New Internet InhabitantsSimple, Smart, Value, Cloud Access, Device Agnostic, Big Data

Proteus chip transmits data from your stomach

Asthma inhaler cross-referenced with environmental / weather data

Cow transmits200 MB per year

Connected Band & Shoe

Sources: Cisco IBSG

This nest thermostat learns automatically

3© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Explosive GrowthDevice Proliferation

13 BILLION devices CONNECTED to the NETWORK

50 BILLION devicesCONNECTED to the INTERNETTranslates to EACH PERSON owning 6 DEVICES on average

BY 2020:

TODAY:

Location Based Service

Presence

P3 - Presence/Preference/Privacy

Health Assistant

Exercise - 92%Calories - 1100Target - 1450

P3 - Presence/Preference/Privacy

Access Health RecordSecure Encrypted

LaunchAugmented RealityApplication

AccessExcercise FileNike Fuelband

Launch Health Assistant Application

GOOD

APPLE0% CHOLESTEROL

CLICK HERENUTRITIONAL INFO

ADD TO CART

PRESSHERE

GOOD

BROCCOLI0% CHOLESTEROL

CLICK HERENUTRITIONAL INFO

ADD TO CART

PRESSHERE

SORRY

K-TOOS COOKIESEXCEEDSLIMITS

SUGGESTALTERNATIVES?

SORRY

LONGBOARDBEER

ALCOHOLNOT SUGGESTED

WITH MEDS

I KNOW YOUHATE ME