HP BladeSystem "infrastructure in a box"

Technology for better business outcomes

© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

HP BladeSystem “infrastructure in a box”

Peter MansellBladeSystem Business Manager

•The Market Evolution

•“Dismissing the blade myths”

•The products and solutions

•Why BladeSystem − HP Silver Bullets− Customer endorsements− Industry awards

•Summary, Q and A

Agenda

The server market

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Q106 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q1 08 Q2 08

HP IBM Dell Fujitsu Sun Others

UK and I Market Share – Blades

*IDC Market share data CY06 and CY07

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

Q106 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q1 08 Q2 08

HP IBM Dell Fujitsu Sun Others

UK and I Market – Blades unit sales

• For every one blade that Fujits u sell, HP sell 27* • For every one blade that Sun sell, HP sell 175*

*IDC Calendar 07 data

• For every one blade that IBMsells HP Sell 2*• For every one blade that Dell sells, HP sell 5*

Blade – dismiss the myths

IT is better as a system•Blades deliver a data center in an enclosure

•Not new technology−Evolution in hardware

•DL360 = BL460c

−Revolution in management.

Why blades cost less to buy from the start8 s tandard s ervers

16 x power cables27 x Ethernet cables20 x Fibre Channel cables

8 blades

2 x power cables3 x Ethernet cables4 x Fibre Channel cables

Save $17,193 on HP BladeSystem with 8 server blades

Save $5,188

on interconnects

4 power supplies

6 fans

2 port HBA ~$600

Server Costs

Save ~$1,417 per server

16 power supplies

32 fans

2 port HBA ~$1200

Ethernet switch/router L3 ~$4987

Avg. FC switch ~$7999

Ethernet switch/router L3 ~$1799

Avg. FC switch ~$5999

Save $669

on cables

Common blade myth…Blade complexity requires more staff•Reality: Proven

management solutions from HP deliver sys admin efficiencies and IT benefits− 15:1 typical server to admin

ratio− +30:1 blade to admin ratio

•Frees resources for innovation− Spend less time on basic

tasks

•Catalyst for positive change− Streamline processes,

people, and technology.

Common blade myth…Blades cause power & cooling problems•Reality: Power and cooling are issues regardless of server

form factor− Five years ago, high-performance CPUs needed 30+ watts− Today, high-performance CPUs need 120+ watts

•Pooling and managing power generates more efficiencyRack Server Rack server Rack server Rack server Rack server Rack server Rack Server Rack Server

Dynamic Power Saver

Rack Server Rack Server Rack Server Rack Server Rack Server Rack Server Rack Server Rack Server

BladeSystem Products

c-cl

ass

blad

e se

rver

sC

-cla

ss ran

ge

BL460c BL480c

XW460C

C-class family

PCI expansion

BL465c

448 or 960C

BL685cBL680c BL870c

AIO SB600cSB40C

BL260c BL 2x220c

15

HP ProLiant BL495c G5 Blade Server

Specifications

Processor• Up to two quad-core AMD Opteron™ 2300 Series processors• Dual Hypertransport links between the processors

Memory

•PC2-5300 Registered DDR2 (667 MHz*)• 16 DIMM Sockets•Up to 128GB (1GB, 2GB, 4GB, and 8GB DIMMs)•Low Power DIMM options

Internal Storage•Up to 2 Non Hot-Plug SATA SSD•36GB and 64GB capacities

Networking• Dual Port NC532i 10GbE Multifunction Server Controller**• Additional adapters via mezzanine cards

Mezzanine Slots • 2 PCIe mezzanine expansion slots

Management • Integrated Lights Out 2

Density • 16 server blades in 10U enclosure

* When all 8 DIMM socket populated on a processor, memory runs at 533MHz per AMD Opteron spec**Multifunction features may be available after launch via firmware upgrade

c-Class BladeSystemInterconnect Modules for Every Need

• Virtual Connect− The simplest, most powerful

connection to your networks

• Ethernet & FC Switches− Reduce cables with your

favorite switch brands

• Pass-Through Modules − When you must have a 1:1

server/network connection

• 4x DDR InfiniBand Switch − Highest performance

InfiniBand.

Interconnect Types

• 8 interconnect bays• Two modules side-by-side provides

redundancy

Bay 1 Bay 2Bay 3 Bay 4Bay 5Bay 7

Bay 6Bay 8

Competitive Outlook – Infrastructure

A Full Range of 2P and 4P Blades

Interconnect choices for LAN, SAN, and Scale-Out ClustersFibre Channel InfiniBand

4X DDRVirtual

Connect

h

Workstation Blades

Storage Blades

Unified Management Choice of Power ServicesAssessmentImplementationSupport

Server Blades

Enclosures

HP Confidential – NDA Required

h

SAN

h

LAN

h

Ethernet NICs

New

New

Why BladeSystem

BladeSystem Silver Bullets

HP Insight ControlNew management delivers 10-fold improvements in administrator productivity

HP Thermal LogicDynamically adjust power and cooling to meet energy budgets

HP Virtual Connect Virtualization of I/O to wire-once and change datacenter connections on the fly

Thermal Logic ManagementMonitoring actual power and cooling in datacenter

Rack-level BTU/Hr.Enclosure

Inflow & Outflow Temp.

Actual Power Utilization

Max Available Power

A

B

C

NIC

HBA

NIC

HBA

NIC

HBA

NIC

HBA

A

B

C

SpareSpare

Server Administrator

LAN

SAN

Storage Administrator

HP V

irtua

l Con

nect

Mod

ules

Network Administrator

Blade Enclosure

•It’s not a switch! •Cleanly separates server from LAN &

SAN•Servers are change-ready - add, move,

replace, upgrade with out affecting LAN or SAN connections

• MAC & WWN are locally administered so LAN & SAN connections stay constant

•Frees LAN & SAN admins from server maintenance

•Change servers when your business needs it, not when it fits into everyone’s calendar

•Reduces cables with out adding switches to manage

• No new FC domains•Maintains end-to-end connections of your favorite brands (Cisco, Nortel, Brocade, McData, etc.).

HP 1

Gb

VC-E

net M

odul

e

X2X1

12

34

56

78

HP

4Gb

VC-

FC M

odul

e

12

34

S e rve r-Edge Virtualiz ation

Virtual Connect solves these problemsand makes IT change-ready

HP 1Gb VC-Enet Module

X2X1 1 2 3 4

5 6 7 8

HP 1Gb VC-Enet Module

X2X1 1 2 3 4

5 6 7 8

HP 4Gb VC-FC Module

1 2 3 4

HP 4Gb VC-FC Module

1 2 3 4

s ide by s ide for re dundancy

Build a Virtual Connect environmentwith your c-Class enclosure

• Connect VC Ethernet ports to selected data center networks

• Supports aggregation/tagging of uplinks to data center

• ‘LAN-safe’ for connection to any data center switch environment (Cisco, Nortel, HP ProCurve, etc.)

Virtual Connect Ethernet Modules

Virtual Connect Fibre Channel Modules• Aggregate multiple server FC HBA ports

(Qlogic/Emulex) on a FC uplink using NPIV• Connect enclosure to data center FC switches

(Brocade, Cisco, McData, or other brands)• Doesn’t appear as a switch to the FC fabric

+

Virtual Connect Manager (e mbe dde d!)• Manage server connections to the data center without

impacting the LAN or SAN• Administer server MACs, WWNs, and boot parameters• Move/upgrade/change servers without impacting the

LAN or SAN.

+

What will you do with the time and money Insight Control saves you?

•Save Real Time

− Reduce deployment time by 65%**

− Reduce downtime by up to 77%*

•Save Real Money

− Reduce administrative expenses by up to $33,000 for every 100 users*

•Save Valuable Resources

− Double the number of servers managed by each administrator*

− Free up to 50% of your tech talent time (from maintenance)* - (IDC “Gaining Business Value and ROI with HP Systems Insight Manager, May 2007)

** - Polaris Industries Case Study 2006 – HP Rapid Deployment Pack

The industry loves BladeSystem c-Class!

151 of the top 500 supercomputers in the world

run on c-Class

c-Class solution also #4 & # 5 fas te s t supe rcompute rs in world

“Best in Show” 3rd time running, voted by attending CIO’s of midmarket companies

Midmarke t S ummit

Tech innovator of the Year award Server Hardware category for the second year in a row.

BladeSystem c3000Most Important

Products of 2007

SearchServerVirtualization.com

HP's Virtual Connect Architecture Wins

Product of the Year Award!

http://www.crn.com/crn/slideshows/2007/tech_awards/13.jhtml?articleid=202401586

BladeSystem - delivering customer benefits

With an 87 percent reduction in power consumption, the server rooms will be a lot cooler next year.

“Support is much easier in a blade environment. HP Systems Insight Manager can spot problems with the hardware before they become catastrophic and it can switch virtual servers from malfunctioning systems to working blades.”

“The whole package of HP blade servers, HP Insight Manager and power management coupled with HP’s other software tools has proved to be an

excellent solution. We are genuinely very happy with the performance we get out of the HP equipment and we are really happy to be partners with HP and

continue the relationship.”

“We have increased the population of servers, but by using HP blades with virtual servers, we have done it without running out of space and capacity”

Why HP – Summary

• 1 —The number blade platform HP BladeSystem leads the UK and I and worldwide markets − Q1 08 – 68.5% share− Q2 08 – 64.5% share

• —Flexibility and choice offer the widest choice in the market− Nine server blades− Storage offerings

• Direct attached storage / NAS / ISCSI SAN • Tape back-up

− Other options • workstation blade / PCI expansion blade

• Partners hip with indus try leading companies - www.hp.com/go/solutionblocks

• —Reduce cos ts with HP BladeSystem your customers can save up to − 69% reduction in energy costs − HP BladeSystem uses 27% less energy than its nearest competitor− HP BladeSystem costs up to 90% less to deploy; − Reduces facilities costs by around 25% − Capital costs by 36%− Reduce cables by up to 98%—reducing maintenance and complexity

http://www.hp.com/go/solutionblocks

Questions

Peter Mans e ll

Peter.mansell@ hp.com

mailto:[email protected]

Storage growth causes unique challenges for small and midsize IT environments…

What external forces are driving the business to make decisions?

• ‘Always On’ business• Faster reaction time• Faster time-to-market• Competitive technology

•Compliance regulations•Security management

• Rapid data growth (docs, audio, imaging, IP surveillance, e-mail)

• Data is the lifeblood of the business.

• Drive more to the bottom line• Improve access to Information• Accelerate business growth• Improve asset utilization• Respond faster to market

changes

1

In 2006 storage was 2.5 x 2004 and 36 x 1998…

We will have 6 x more storage in 2010!

Source: IDC 2006, External WW Disk Storage Systems Forecast in Million TB

Storage Capacity GrowthTB (M

illio

ns)

When it comes to storage,users face a strange reality.

31 June 14, 2010

ServersServers

ApplicationsApplications

Tape BackupTape Backup Disk Based Disk Based BackupBackup

NASNAS UnifiedUnifiedStorageStorage

Fibre ChannelFibre ChannelSANSAN

iSCSI SANiSCSI SAN

Shared SASShared SASInfrastructureInfrastructure& Switches& Switches

ManagementManagementSoftwareSoftware

Most vendors provide only a limited storage offering, place their products at the center and leave the integration to the customer.To many customers ‘storage’ is a somewhat intimidating topic.

Small Biz, Small SiteSmall Biz, Small Site 2 or 3 servers2 or 3 servers 1 part/full time IT Generalist 1 part/full time IT Generalist

(or VAR sourced IT services)(or VAR sourced IT services) Primary Workloads: File/Print, Primary Workloads: File/Print,

Collaboration (MS Exchange)Collaboration (MS Exchange)

Enterprise, DatacenterEnterprise, Datacenter Large server deployments with Large server deployments with

multiple datacenters and branch multiple datacenters and branch officesoffices

Dedicated storage person/teamDedicated storage person/team Specialized IT departments and Specialized IT departments and

purchasing hierarchypurchasing hierarchy

Medium Biz, Small SiteMedium Biz, Small Site• 5 to 10 servers5 to 10 servers• 1-3 IT Generalists with LOB app focus1-3 IT Generalists with LOB app focus• Primary Workloads: File/Print, Primary Workloads: File/Print,

Collaboration (MS Exchange), Collaboration (MS Exchange), Decision Support (SQL Server)Decision Support (SQL Server)

Identifying your Storage needs.

Midsize, DatacenterMidsize, Datacenter 10 to 20 servers10 to 20 servers Small IT team with tech specialization Small IT team with tech specialization

around networks, servers, storagearound networks, servers, storage Proficient with storage with an LOB Proficient with storage with an LOB

application focusapplication focus

Departmental or Test/DevDepartmental or Test/Dev• 1 to 10 servers1 to 10 servers• IT Generalists or Application specialistsIT Generalists or Application specialists• Typically disconnected from central ITTypically disconnected from central IT

Remote / Branch Office (ROBO)Remote / Branch Office (ROBO) 1 to 4 servers1 to 4 servers Little to no IT locallyLittle to no IT locally

Very SmallVery Small Non-Server Non-Server

environmentenvironmentss

Small Biz., Small SiteSmall Biz., Small Site Reactive approach to Reactive approach to

technologytechnology Limited IT staff in-houseLimited IT staff in-house Simplicity and cost are keySimplicity and cost are key Key initiatives: ‘JIT’ ITKey initiatives: ‘JIT’ IT

Enterprise, DatacenterEnterprise, Datacenter IT must drive business valueIT must drive business value Service Level Agreements Service Level Agreements

(SLA)(SLA) Highly scalable efficiencyHighly scalable efficiency

Medium Biz, Small SiteMedium Biz, Small Site• Some IT strategySome IT strategy• Reactive approach to storage Reactive approach to storage • IT generalists with minimal IT generalists with minimal

storagestorage• Drivers: continuity and Drivers: continuity and

efficiencyefficiency

Midsize, DatacenterMidsize, Datacenter• IT as strategic elementIT as strategic element• Must link to profitabilityMust link to profitability• Drivers: Compliance, Drivers: Compliance,

consolidation, virtualizationconsolidation, virtualization

Departmental or Test/DevDepartmental or Test/Dev• Simple managementSimple management• Turnkey storage to fill a needTurnkey storage to fill a need• Application support & integrationApplication support & integration• Limited access to larger Limited access to larger

corporate SANcorporate SAN

Remote / Branch Office (ROBO)Remote / Branch Office (ROBO) Remote management and controlRemote management and control Cost effective across wide deploymentCost effective across wide deployment Protection and securing remote Protection and securing remote

environmentenvironment Simplicity for local staff/VARSimplicity for local staff/VARVery SmallVery Small

No IT No IT expertise.expertise.

Identifying and matching entry storage products

ProLian

t Stor

age S

erver

(NAS)

All-in-O

ne

Storag

e

(NAS+SAN)

MSA2000

(SAN)

EVA4400

(SAN)

MSA2000

All-in-One Storage

ProLiant Storage Server

NAS/SAN Gate

ways

2000MSA2000MSA drive enc los ure drive enc los ure12 SAS/SATA MSA270 MSA70 MSA

25 SFF SAS/SATA

: Modular Dis k Enclos ures adding capacity to s ervers &arrays : Modular Dis k Enclos ures adding capacity to s ervers &arrays

50 MSA50 MSA 10 SFF SAS/SATA

60 MSA60 MSA 12 LFF SAS/SATA

HP StorageWorks Entry Level Storage

NAS file servers / unified storage HP Storage Servers

ProLiant Storage Server gateways Boost the ROI of your Fibre Channel SAN or array by adding file, iSCSI, Windows tool, and management services

ProLiant Storage Servers The fast and easy way to add heterogeneous

file services to your network

- - All in One Storage Sys temsSimple, unified networked storage for IT generalists in small & medium environments: application data, files, and data protection

SAN dedicated storage arrays HP Modular Smart Arrays

2000 fc Modular Smart Array2000 fc Modular Smart Array A highly available, high-performance 4Gb Fibre Channel connected storage array

2000 i Modular Smart Array2000 i Modular Smart Array A highly available, 1Gb Ethernet (1GbE) iSCSI connected array

2000 s a Modular Smart Array2000 s a Modular Smart Array A highly available, high-performance SAS connected storage array

Both NAS and SAN solutions provide storage efficiency and complement each other.

The type of data you are storing guides you to the correct storage solution.

Unstructured file data− Typically client data− Office productivity: MS Office,

Acrobat .pdf, etc.− Graphics (.gif, .jpg, etc)− Audio (.wav, .mp3, .vox)− Video (.avi, .divx, .swf)

Structured application data− Typically server data− Database records (SQL Server,

Oracle, mySQL, etc)− ERP data (SAP, Sage)− CRM (Siebel, MS Dynamics) − Mail and messaging (Exchange)− File data presented via a file

server or NAS gateway

35 June 14, 2010

Network Attached Storage (NAS) Storage Area Network (SAN)

Storage technologies ‘demystified’:Mapping your business needs to storage technologies.

( )File Serving NAS ( )File Serving NAS

Q: Are you serving files for clients?

A: Network Attached Storage (NAS)

The following 6 steps demystify storage technologies.Granted, it’s simplified, but you’ll easily remember it.

FC, iSCSI, SAS

Q: Do you need storage capacity for applications such as email, virtual servers, or databases? (block storage)

A: Array for a Storage Area Network (SAN): select FC, iSCSI or SAS





FC, iSCSI, SAS


Disk enclosures

(JBOD)

disk enclosures

(JBOD)

disk enclosures

(JBOD)

Q: Do you need more capacity?

A: Add disk enclosures to your NAS or SAN.






Storage Data Services(Mirroring, Snap/Clone, Backup)

Disk & tape back-up


Q: Do you need data protection and storage data services?

A: Disk and tape back up, replication & back-up SW.

FC, iSCSI, SAS


A: Add disk enclosures.





Disk enclosures

(JBOD)

disk enclosures

(JBOD)

disk enclosures

(JBOD)


Storage Data Services(Mirroring, Snap/Clone, Backup)

Q: Do you need a storage infrastructure?

A: Networking and switches

( , )Switches and Infras tructure Ethernet FCQ: Do you need data protection and storage data services?

A: Disk and tape back up, replication & back-up SW.


A: Add disk enclosures.



Disk & tape back-up


FC, iSCSI, SAS



Disk enclosures

(JBOD)

disk enclosures

(JBOD)

disk enclosures

(JBOD)


Storage technologies ‘demystified’:The simplified server and storage map

Business A

pplications

Servers

Management & Data Services

Disk enclosures (JBOD)

Infrastructure, Networking, & Switches

Shared Storage Array (SAN) Multi-TierData

Protection(D2D2T)

Disk

Tape

Optimized File Serving (NAS)

Unified Storage

Interconnect Protocols

SASiSCSIFibre

Exchange, S

QL S

erver, Oracle, S

AP, S

age,…

HP delivers server and storage products for the entire IT infrastructure.

ProLiant

BladeSystem

Integrity

Snapshots, Clones, Backup, Replication, Data Migration

MSA50MSA60MSA70

MSA2000fcMSA2000i

MSA2000sa

D2D2T

D2DVLS

LTODAT


Storage Server Gateway& All-in-One Storage

Business applications, servers, disk arrays, network storage, disk and tape backup, and software: working together to support your business.

VirtualConnect, ProCurve, Smart Array, Virtualization, etc…

The best prospects for entry storage

Enterprise, DatacenterEnterprise, Datacenter““More is ne v e r e nough”More is ne v e r e nough”

Midsize, DatacenterMidsize, Datacenter““Ente rpris e ne e ds , Ente rpris e ne e ds ,

S MB budge t”S MB budge t”

Very SmallVery Small

Departmental or Test/DevDepartmental or Test/Dev““Storage for the Server Guy”Storage for the Server Guy”

““Turnkey… fill the need”Turnkey… fill the need”

Remote / Branch Office Remote / Branch Office ““Remote controlled data Remote controlled data

center in a box”center in a box”

Medium Biz, Small SiteMedium Biz, Small Site““Be s t balance of Be s t balance of

cos t/function”cos t/function”

Small Biz., Small SiteSmall Biz., Small Site““Ke e p it s imple and Ke e p it s imple and

affordable ”affordable ”

and the matching entry storage products

ProLian

t Stor

age S

erver

(NAS)

All-in-O

ne

Storag

e

(NAS+SAN)

MSA2000

(SAN)

EVA4400

(SAN)

MSA2000

All-in-One Storage


NAS/SAN Gate

ways

What are the critical success factors in solving the business issues?

GoalToday

‘Digital landfills everywhere’, i.e. doc, xls, mp3, ppt, avi, …

Limited or complex back-up / data protection processes

Critical success factors may include:• Limited resources/storage expertise to implement consolidation

solutions• Putting effective storage policies in place for central & remote sites• Continued backup and restore issues keep IT team distracted

from IT innovations that support business imperatives

Number of application servers growing without shared storage

Critical Success Factors

Linking the business drivers and CSF’s to the solution: Why ProLiant Storage Servers?

Advantages over general purpose Windows servers:1. Up to 20% faster file serving than Windows Server 20032. Up to 35% more space with single instance de-duplication3. Unlimited client access licenses4. Licensed for clustering5. Comes pre-configured - it installs in minutes.

Industry standard server: 1. You’ll be familiar with it very quickly.2. Use common spare parts for both general purpose and storage

servers.

Flexibility allows for future growth1. Add additional disk enclosures or iSCSI SAN capabilities2. Gateway models can provide file sharing to FC SAN

2.File serving plus iSCSI SAN in a single package for the IT generalist.

3.Setup and monitor all tasks with award-winning simplicity

4.Gain control over rapidly growing data in small environments.

Linking the business drivers and CSF’s to the solution: Why All-in-One Storage Systems?

Linking the business drivers and CSF’s to the solution: Why MSA2000 (Modular Smart Array)?

Flexible1. Provides flexible connectivity choices (FC, iSCSI, SAS)2. Consolidate and easily manage storage environments3. Centralizes and standardizes storage resources and reduces

the headaches of direct-attached storage

Affordable1. SAS drive for high performance application data;

SATA storage for archives2. Includes all management software necessary for full

expansion—no hidden charges

Powerful1. Delivers up to 4x bandwidth of previous MSA generation2. Scalability—start small and expand (up to 48 drives)3. 3.5” SAS and SATA4. Single and dual controller models

Internal storage blades• This is a new enterprise class product for the BladeSystem storage line.

Direct Attach Tape Blade

Direct Attach Storage Blade

HP StorageWorks Ultrium 920c• Data Recovery & Data Protection• Datacenter in a box

HP StorageWorks SB40c• Cost effective and simple storage

expansion• Migrate from current servers to HP

BladeSystem

HP StorageWorks SB600c• Unified file and block storage• NAS, iSCSI, Data protection

Shared Storage Blade

HP ProLiant SB460c SAN Gateway• Fusion NAS/SAN gateway product• Consolidated file-serving access and cost-

saving iSCSI connectivityNAS/SAN Gateway Storage Blade

new

HP ProLiant SB460c SAN Gateway Storage Server

New!

Product Des cription A ready-to-deploy NAS/SAN gateway built on the BL460c G5 BladeSystem server, providing

consolidated file- serving access as well as cost-saving iSCSI connectivity, enabling businesses to make better use of their existing storage infrastructure.

Cos t effec tive flexibility

• NAS gateway

• iSCSI connectivity

• Windows print server

Ready to deploy

• Factory-installed Microsoft Windows Unified Data Storage Server 2003

• HP Rapid Start-up Wizard simplifies and accelerates deployment

• HP-enhanced MMC centralizes HP storage management tools

• Built on the ProLiant BL460c G5 for industry standard reliability

Inte lligent s torage management • File de-duplicating Single-instance Storage (SIS).

• Additional storage-specific tools: Indexed Search, SharePoint® Services support, Quotas, File Screening, Storage Reporting, and Distributed File System (DFS) Replication.

• Deploy and centrally manage wide range of heterogeneous file protocols.

Exchange, S

QL S

erver, Oracle, S

AP, S

age

HP delivers server and storage products for the entire IT architecture.

ProLiant

BladeSystem

Integrity

Snapshots, Clones, Backup, Replication, Data Migration

MSA50MSA60MSA70

MSA2000fcMSA2000i

MSA2000sa

D2D2T

D2DVLS

LTODAT


Storage Server Gateway& All-in-One Storage

Business applications, servers, disk arrays, network storage, disk and tape backup, and software: working together to support your business.

VirtualConnect, ProCurve, Smart Array, Virtualization, etc…