Upload
hilmiramlan
View
177
Download
4
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Help build a smarter planet.
Innovating in research and development to shape the future of society at large.
Sense through connections.
Insight / IdeaTravelers want to get the best out of their trip.
IBM helps them get around the ‘smarter’ way.
HOW?
Offer walk-around city guides. (default and user generated)
Launch
Free Wi-Fi:
- Connect to network.
- IBM Browser Page loads.
- Page with tips on how to get around and offers from local shops.
- Download APP or continue browsing.
Ongoing EngagementDaily Twitter/Facebook/Newsfeed highlighting the most engaging content across the range of subject matters.
Idea 2
InsightIBM wants to build a ‘Smarter Planet’
They need smart people to help them
IBM offer first-class opportunities for top students across their business
Idea OUT SMART IBM
Download APP
Play against IBM by answering and asking questions
Smartness rated by known characters on leader board
Win Graduate placements
Spread awareness of IBM
Ongoing Engagement
Competitive banter though Facebook and Twitter
Tweets about graduate placement opportunities available.
Thank You!