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Presentation delivered at DMA "Mega HR Conclave" on 24th November,
Citation preview
Gautam GhoshPlatform Evangelist
and Lead - India Marketing
GAME IS CHANGING
2007 2008 2009 2010 20110
50
100
150
200
250
300
350
Job Board Facebook
NUMBER OF ACTIVE USERS
FACEBOOK – 35 MJOB BOARDS – 2 MILLION
Passive recipients of information
Active knowledge sharers/drivers
Constrained by natural (or psychological) boundaries
Borderless
Face to face Synchronous Virtual and Variable
Living within our means Have It All
Job for Life Continuous Learning
FROM TO
Society is undergoing dramatic change
Social Business
Social Media
MarketingAnd
Talent Communiti
es
Social CRM Enterprise 2.0
My POV on why this is happening
How companies are benefiting McKinsey Global Survey Results
Internal Uses% of respondents
Median improvement
Access to Knowledge 68% 30%
Access to Internal Experts 43% 35%
Employee Satisfaction 35% 20%
Increasing Innovation 25% 20%
External Uses
Increasing Customer Satisfaction 43% 20%
Increasing Innovation 22% 20%
Talent communities
Branded Talent
Community
Content & Videos from social
networks
People from social
networks
People from
career database People
visiting website
Jobs posted
Content, Conversations
People intereste
d
People with Skills
CompanyEmploye
es Attract
Dev
elop
Engage
Creating a learning environment
• Enable peer to peer learning and employer training modules around developing talent on how they can best utilise their skills and experience.
• Create the Talent score: - A rank relative to an industry or a job- Based on their activities on the site, referrals, game scoring, CV
data, etc.
Employer tools, buttons & invite functions
Segment and manage your community BraveNewTalent gives you the ability to segment your community into lists
and engage with them on a personal level, using less time and fewer resources than you would on a Facebook page or Twitter account
Targeting TalentThe first step to start a Talent Words campaign is to select the people you want to target. For example:
Talent journey
Community managementOnce your community members are all there, eager to engage with you, you segment them in lists and talk to them on a regular basis in a targeted way.
Your target candidate will get a message, inviting them to join your Talent Community.
Inside the community, they edit their professional profiles.
Your personalised landing page welcomes them into your community.
Attract targeted candidates
Post jobs and analyse results
Interview and take notes
Hire the right peoplein less time
Headhunt in your own community
Start Recruiting directly from your community
Social Media Hub: all your digital contentThe BraveNewTalent platform will aggregate your online content and give
talent a single Media Hub in which to engage with you
The Brief• Target and engage with younger
students from top 20 UK tech universities.
• Attract those not yet thinking of jobs. • Engage with candidates that they could
not reach physically, particularly on campus.
The Challenge• Will engagement have a positive effect
on community growth?• Engagement resource limited to 15
minutes every other day.
Engagement Results• 1300+ engaged, 1st to 3rd year, top UK
Universities
The IBM Case StudyOverview
Attraction results (3 months)500+ FollowersTop 15 UK Universities Engagement results• 50% less applications required to hire• 2x as many offered an interview• 71% of those interviewed got hired• 100% of offers were accepted• “..candidates who use BNT will on average
perform better at both the application screening and interview stage than a typical candidate”,
Recruitment Manager
Case study - Hiring quality, not quantity• The Pinsent Masons case study
T: 91-97422-39954E: [email protected]
Twitter: @GautamGhoshBlog: http://www.gautamblogs.com
Facebook: http://www.facebook.com/HR.Blogger
THANK YOU!