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Trends in mobile health mHealth, by Hwu Chia
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SHIFTING MOBILE LANDSCAPES:
HOW PLATFORMS AND CONSUMER BEHAVIOR
WILL SHAPE mHEALTH
CHIA HWU CEO, QUBOP INC.
@CHIAH
@QUBOPINC
MIHEALTH, BARCELONA, MAY 25, 2012
MAY 25, 2012 - WWW.QUBOP.COM
84% OF U.S. DOCTORS
WILL HAVE A
SMARTPHONE BY THE
END OF 2011
CLINICIAN SMARTPHONE PLATFORMS
SOURCE: APTILON, MANHATTAN RESEARCH
MAY 25, 2012 - WWW.QUBOP.COM
62% US DOCTORS HAVE A
TABLET IN 2012
CLINICIAN TABLET PLATFORMS
SOURCE: APTILON, MANHATTAN RESEARCH
>50% PREFERRED TABLET PLATFORM
OF DOCTORS WITH A
TABLET HAVE USED
IT AT POINT OF CARE
MAY 25, 2012 - WWW.QUBOP.COM
26% OF EU DOCTORS
HAVE AN IPAD BY THE END
OF 2011
EU CLINICIAN TABLET PLATFORMS
25% OF PHYSICIAN PROFESSIONAL TIME
SPENT ON THE IPAD
40% OF EU DOCTORS
PLANNED TO BUY AN IPAD
IN 2012
MAY 25, 2012 - WWW.QUBOP.COM
MOBILE: MOST OF APPLE’S REVENUE, VERY LITTLE OF GOOGLE’S
TOTAL: $25B TOTAL: $10B
MAY 25, 2012 - WWW.QUBOP.COM
MOBILE HARDWARE PROFIT SHARE: NOW MOSTLY APPLE
SOURCE: ASYMCO.COM
MAY 25, 2012 - WWW.QUBOP.COM
SOURCE: FRNCS.CO/APPLE
10M
20M
30M
40M
2007 2008 2009 2010 2011 2012
IPHONE DOMINATES APPLE SALES, IPAD IS GROWING RAPIDLY
MAY 25, 2012 - WWW.QUBOP.COM
MAY 25, 2012 - WWW.QUBOP.COM
54% OF THE ANDROID
TABLET MARKET
AFTER 6 MONTHS
AMAZON KINDLE FIRE
AS OF APRIL 2012: MOST DEVICES STILL 2.2 OR 2.3
PERCENTAGE OF DEVICES ACCESSING GOOGLE PLAY IN PREVIOUS 14-DAY PERIOD
SOURCE: RON AMADEO, WWW.ANDROIDPOLICE.COM
MAY 25, 2012 - WWW.QUBOP.COM
WINDOWS PHONE
FAR BEHIND IOS/ANDROID IN SALES, BUT
NOKIA COMMITMENT IS HELPING
MAY 25, 2012 - WWW.QUBOP.COM
BLACKBERRY
RAPIDLY LOSING ITS TRADITIONAL VERTICALS
TO IOS AND ANDROID
MAY 25, 2012 - WWW.QUBOP.COM
MOBILE MIM
FIRST FDA-APPROVED DIAGNOSTIC RADIOLOGY
APPLICATION FOR MOBILE DEVICES (IPHONE/IPAD)
MAY 25, 2012 - WWW.QUBOP.COM
VITAL SIGNS CAMERA
MEASURES HEART RATE (VIA MICRO-BLUSHES) AND
BREATHING RATE USING IPAD CAMERA
MAY 25, 2012 - WWW.QUBOP.COM
MOBILE WEB
CHEAPER THAN APP DEVELOPMENT
USES AVAILABLE SKILLS (JAVASCRIPT, HTML)
CAN TARGET MANY PLATFORMS AT ONCE
MOBILE WEB BROWSERS NOW MORE
STANDARDIZED THAN DESKTOP BROWSERS
DOES NOT REQUIRE APP STORE APPROVALS
DOES NOT REQUIRE REVENUE SPLIT
MAY 25, 2012 - WWW.QUBOP.COM
MOBILE APPS
PRESENCE IN APP STORES
RICHER USER EXPERIENCE
HIGHER PRODUCTION VALUE
BETTER USER ENGAGEMENT
EASIER TO MONETIZE (ESPECIALLY ON IOS)
BETTER ACCESS TO BUILT-IN FEATURES (CAMERA,
GPS, MICROPHONE, TWITTER ON IOS, ETC.)
MAY 25, 2012 - WWW.QUBOP.COM
CURRENT DESIGN TREND:
CONSUMER APPS:
WHAT PATIENTS (AND
PROVIDERS ARE USING EVERY
DAY
MAY 25, 2012 - WWW.QUBOP.COM
THE 5-TAB SOCIAL APP WITH CENTER ICON
INSTAGRAM PATH (VERSION 1) EVERNOTE
MAY 25, 2012 - WWW.QUBOP.COM
FACEBOOK PATH V2 NEWS 360
HIDDEN NAVIGATION: REPLACING TAB BARS
DOLPHIN
BROWSER
MAY 25, 2012 - WWW.QUBOP.COM
-38%
-50%
-90%
1 DAY
1 WEEK
6 MONTHS
CONSUMER MOBILE APP USER LIFE CYCLE
SOURCE: FLURRY
MAY 25, 2012 - WWW.QUBOP.COM
PERCENTAGE OF USERS WHO USE A MOBILE APP AFTER DOWNLOAD OVER TIME
HOW TO DESIGN FOR IPAD:
DESIGN FOR IPHONE,
ADD BREATHING ROOM
MAY 25, 2012 - WWW.QUBOP.COM
WWW.QUBOP.COM
THANKS!
CHIA HWU, CEO
TWITTER: @CHIAH
@QUBOPINC