile players spend 3x more money
Mone:za:on
2x Logged in players play twice as long
Ac:vity
1.9mn 1.9mn visitors come each month from Facebook
Virality
1. Frank Sinatra 2. Hire UN 3. But local 4. Internal comms
5. Small teams 6. Focus 7. Speaking 8. Mobile
