Rainforest Alliance ChallengeHUMANS VS. INSOMNIACSHUMANS VS. INSOMNIACS

Campus wide game of tag to get attention

Rules of the game:1. Join the Humans or the Insomniacs on Facebook

• Shirts: Humans will wear red and Insomniacs blue (or teams can decide)

2. Power up! - gain “Health Points (HP)” by purchasing Rainforest Alliance Certified Coffee

3. On a specified day all participants will seek out the other team throughout the campus and tag them to reduce their HP using an iPhone app

4. Whoever (or team) has the most tags gains redeemable “green points” • Green points = Free certified coffee

Making it work

• Game?• Inform the students of the game through Facebook

• Start a group - invite students to play game with the rest of campus

• Students who recruited 5 other players will gain points

• Priming the student population• Start mini games on campus• Students can form sub-teams under the Humans or Insomniacs

Logistics

• Mobile phone app to track people• Example: GPS tracking and Glympse (free) are mobile phone

app that tracks people

• Powering up (gaining HP) and tagging• Develop an iPhone app - participate in Singlebrooks’ Sustainable

iPhone App Program (http://www.singlebrook.com/contest) and win a FREE custom iPhone application for a non-profit organization (deadline: August 15, 2010).

• Card System • Students get HP through purchase of certified coffee (see

Creating Incentives pitch)