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3 Keyword Research Tool Tips

A keyword research tool helps advertisers and online marketers target their advertisements for the right audiences, lowering advertising costs while expanding the effectiveness of those advertisements. Whether you use a free tool or commercial software, these three tips will help you make the best use of that tool:

1. Choose your geography and language carefully. A good keyword tool filters information based on geographic and linguistic parameters. You want to see what people are searching for in the markets you are actively pursuing, not in the countries or languages that you do not or cannot service.

2. Focus on exact and phrase searches. Broad searches have excitingly high search volumes, but they make it harder to relate specific keyword searches to sales conversions. Your research tool must let you look at data based on exact and/or phrase searches in order to better correlate conversions. (Also, broad searches can waste a lot of money on searches that are only marginally related to your products and services.)

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3. Always do a sanity check. Even the best keyword tools can sometimes return spurious or irrelevant results. Do not take a tool's results at face value without doing your own research to confirm that the data is good.

If a tool indicates that there is hardly any competition for a given keyword, for example, search for that keyword yourself and look closely at the websites and advertisers that show up on the first page of search results to see if the keyword is really the hot prospect it seems to be. (You may want to use two or three separate keyword tools to independently analyze and confirm the validity of promising keywords.)

These keyword research tool tips will save you hours of fruitless searching for targeted and ultimately profitable keywords by choosing the right geography, focusing on exact and phrase searches, and verifying the results.

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