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If you are not creating and maintaining your own email lists, you are not only missing the identification data that is exact to your company, but you are running the risk of being marked as a spammer and decreasing your return on investment.
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InceptionInceptionEmail marketing is continuously growing as the
best online marketing tool. In fact, customers are being smarter day by day, and thus, we have to be more targeted in our marketing approach.
If you are not creating and maintaining your own email lists, you are not only missing the identification data that is exact to your company, but you are running the risk of being marked as a spammer and decreasing your return on investment.
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Tips for email list hygieneTips for email list hygieneHere are a few tips on how to maintain your email
list hygiene: Clean your mailing lists frequently Determine inactive subscribers Provide non-responders with a chance Check feedback ambiguity Eliminate inactive email ids
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Clean your email list frequentlyClean your email list frequently• Cleaning your email list is
just ensuring that you are keeping it as hygienic as possible by running your list contrary to a list of recognized bad domains and role accounts. Whereas you should eliminate opted-out email ids and pertinent bounced email addresses instantly.
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Determine inactive subscribersDetermine inactive subscribersFinding an inactive email
subscriber depends on the frequency of sent emails. Somebody who does not go through a regular email for three days might be busy. Somebody who does not go through a monthly email three times repeatedly may be telling you something.
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Provide non responders with a chanceProvide non responders with a chance• Do not presume that
non-responders are dead weight. Deliver a number of emails intended to re-engage them. If they do not reply or unfold the email, send a final customized email supporting them to take action if they want to unsubscribe.
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Check feedback ambiguityCheck feedback ambiguity• Another thing internet
service providers use to find out your sender score is the number of complaints your email produce. With email users today, it is generally easier for people to report your unsolicited messages as spam than it is for them to opt-out from your list.
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Eliminate inactive email idsEliminate inactive email ids• Analyze the email activity of
your customers and evaluate email open rates with the frequency of the email delivered to them. One example may be, if you send an email newsletter every two weeks and a client has not opened one email in the last six months, you should eliminate the address from your master list.
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Conclusion• By following the above
practices, you can take further steps in enhancing your email deliverability rates and protecting your reputation. Remember, list hygiene is not a one-time solution; you continuously need to clean your lists.
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AlphasandeshEmail Marketing & Beyond
Design your business with our free email template.For more details feel free to visit www.alphasandesh.com
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