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A keynote talk on KM2.0 (KM 2.0) that I gave as part of a series of IBM Workshops in Singapore, Kuala Lumpur and Bangkok in January 2008.
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David Gurteen
IBM Knowledge Management Blue Print Workshop
January 2008
David Gurteen
KM goes SocialKM goes Social
IBM SE AsiaJanuary 2008
David Gurteen
Begin with the end in mindBegin with the end in mind
• A brief history of KM• The impact of social tools
and Web 2.0 on KM• The evolution of KM• KM 1.0 to KM 2.0• KM goes Social
David Gurteen
Two early forms of KMTwo early forms of KM
• Techno-centric KM
• People-centric KM
• Blended
David Gurteen
Techno-centric KMTechno-centric KM
• Corporate KM• Birth 1995 (Lotus Notes 1989)• Internet, Intranets, Office, E-mail • The management of
unstructured information• Database and search centric• For many organizations what
KM is about!
David Gurteen
People-centric KMPeople-centric KM
• Personal Knowledge Management (PKM)• People Centred Knowledge Management (PCKM)• Soft tools e.g. Cops, After Action Reviews• Pioneers
– BP (Chris Collison, Geoff Parcell)– Buckman Labs (Bob Buckman)
David Gurteen
People-centric KM ToolsPeople-centric KM Tools
• Communities of Practice• Storytelling and narrative• After action reviews• Peer assists• Retrospects• Knowledge Cafes• Open Space• Appreciative Inquiry
David Gurteen
KM TodayKM Today
• Both forms of KM practiced• KC UK
– Collaboration– Content
• Over-hyped, underperformed• Is KM dead?• KM changing/evolving• Not driven by the traditional KM community
David Gurteen
The DisruptorThe Disruptor
• Social Tools• Quietly evolving on the web• Roots not in KM• Social Tool thought leaders
and even KM advocates avoid the label!
David Gurteen
Social ToolsSocial Tools
• What are social tools for?– Finding and connecting with people– Building communities– Sharing Knowledge
• They are in fact personal/social KM tools!
David Gurteen
Social ToolsSocial Tools
• Weblogs• Wikis• Social book marking & tagging• Social Networking Communities• Instant Messaging/Presence• RSS Feed Readers• Micro-blogging• Podcasts, videocasts• Mashups
•Blogger•Technorati•MediaWiki•LinkedIn, Facebook•Delicious•Google Reader, Bloglines•Skype•Flickr•YouTube, Google Video•Twitter•Odeo•Slideshare•iPod•Creative Commons
David Gurteen
Social ToolsSocial Tools
• You will never understand Social Tools by reading about them or intellectual analysis
• There is no substitute for using and experimenting with them
• They have emergent properties that are not immediately apparent
David Gurteen
Web 2.0Web 2.0
• The social web• The participatory web• Built around social tools• Evolved, emerged• Not planned• Not IBM or Microsoft• Open protocols• Low cost
David Gurteen
Enterprise 2.0Enterprise 2.0
• Taking Web 2.0 into the organization• Weblogs and Wikis• IBM and Microsoft now in the game• And more …
David Gurteen
Business 2.0, Management 2.0, Business 2.0, Management 2.0, Leadership 2.0, Education 2.0Leadership 2.0, Education 2.0
• 2.0 meme is spreading!• Social Tools are
incredibly powerful• Change the game• Put power in the hands
of the people!• Can be seen as
disruptive & even subversive
David Gurteen
So what does this mean for KM?So what does this mean for KM?
David Gurteen
KM 1.0KM 1.0
• The old traditional, corporate, techno-centric command and control form of KM
David Gurteen
KM 2.0KM 2.0
• Take– People-centric KM, PKM
• CoPs, AARs, KCafes, …
– Social Computing• Weblogs, Wikis, …
• To create– A new form of KM – KM 2.0 or Social KM
David Gurteen
KM 2.0KM 2.0
• KM is no longer a central corporate function it is now an integral part of a everyone’s everyday work
• Knowledge is no longer controlled centrally but the ownership and control is distributed throughout the organization
David Gurteen
Social KMSocial KM
• Corporate• Top down• Centralised• Command & Control• Monolithic systems• Explicit Knowledge
• Personal• Bottom up• Decentralised• Distributed• Ecosystems• Tacit Knowledge
KM 1.0 KM 2.0
David Gurteen
KM Tool ComparisonKM Tool Comparison
• Taxonomies• People Finders• Databases• E-mail• Newsletters• Discussion Forums
• Social Tagging• Social Networking• Blogs & Wikis• Instant Messaging• RSS Feeds & Readers• Blogs
KM 1.0 KM 2.0
David Gurteen
Social KMSocial KMKM 1.0 KM 2.0
KM is extra work KM is part of my everyday work
Work is behind closed doors Work is open and transparent
People are afraid to talk openly Anyone can say anything
People directories provide contact information
Social Networking platforms reflect who is doing what with whom
Content is centralised, protected and controlled
Content is distributed freely and uncontrolled
IT chooses the tools I use I have a choice & select my own tools
Knowledge sharing is database centric Knowledge sharing is people centric
Knowledge is forcibly captured just incase
Knowledge is naturally captured as part of my work
Best Practices Stories
David Gurteen
Social KMSocial KM
KM 1.0 KM 2.0
Distribute by e-mail Subscribe to feeds
CoPs centrally controlled Anyone can start a CoP
Centrally controlled publishing Anyone can publish
Search for experts and content separate Content filtered through experts
Content is centralised, protected and controlled
Content is distributed freely and uncontrolled
Context stripped Rich stories, audio and video
Professional voice, 3rd person Personal voice, 1st person
Think quietly alone Think out load together
Efficiency and productivity Improved decision making & innovation
David Gurteen
KM is about ConversationKM is about Conversation
KM is simply the art of enabling trusted, context-rich conversations among the appropriate members of communities about things these communities are passionate about.
Dave Pollard
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter and getting smarter faster than most companies.
The Cluetrain Manifesto
David Gurteen
Social KMSocial KM
I think, at its best, KM is a social phenomena.
Its where people come together to share their knowledge, to learn from each other and to
work more effectively together - to meet both their business and personal objectives.
That’s my view of KM.
David Gurteen, ECKM, September 2006, Budapest.
David Gurteen
KM is going SocialKM is going Social
David Gurteen
www.gurteen.com
David GurteenGurteen KnowledgeTel: +44 1252 812 878Email: [email protected]
David Gurteen
LicenceLicence
• You may use these slides under the following Creative Commons Licence
• Attribution-Share Alike 2.0
• http://creativecommons.org/licenses/by-sa/2.0/uk/
