Time to changeJon Parr – Member of the Executive Committee & EAME Regional Director, SyngentaAnnual Conference - 10 November 2011

Agriculture in Europe

• Essential role in world leading Agri-Food Industry

• Best growing conditions anywhere on the planet

• Crop protection industry proud of its contribution

We need to change to be recognized and understood

• Engage in a different way

• Be more open, transparent

• Inspire people in what we do

A clearer vision of our role

Enable European agriculture to…

• be safe & sustainable

• value creating & innovative

• embrace science & technology

• protect natural resources

Live our core values

• Openness

• Proactivity

• Responsibility

• Transparency

Four new fundamental commitments

1. Protect & conserve water

2. Improve farmer & public health

3. Increase food safety, quality, and affordability

4. Enhance biodiversity

A new Advisory Board

Full spectrum of opinions represented in the Board

Growers and FarmersWater Managers ConsumersRegulatoryAuthoritiesNGOs

ManufacturersRetailersEpidemiologists Academics

A new organization focused on adding value

The next steps on our journey

• Push back the boundaries

• Challenge ourselves

• Be challenged by others

• Work together