IAS13: Metadata in the Cross-Channel Ecosystem: Consistency, Context and Interoperability

Metadata in the Cross-Channel Ecosystem: Consistency, Context Interoperability

@AdamUngstad#XChannelMetadataIA Summit 2013

Tuesday, 9 April, 13




2012, 2013Tuesday, 9 April, 13

EuroIA - Edinburgh Sept 26-28Tuesday, 9 April, 13

Metadata


Metadata enables consistency, context and interoperability in

the cross-channel ecosystem


by managing, describing, and exchanging

information objects.


What is Metadata?


National Information Standards Organisation


Metadata is information about information objects.


What is an information object?


...a web pageTuesday, 9 April, 13

...a name

Adam Ungstad


...a vegetable?Tuesday, 9 April, 13

...a vegetableTuesday, 9 April, 13

...a bookHTTP://JSM2011.BLOGSPOT.CHHTTP://WWW.WOMBANIA.COM/CARTOONS/CALVIN-AND-HOBBES-TENTH-ANNIVERSARY.HTM#.UUQKWVUGNZ02010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML


http://jsm2011.blogspot.ch/2010/12/is-that-c-4-explosives-i-ordered.html


...a packageHTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML




...a shipmentTuesday, 9 April, 13

...a userTuesday, 9 April, 13

There are three typesof metadata:

HTTP://WWW.NISO.ORG/PUBLICATIONS/PRESS/UNDERSTANDINGMETADATA.PDF://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML




administrative,


descriptive,


and structural.


Administrative Metadata


We use administrative metadata to manage information objects.


This is useful for Responsive Design and

Content Strategy.


The Globe and MailHTTP://CLIFTONLIPHOTO.COM/BLOG/?P=892


http://cliftonliphoto.com/blog/?p=892

http://cliftonliphoto.com/blog/?p=892


CONTENT MODEL CONTENT TYPE CONTENT ELEMENTTHE NEWS ARTICLES HEADLINE

AUTHORPRIMARY PHOTOGRAPH

WEATHER DATEWINDPRECIPITATION

HOROSCOPES GENERAL (ALL SIGNS)INDIVIDUAL SIGNSPRIMARY CONTENT

CLASSIFIEDS ITEM NAMEDESCRIPTIONPRICECONTACT


Subscription vs Free Content


Right contentRight timeRight channelRight user


Administrative metadata enables consistency.


Descriptive Metadata


We use descriptive metadata to discover and identify



This is useful for Faceted Search.


Home DepotHTTP://WWW.FORBES.COM/SITES/INVESTOR/2012/04/24/FIVE-U-S-REITS-THAT-INVEST-ABROAD/2/


http://www.forbes.com/sites/investor/2012/04/24/five-u-s-reits-that-invest-abroad/2/

http://www.forbes.com/sites/investor/2012/04/24/five-u-s-reits-that-invest-abroad/2/



FacetsTuesday, 9 April, 13

Descriptive metadata enables context.


Structural Metadata


We use structural metadata to exchange



This is useful for Rich Snippets.


Secret Lakes of Southern Vancouver Island







What’s in a name?

Name%


What’s in a name?

First&Name&

Middle&Ini0al&

Last&Name&


What’s in a name?

Surname(

Other(Given(Names(First(Name(cv(

Surname((Birth)(cv(

Surname((Previous)(cv(

cv(


What’s in a name?

Surname(


Surname((Birth)(cv(


cv(


What’s in a name?

Surname(


Surname((Birth)(cv(


cv(


Stored in a database

Family'Name'

Other'Given'Names'First'Name'cv'

Family'Name'(Birth)'cv'

Family'Name'(Previous)'cv'

cv'


Exchange Data

Family'Name'

Other'Given'Names'First'Name'cv'

Family'Name'(Birth)'cv'

Family'Name'(Previous)'cv'

cv'

Name%


Structural metadata enables interoperability.


Ecosystems


HTTP://JSM2011.BLOGSPOT.CH/2010/12/IS-THAT-C-4-EXPLOSIVES-I-ORDERED.HTML








Photo Credit: <a href="http://www.flickr.com/photos/44034115@N08/5414079087/">Phil's 1stPix</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nc-sa/2.0/">cc</a>



MediumsChannels

InteractionsTouchpoints


Medium


“the intervening substance through which

sensory impressions are conveyed or physical forces

are transmitted”- Oxford Dictionary


TELEVISIONINTERNET PAPER


Channels


“a path along which information (as data or music)

in the form of an electrical signal passes”

- Merriam-Webster


TV CHANNELWEBSITE NEWSPAPER

NEW YORKTIMES7


We can cross channels in the same media.



phone transfers



using your facebook ID to sign in to a website


Multi-Channel is not the same as

Cross-Channel


Multi-Channel Experience:

Paying your phone bill


PHONE WEBSITE SMS MAIL APP








Cross-Channel Experience

Buying a (physical) book from Amazon






A cross-channel experience requires an information

exchange between channels.



MEDIUM

CHANNEL


7 NEW YORKTIMES


Interactions


“a reciprocal action or influence”

- Oxford Dictionary


WATCHING THE SIMPSONS

PAYING A BILL

READING THE NEWS

$



MEDIUM

CHANNEL

INTERACTION


7

WATCHING THE SIMPSONSPAYING A BILL

READING THE NEWS

$

NEW YORKTIMES


Touchpoints


“an encounter where customers and business exchange information,

provide service, or handle transactions.

- Wikipedia


SHAMPOO COMMERCIAL

MONTHLY PAYMENT FORM

SPORTS SCORES

VAN V EDM EDM V CALOTW V LA



MEDIUM

CHANNEL

INTERACTION

TOUCHPOINT


7


READING THE NEWS

$

NEW YORKTIMES

SHAMPOO COMMERCIAL


SPORTS SCORES

VAN V EDM EDM V CALOTT V LA


TVTHE WEB PAPER

MEDIUM

CHANNEL

INTERACTION

TOUCHPOINT


7


READING THE NEWS

$

NEW YORKTIMES

SHAMPOO COMMERCIAL


SPORTS SCORES

VAN V EDM EDM V CALOTT V LA


“Messages have no medium”- Andrea Resmini


...but every message has a structure regardless of the

medium it uses.


Internet of Things


HTTP://JENSON.ORG/OF-BEARS-BATS-AND-BEES-MAKING-SENSE-OF-THE-INTERNET-OF-THINGS/


http://jenson.org/of-bears-bats-and-bees-making-sense-of-the-internet-of-things/

http://jenson.org/of-bears-bats-and-bees-making-sense-of-the-internet-of-things/





GlowCapsHTTPS://WWW.GOOGLE.CH/URL?SA=I&RCT=J&Q=&ESRC=S&SOURCE=IMAGES&CD=&CAD=RJA&DOCID=KATHLU8YY0HB-M&TBNID=BNRSJEUMOYPVVM:&VED=0CAUQJRW&URL=HTTP%3A%2F%2FWWW.FASTCODESIGN.COM%2FIDEA-2010%2FVITALITY-GLOWCAPS&EI=EV5OUY-YLU2L0WWSQOG4DA&BVM=BV.44158598,D.ZWU&PSIG=AFQJCNG7SMN21RCO1IRA0BEVYX2APSCREA&UST=1364217461886976


https://www.google.ch/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=kaTHLu8yY0Hb-M&tbnid=bNRSjEuMoYPVVM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.fastcodesign.com%2Fidea-2010%2Fvitality-glowcaps&ei=Ev5OUY-YLu2l0wWSqoG4DA&bvm=bv.44158598,d.ZWU&psig=AFQjCNG7sMn21Rco1IRA0bevYX2APscREA&ust=1364217461886976




Smart Baby MonitorsHTTP://WWW.WITHINGS.COM/EN/BABYMONITOR


http://www.withings.com/en/babymonitor

http://www.withings.com/en/babymonitor

A Trackable ObjectHTTP://WWW.NIKE.COM/US/EN_US/C/NIKEPLUS-FUELBAND


http://www.nike.com/us/en_us/c/nikeplus-fuelband

http://www.nike.com/us/en_us/c/nikeplus-fuelband


PHONE WEBSITE SMS BABY MONITOR IPHONE


Information Exchanges



X"


X" Y"


X"

XY"


Y"

YXX"


X" Y"

Z


X" Y"ENGLISH


X" Y"FRENCH


X" Y"


X" Y"

Z


X" Y"METADATA

STANDARDS


X" Y"

NIEM


X" Y"HL7


X" Y"GOOD

RELATIONS


X" Y"

XML


X" Y"

RDF


Schema


“...a model for describing the structure of information.”

- xml.com


XML


.xsd

.xml


What does a schema specify?


Semantics


meaning


“bench”


“bench” (Canada)Tuesday, 9 April, 13

“bench” (Australia)Tuesday, 9 April, 13

Name%


First&Name&

Last%Name%


Given&Name&

Family'Name'


Syntax


expression


Name%


3ric?


St. Germaine?


; Drop Table;


Adolph Blaine Charles David Earl Frederick Jack Gerald Hubert Irvin John Kenneth

Lloyd Martin Nero Oliver Paul Quincy Randolph Sherman

Thomas Uncas Victor William Xerxes Yancy Zeus

Wolfeschlegelsteinhausen-bergerdorft


Lexicon


vocabulary


Name%


The Cookie Monster?


Talula Does The Hula From Hawaii?


Status&


Green?


Under Review?


Implementation Phase?


Status&DiscoveryDefinitionDevelopmentImplementationComplete


Linked Data


“...a recommended best practice for exposing,

sharing, and connecting pieces of data, information,

and knowledge”- Wikipedia


http://en.wikipedia.org/wiki/Data

http://en.wikipedia.org/wiki/Data

http://en.wikipedia.org/wiki/Information

http://en.wikipedia.org/wiki/Information

X" Y"METADATA

STANDARDS


METADATASTANDARDSMETADATA

STANDARDS



STANDARDS

ORGANIZATION 1

ORGANIZATION 2 ORGANIZATION 3

ORGANIZATION 4



STANDARDS

ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION

ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION ORGANIZATION


standards enable exchanges


exchanges enable data linking


Linking Open Data cloud diagram, by Richard Cyganiak and Anja Jentzsch. http://lod-cloud.net/


http://lod-cloud.net

http://lod-cloud.net

Ontologies


“...the exact description of things and

their relationships.”- w3schools.com


“...a specification of a conceptualization.”

Stanford.edu


X"CONCEPTUALIZATION


X"CONCEPTUALIZATION

SPECIFICATION X


employee subclassOf person

director subclassOf employee

project manager subclassOf employee worksOn Project reportsTo Director

lackey subclassOf employee worksOn project reportsTo project manage

HTTP://ILRT.ORG/DISCOVERY/2000/11/LUX/


http://ilrt.org/discovery/2000/11/lux/


A controlled vocabulary is a lightwieght ontology.






1:11 : many

many : many






is part ofis used withis made of


You can create multiple taxonomies out of a

single ontology:


Ontology of freshwater ecosystems



Taxonomy of flora



Taxonomy of floraTaxonomy of fauna



Taxonomy of floraTaxonomy of fauna

Taxonomy of insects


Friend of a Friend (FOAF)

What properties are associated with a user profile?


Good Relations

What components is a product made out of?


Semantically-Interlinked Online Communities (SIOC)

What is a blog post?


Ontologies are documented using frameworks like

RDF and OWL


HTTP://SEMANTICWEB.ORG/WIKI/ONTOLOGY


http://semanticweb.org/wiki/Ontology

http://semanticweb.org/wiki/Ontology

Web of Data


Web of Documents


“population geneva”


Population!!

Geneva


Web of Data


Population Geneva



Knowledge Graph


Knowledge Graph

Knowledge Graph


Knowledge Graph

Knowledge Graph (DBPedia)

Knowledge Graph


Knowledge Graph


Google Maps

Knowledge Graph


Knowledge Graph


Google Maps

Knowledge Graph

Search Results


Answers not documents


SELECT * FROM tbl_FlightsWHERE col_Flight_Number = “BA229”AND col_Date = [today]


When does flight BA229 arrive?



Google Flight

Search Results


HTTP://WWW.REEEP.ORG/SITES/DEFAULT/FILES/LOD-THE-ESSENTIALS.PDF


http://www.reeep.org/sites/default/files/LOD-the-Essentials.pdf

http://www.reeep.org/sites/default/files/LOD-the-Essentials.pdf

Where do we start?


1. Make metadata a priority


Link metadata to ROI


Tie funding to adoption of standards


Future-proofing


2. Define your data


Start with a controlled vocabulary


SemanticsSyntaxLexicon


Add relationships


Use existing standards


3. Identify Exchanges


X" Y"

X Y


X" Y"

Z


Internal & External


Current & Potential


Journey Maps


Diary Studies


Business Origami


@jessmcmullin


Happy Paths


Unplanned Paths


4. Build the infrastructure


Start small


Build on what exists


Borrow & Reuse


5. Governance


Standardize your standards


You have to start somewhere.


Build better cross-channel experiences


with metadata.


Thank You!

@AdamUngstad



Technology

IAS13: Metadata in the Cross-Channel Ecosystem: Consistency, Context and Interoperability