IBM Mobile strategy for Social Business - May 2012

©2012 IBM Corporation

IBM Mobile Strategy for Social Business

May 2012

| © 2012 IBM Corporation

Mobile presents an enormous set of opportunities…

Business to ConsumerBusiness to Consumer

• Improve customer satisfaction• Deeper customer engagement and loyalty• Drive increased sales through Personalized

offers• Customer service• Competitive differentiator

• Improve brand perception

• Deeper insight into customer buying behavior for up sell and cross sell

• Improve in store experience with mobile concierge services

Business to EnterpriseBusiness to Enterprise

• Increase worker productivity• Improved claims processing

• Increase revenue through sales engagements

• Extend existing applications to mobile workers and customers

• Reducing fuel, gas, or fleet maintenance costs that are relevant in particular industries

• Increase employee responsiveness and decision making speed

• Resolve internal IT issues faster

• Reduce personnel cost (utilizing personal owned instead of corporate issued devices)


Build mobile applications

Connect to, and run backend systems in support of mobile

Manage mobile devices and applications

Secure my mobile business

Extend existing business capabilities to mobile devices

Transform the business by creating new opportunities

Extend & Transform

Manage & SecureManage & Secure

Build & ConnectBuild & Connect

IBM strategy addresses client mobile initiatives

4 | © 2012 IBM Corporation

Extend & Transform Build & ConnectBuild & Connect


IBM Mobile Solutions


Extend and Transform through MobileSelected IBM mobile enterprise solutions available today

IBM Sterling Integrator Mobile

IBM Sterling Store Associate Mobile

IBM Sterling TMS Carrier Mobile

IBM Sterling Field Sales Mobile

IBM Sterling Order Management Administration Mobile

IBM Sterling Control Center Mobile

IBM Sterling InFlight Data Management Mobile

IBM Sterling Document Tracking Mobile

CommerceCommerce

IBM Lotus Notes Traveler (email, calendar, contacts)

IBM Connections (social)

IBM Sametime (IM, UC)

IBM Lotuslive Meetings

IBM Symphony (doc viewer)

Social BusinessSocial Business

Coremetrics for Mobile

IBM Cognos Mobile

Business Intelligence & AnalyticsBusiness Intelligence & Analytics


Extend and Transform through Mobile

IBM Social Business: Mobile Vision

A comprehensive suite of mobile solutions for social business

Device appropriate interfaces for the leading mobile devices - smartphones and tablets

Apple®, Android, BlackBerry®, Nokia

Supported by enterprise governance and security capabilities

Mobile application tools and embedded OpenSocial experiences to build mobile social business solutions


IBM offers the broadest suite of mobile apps for social business


A comprehensive suite of mobile solutions for social business

Extend and Transform through MobileIBM Social Collaboration apps for mobile devices

■ IBM Lotus Notes Traveler -- push email, calendar, contacts

■ Real-time collaboration – IBM Sametime presence, IM chat and telephony

■ Online meetings for IBM Sametime or via IBM SmartCloud for Social Business

■ IBM Connections social software for access to your professional network

■ IBM Lotus Symphony Viewers for viewing business documents


IBM Lotus Notes Traveler

● Syncs Lotus Notes email (including attachments), calendar and address book

● Supports iOS, Android, Symbian, Windows Mobile

● Security, encryption and device policy management features included (e.g. passwords, device wipe, partial wipe)

2011 New Traveler Features● Wipe business only email/calendar data on

Apple iOS devices (iPhone/iPad)● Also supported on other platforms

● iOS 5 support - folder, follow up flags● Android enhancements – widgets● Symbian^3 support

Also available ● Web browser access available via iNotes

Ultralite● For Blackberry devices, Lotus Notes email

access via RIM Blackberry Enterprise Server


IBM Sametime Mobile IM chat, Presence

Android iPhone and iPad with Apple push notifications

IM chat apps for Blackberry, Symbian, Windows Mobile devices also available


Sametime Unified Telephony dialer

● Click to calls from mobile via Sametime Unified Telephony.● Calls to/ from SUT unified number, not the mobile number● Use any preferred number/ device to take the call● Launch phone dialpad

Available for Android,

iPhone and iPad


IBM Mobile Meetings

SmartCloud Meetings iOS, Blackberry, Android

Sametime Meetings for Blackberry Sametime Meetings Viewer for Apple iPad (Android web browser access supported)


IBM Connections Mobile

● Mobile access to enterprise social collaboration

● Access social network, profiles, communities, status updates, files, photos, videos, activities, blogs, wikis, forums, bookmarks, ideation voting

● Connections 3.x mobile apps● iOS (iPhone & iPad), Android,

Blackberry● Photo /video upload support

● Mobile Web browser access ● Android, iOS, Nokia Symbian and

Blackberry 6/7 devices


■ Use your mobile device as a presentation source

■ Supports iOS and Android

■ View Symphony and Open Office (Open Document Format) files

─ Presentations – full, high fidelity (.odp)

─ Spreadsheets (.ods)

─ Text documents - with embedded graphics (.odt)

IBM Lotus Symphony Viewers


IBM's mobile social collaboration suite

Android

iOS

Notes email, calendar contacts

Connections social

Sametime IM & UC Online Meetings

Available AvailableAvailable

(incl Sametime Unified Telephony)

Available for SmartCloud

and Sametime meetings

Available iPhone and iPad apps available

iPhone and iPad apps available - (incl

Sametime Unified Telephony)



Availablevia RIM BES

Available Available



AvailableWindows Phone

planned

Available via web browser Symbian AvailableNokia

Blackberry


Mobile Roadmap for Social BusinessKey mobile product innovations in 2012 and beyond

IBM plans are subject to change

IBM Lotus Notes Traveler High availability for Traveler servers New Android tablet email UI Monthly calendar view for Android To Do support Windows Phone IBM Sametime

Mobile meetings app (iOS and Android) Sametime presence / chat integration

for Traveler and Connections apps Voice and video integration eg: Polycom

IBM Connections Multiple accounts Mobile App policy management User focussed improvements Activity streams for mobile Mobile social analytics


IBM Lotus Notes Traveler Email for Android tablets



Traveler monthly calendar view for Android tablets/ phones


Daily busy time

Pop up daily summary


Traveler Calendar + To Do for Android tablets/ phones







Manage and Secure Mobile DevicesIBM Endpoint Manager for Mobile Devices

Builds on IBM's July 2010 BigFix acquisition

Desktop / laptop / server endpoint

Mobile endpoint

Securitymanagement

Systemsmanagement

Commonmanagement agent and

console

Near-instant deployment of

new features

IBM Endpoint Manager

Available March 2012:

• Advanced management for iOS, Android, Symbian, and Windows Phone

• Unified management extends existing desktop, laptop, and server management on the same platform

• Security compliance checks automatically control access to corporate resources, such as VPN, email, and enterprise apps

• Offer and deploy recommended corporate apps to employees to speed mobile adoption


Manage and Secure Mobile DevicesIBM Lotus Mobile Connect

Mobile security software for enterprise application connectivity

■ Clientless HTTP single sign-on services via a SSL secured tunnel for communication to specific HTTP application servers

─ No need to open general VPN access to all intranet servers

■ Supports iOS, Android, Symbian PC's and other mobile devices

■ Strong authentication and encryption

IBM LotusNotes

Traveler

IBM Connections

IBM Sametime

Mobile ConnectServer

Or use 3rd party mobile VPN to

connect






Build and Connect for Mobile DevicesEmerging needs for mobile enterprise custom solutions

Organizations are:- Seeking solutions to extend their web presence to a

variety of mobile devices

Seeking solutions to reduce their costs of mobile development

IBM offers the broadest set of mobile capabilities to address all these needs


Mobile Applications

Multichannel Sites

Provide a consistent integrated web experience across multiple channels (desktop browser, smartphones, tablets, etc..) W

hy?

Nee

ded

Cap

abili

ties

Exa

mpl

es

Provide an experience that takes full advantage of the device and its ecosystem

Aggregate multiple applications Content management Personalized for roles Role based access

Dedicated, task focussed app Integrates with device capabilities (e.g. camera) App store presence

Build and Connect for Mobile DevicesA complete mobile strategy requires a two-pronged approach Where are customers starting today?


Mobile Applications

Multichannel Sites

Provide a consistent integrated web experience across multiple channels (desktop browser, smartphones, tablets, etc..)

Provide an experience that takes full advantage of the device and its ecosystem

Build and Connect for Mobile DevicesIBM solutions address both mobile needs

WebSphere Portal SolutionsDomino XPages mobile

Worklight Solutions


Build and Connect for Mobile DevicesIBM Lotus Domino XPages Mobile

■ Mobile enable XPages based Domino mobile Web apps

■ Automatic device detection

■ Teamroom mobile template included

■ Available now in Notes & Domino 8.5.3 Upgrade Pack 1


Client Example – Domino XPages Mobilei-Bank & Safebook. Raiffeisen Salzburg

Challenge: Modernize and “socialize” the i-Bank Banking Software

─ Transforming CRM, Sales & Marketing processes

─ Change Product Management by user involvement

─ More flexibility in customer facing advisory processes

Solution Description

─ Universal Banking Front-end, built on Domino XPages

─ “i-Apps” with intelligent and compelling UI, Dashboards, Follow objects, Activity Stream, Produpedia etc., result in new user experience

Benefits:

─ Enhanced service quality, better Marketing- &Sales efficiency

─ Embracing networks of people to create new business value and opportunities

─ Making better decisions, faster. Reduction ofprocess complexity and information overload.


Build and Connect for Mobile DevicesBuilding Mobile Sites for IBM WebSphere Portal

IBM WebSphere Portal Mobile Experience■ Apply mobile browser themes to Portal sites■ Build dynamic web layouts using Web Experience Factory

IBM Websphere Mobile Portal Accelerator■ Enable over 10,000 devices, including feature phones


Matco Tools

Mobile sales force solution

Allow dealers/distributors/sales to look up product availability, pricing and margins at customer site

Representatives are now able to respond instantly to customer questions and improve sales results

Business Need

Benefits

WebSphere Portal, Web Experience Factory integrated with their enterprise and SRP systems

The Solution


Business Need Self check-in by drivers on mobile device at loading bays (replacing call - in)

The SolutionIBM WebSphere Portal and Mobile Portal Accelerator based mobile field solution

Benefits More accurate reporting Less time waiting at cargo bays and drop off Reduce inbound calls to dispatches Better customer and driver satisfaction

Client Example: Mobile Portal Accellerator - Bekins Van Lines


Rich, cross-platform mobile application development IBM Worklight V5.0

Enables flexible development, back-end integration and ongoing management of rich, cross-platform mobile apps using native and standards-based HTML technologies and tools

Mobile-optimized middleware delivering an enterprise-grade solution that meets the needs of mobile employees and customers

Key capabilities: Strong authentication framework

Encrypted offline data store

Enterprise back-end connectivity

Unified push notifications

Data collection for analytics

Direct updates and remote disablement

Packaged runtime skins

Expanded platform support

Fast and cost-effective development, integration and

management of enterprise mobile applications.


Mobile Application Center

A cross platform private mobile application store similar to public app stores but focused on the needs of an organization or a team

Ease highly iterative development process and distribution of mobile applications

Key capabilities:

Delivers distribution and management of mobile applications within a company / teams

Easy distribution of iOS and Android apps within a team

Supports any mobile applications

Provides versioning and updates

Centralizes rating and feedback information

Controls who can modify or install an application

Easy to install and simple to run

App store supporting iterative development lifecycle to improve

collaboration with application stakeholders, QA and Development teams

Cross platform, technology agnostic mobile application store


WebSphere Portal and Worklight together (plans)

IBM Worklight) Access devices specific capabilities

(camera, contacts,etc...)App Store Presence

Application managementMobile Notifications

WebSphere Portal/WCM Multiple Applications, Content,

Roles, Personalization, Customization

Hybrid Container

Device Features

Web Site

Hybrid Container

Web Site

Device Features

WebSphere Portal/WCM and IBM Worklight used together can extend the capabilities and reach of an exceptional web site



Build and Connect for Mobile Devices

IBM Lotus Domino and IBM Worklight together (plans)

IBM Worklight) Access devices specific capabilities

(camera, contacts,etc...)App Store Presence

Application managementMobile Notifications

Domino XPagesWeb based mobile Applications,

XPages mobile controls,Domino Designer created content,

supports Domino security

Hybrid Container

Device Features

Domino Web application

Hybrid Container

Domino Xpages Web application

Device Features

IBM Lotus Domino and IBM Worklight used together will allow you to reuse parts of your Domino Xpages mobile application investment within the on-device experience



IBM Mobile Foundation

Development Lifecycle

Tools

Introducing IBM Mobile FoundationComprehensive solution for mobile delivery

Enterprise Apps

SOA & Connectivity(Messaging, ESBs, Cloud Integration, Governance)

MEAPIBM Worklight

MDMIBM Endpoint Manager

Analytics Web sites/ portalAnalytics Business Process

ManagementSocial/ collab

Software

Mobile threats and security

Security Gateway/VPNIBM Lotus Mobile Connect


Legal disclaimer© IBM Corporation 2012. All Rights Reserved.

The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both.

Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.

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IBM Mobile strategy for Social Business - May 2012