Using Multimedia with News

The Social Media Newsroom

Content pages with relevant images have 94 percent higher page views than those that only have text

Source PR Newswire

Worth a Thousand Words

News Releases

Survey Methodology

Text releases were shared, on average, .99 times per hour

Multimedia releases were shared, on average, 3.5 times per hour

Sharing

Which Images to Use

Show the item discussed in the textPeople - faces (not a crowd)ProductPlaces – visually describe the text

Images that tell a storyImages that demonstrate an ideaOriginal images, if possible

1. Provide more SEO opportunities2. Give the website a higher quality

feel3. Give viewers a more positive

perception4. Increase the company’s authority

as a news source

What Images Do

Tags

Add a title tag with keywordAdd alternate text tag (alt. txt) with

keywordUse a caption under the photographGive the photograph a descriptive

name – not IMG 457976 but rather recipe-lasagna.jpeg

Adding Tags in PDF

Adding Tags in PDF

Tag Image in Word Doc

Positioning the images

We read left to right

The natural sequence for reading involves a very specific order:

1.Look at the image, if there is one

2.Scan the headline

3.Read the body copy (if the headline is interesting enough).

Above the Headline

Placement Matters

Headlines placed below an image are read by 10% more people than headlines above.

You lose a potential 10% of your audience if you’re distracting them with an image in the wrong place.

If you have a large audience—say 145,000 people—then putting your image below your headline could be costing you nearly fifteen thousand potential readers!

Captions

Captions get read 4X more than body copy

Images draw the eye away from the text, so make sure each image has a caption under it that reinforces the main message

Craft your captions as you would craft your headlines

Captions

Left Margin

Left Margin

Video

Video Stats

Time-on-page and time-on-site numbers increase when you add video.

85% of people online consumed an average of 10 hours of video a month online and that number is increasing.

Google is prioritizing video in its search algorithm. Not only will video help promote your products and services online, it helps those products and services get found online.

Visitors to web sites are now looking for video content first.

An increasing number of sales teams are showing enjoying increases in close-rates and online registrations using web based video.

What do People Want?

“Content where you learn something, not just sales pitches.”

“Concise accurate contents covering the details without fluff.”

“Come right to the point, if necessary add more substantial info to an appendix in the transcript.   

“ Always provide a transcript!” “Fast snappy presentation that gets right to the

point.” “Short, sharp, to the point.  Loads quickly and is

packed with content not crap.” “Useful how-to information presented without hype. 

Clear and in-depth.” “Clear audio.  Captivating content.  Something that

makes me laugh or smile.” “Useful, actionable information.” “An engaging story that draws you in.”

Video SEO

Use informational keywords : How to, Learn, History of

Title and Description with keywords

Add a link in the YouTube description field

Platform

Graphics

Infographics

Design of your news release

SMNR

SMNR

SMNR

Organic Apples Keep More Than the Doctor Away

Body Text of the Release goes Here

Our limited knowledge of organic produce is not unique; instead, it is a representation of a pervasive misunderstanding of organic-labeled products

Embed Code

Embed Code

Images

Right Click the image Click View Image Info