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The rise of the Quantified Self trend has begun to educate consumers not just about how to track their data to improve their health -- it's also showing them the economic impact of the insights their data produce. In this sense, consumers in the near future will become content producers of life data broadcast in digital and virtual arenas like never before. Through the adoption of augmented reality tools like Glass from Google or other similar technologies, in effect we'll all walk through our lives broadcasting content about our actions, words, and character. In this sense, it's more important than ever for traditional media and content producers to understand how to utilize Big Data to build trust with consumers who will soon become media partners versus prospects.
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John C. Havens @johnchavens
Founder, The H(app)athon Project @happathon / #happathon
I Sync, Therefore I am Consumers as Content in the Digital Age
Me
Why Your Personal Data Matters andHow Tracking it Can Change the World
www.johnchavens.com@johnchavens
The Quantified Consumer
I sync therefore I am.
H(app)thon at Social Media Week
Collaborative Content
“…shows drivers, on a map, where they have not driven safely and gives them tips as to how they can improve
their driving.”
Broadcasting Data
Partners Not Prospects
$1.1B in Revenue (2013)
Source: New York Times
Vendor Relationship Management
Path –to-Purpose
Reflect Optimize Purpose
What is the Measure of My Wallet?
H(app)thon at Social Media Week
What is the Measure of My Life?
