CLO WILLAERTS

Naar een innovatieve marketingaanpak: zet sociale media strategisch in KHLeuven, 6 mei 2014

http://about.me/clo

Welke revolutie zegt u?

Link met business?

Horror story: Bakkerij Alexandre

De blik van een ondernemer

identity attention presence content conversion

7

identity attention presence content conversion

8

Tone of voice

9

T-shirt merken

10

Het menselijke web

11

identity attention presence content conversion

12

Paid, Owned, Earned Media

13

Social media advertising

14

identity attention presence content conversion

15

Eerst scannen

16

Wie gebruikt Twitter?

Focus op maximaal 4

18

Tumblr, Pinterest and Instagram

Tumblr

Pinterest

Instagram

identity attention presence content conversion

23

“Content is the fuel of the social web”

24

“Something to talk about”

25

Centrale rol van je site

27

identity attention presence content conversion

28

Conversie!

29

Voed je database

30

Social media strategie

31

Consumer intimacy Brand exposure Traffic to your site SEO Direct consumer sales

32

Consumer intimacy Brand exposure Traffic to your site SEO Direct consumer sales

33

Objective: consumer intimacy

12

webcare co-creation, crowdsourcing social CRM testimonials experience/events influentials making of/behind the scenes friendly expert, trusted filter, passionate pro

Webcare

Shared experience Case: Tomorrowland

Influentials strategy:Audi & Klout

Tactic: testimonials

Tactic: passionate pro

Tactic: friendly expert

Tactic: trusted filter

Consumer intimacy Brand exposure Traffic to your site SEO Direct consumer sales

42

Objective: brand exposure

12

social media advertising contests/sweepstakes gamification storytelling tutorials and how-to's charity/activism

Objective: branding/presence

13

Facebook Studio

37

Consumer intimacy Brand exposure Traffic to your site SEO Direct consumer sales

46

Objective: traffic to the site

14

Case: Humo op Facebook

Traffic to site: FB.com/OnlineShoppen

Consumer intimacy Brand exposure Traffic to your site SEO Direct consumer sales

50

YouTube

47

YouTube tutorials

Google+

Authorship and Sponsored stories

Consumer intimacy Brand exposure Traffic to your site SEO Direct consumer sales

55

F-commerce

Promotion + sampling

Last minute deals

To do's voor uw site

Optimaliseer voor:

!● search ● social ● mobile

KMO’s en social media

Uw nieuwe camionette

Facebook Pages Manager app

De toekomst?

To do's voor uw site

Optimaliseer voor: !● search ● social ● mobile