It’s not just for kids anymore.

A business guide to usingMike McClure, Social Media Director at The Yaffe GroupMacomb-OU INCubatorJune 7, 2012

Infographics by: onlinemba.com

OVER 70%

Facebook Changes: “Like Us” Landing Pages Went Away

Facebook Changes: Added Mandatory Timeline for Brands

Facebook Changes: Enlarged Profile Picture Unexpectedly

Facebook Changes: Added 5 Levels of Administration

Beware!

Be Aware!

WHY?

70%

REASONS YOUR BRAND SHOULD BE ON FACEBOOK.

1. Your customers & potential customers are already there. Connect & engage with them.

2. To get found by people who are searching for your product or services.

3. Improve your company’s chances of being found by search engines.

70%

4. Create a community around your business.

5. Spread your ideas among people who like your company

6. Collect and capture feedback about your brand, your products or services.

7. Provides another communication channel

8. Generate leads.

Getting Started: The Administrator

SETTING UP YOUR TIMELINECover Photo Dimensions: 851 x 315 pixels

SETTING UP YOUR TIMELINEWORDS - Per Facebook policies, it can’t include:

• Price or purchase information

• Contact info

• References to Facebook features or actions

• Calls to action

SETTING UP YOUR TIMELINEProfile picture: 180 x 180 pixels, shrinks down to 32 x 32 pixels

Decide whether or not toEnable Messages?

Use your Apps section to promote your products or services

Pinning Promotions to thetop of your page

Feature or Hide Stories

Invite your friends to like your page

Get your Vanity URL

Invite your customers

Be Interactive, Fun & Helpful

A picture really is worth 1000 words

Post content multiple times a day

Finding relevant content

Promote your blogs

Create Events

Create Contest, Giveaways

Facebook Coupons – Still a good idea

Introduce New Products, Give Exclusive peeks, seek feedback

Ask Questions

Be relevant to your brand

Infographics by: publicisconsultantsUSA

Customer engagement leads tomore customer engagement

Listen to your competitors

Try Facebook Ads

Facebook Insights

Analytics showing ROI

Mike McClure Executive Creative Director & Social Media DirectorThe Yaffe Groupmikem@yaffe.com248.262.9626@mikekmcclurefacebook.com/TheYaffeGroup