Presenters: Thomas Chong – Automation and Integration Lead,

Information Management, IBMMichael Sheehan – Technology Evangelist, GoGrid

IBM DB2 & the GoGrid Cloud Building New Business and New Channels with Data-Driven Apps

2 © 2012 GoGrid

To watch the complete IBM & GoGrid webinar, please visit:

http://go.gogrid.com/l/3442/2012-07-31/2blwlx

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Agenda

Introduction

The importance of databases

About IBM DB2

About GoGrid

Running DB2 in the cloud

Employing IBM DB2 within GoGrid

Key takeaways

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The Importance of Databases

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Cloud computing solutions deal with workloads of varying size and complexity. Good database software, such as DB2, provide a solution for managing this data in addition to these features:

Stores, retrieves, and organizes data in a reliable manner (ACID properties)

Standardized so other applications can easily access and work with the data, including support for XML and relational data

Provides integration with Big Data processing systems to deliver business insights and analysis; for example, IBM DB2 is tightly integrated with IBM Infosphere BigInsights

Removes unwanted and unnecessary redundancies

Improves overall performance and efficiency of cloud solutions

Provides a way to scale your solution to meet increased and future demands

Is less complex, less time-consuming, and more efficient to maintain, letting you focus on your business

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We ended up choosing DB2 for several reasons. One was reliability, second was performance, and perhaps the most important factor was ease of use.– Bashir Khan, Director of Data Management and Business Intelligence

About IBM DB2Reduce Operational Costs

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Low Operational CostsAutomate DBA tasks,

optimize storage,leading performance.

ReliabilityStrong heritage of proven

reliability, availability, and security.

Ease of UseDeveloper support,

XML data management,virtual appliances.

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1. Low Operational Costs

Unparalleled automationLower administration costs

Deep compressionLower storage costs

Industry-leading performanceLower server costs

Fast & easy virtual appliancesLower IT costs

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Source: IBM Corporate Strategy analysis of IDC data, Sept. 2007

$0 B

$50 B

$100 B

$150 B

$200 B

$250 B

$300 B

1996 ‘97 2010‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09

New Server SpendingServer Management and Admin CostsPower and Cooling Costs

Global Annual IT Spending Estimated 1996-2010

Administration is the Largest Cost

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Autonomic Computing in DB2

By sensing and responding to changes in the environment, DB2’s autonomic computing features automatically adjust the system to optimize its operation

Included in all DB2 editions:

Time and cost savings It shifts the burden of managing a computing environment from DBAs to technology More than 70% of IT budgets are consumed by labor costs

Self-Healing

• Data Studio web console

Self-Configuring

• Configuration Advisor• Design Advisor

Self-Optimizing

• Utility Throttling• Self-tuning Memory

Manager

Self-Managing

• Automatic Storage• Automatic

Maintenance• Automatic Dictionary

Creation

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Let DB2 Tune Itself – Focus on Your Business

Self-Tuning Memory Manager Configures DB2 without needing

a DBA Get your system running quickly in

minutes with little skills or training

Let DB2 tune itself Focus on your business, not on

database management

Easy configuration Configuration Assistant Automatic storage Wizards and advisors

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2. Reliable

Security & audit supportPeace of mind

Easy high availabilitySet up in minutes, recover in seconds

Workload managementOptimize your business

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Reduce Risk with Improved Security & Audit Features

Understand risks and security issues Auditing redesigned for fast performance Easily find out who, what, where, when, and

how you may have a breach

Reduce the risk of unauthorized access Precise control Encryption

44% of IT staff cited authorized access as a key security challenge Top challenges for 43% of CFOs are governance, controls, & risk management

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IBM is a definite leader in heterogeneous data integration…

– Naomi Rafael, Melbourne Health“

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Security the Way You Want It

Security has been redesigned for the complexities of having local, remote, and outsourced IT staff

Customize all DB2 security groups

Fine-grain control of what is included in each security level

Create new security or access groups to match your company’s needs

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Robust Operation with High Availability

Keep serverssynchronized

StandbyPrimary

Ultra-fast (seconds)

Manage planned and unplanned outages

Easy to add No rewrite of your application No specialized hardware Setup in only minutes with graphical wizard Systems can be in different locations

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One of the major advantages of DB2 is that we get a disaster recovery solution for our SAP system with HADR at no extra cost. – Gustav Elias, Austrian Railways

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Database changes without downtimeEasier database changes

Industry-leading pure XML storageEasier XML projects

Integrated data management Easier collaboration

Extensive developer supportEasier development projects

3. Ease of Use

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Respond to Changing Business Needs

To be successful, organizations must adapt to changing business needs

Technology and databases often limit an organization’s ability to be responsive

DB2 eliminates these limits

Break free with DB2 Change database schemas without downtime Get multitenancy out-of-the-box Move database schemas efficiently Move data to new tables without downtime Re-organize database partitions And more…

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Number of Tenants

Size of Tenants

Large tenants

Medium tenants

Long tail of small tenants

Medium Tenants Small TenantsLarge Tenants

Isolation: DatabasesShared: NA/Hardware

Isolation: TablesShared: Database

Isolation: RowsShared: Tables

MT ApplicationMT ApplicationMT Application or

Non-MT Application

Database Multitenancy Multitenancy can further reduce the hardware and maintenance costs of a

database in the cloud (>100 times cheaper for small tenants)

Multitenancy = multiple companies or individuals using the same software with a level of isolation

Multitenancy is analogous to users running various applications on the same operating system

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Move Data without Downtime

Respond to evolving business needs

Avoid costly database downtime

Freely change columns used in views and other objects

Easily and quickly move data between QA, test, and production environments Efficiently move schemas Easily set up multiple test environments New table space can have different properties No downtime—keep tables online Extract DDL and other dependent objects Directly reference containers of table space

in target database

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Hosting Options for DB2

GoGrid advantages Monthly/hourly billing for cloud infrastructure = controllable expense Easy to deploy as GoGrid Server Image (GSI) = ease of use Monthly licensing = controlled costs Fully managed cloud infrastructure = minimal IT cost No long-term contracts = lower commitment

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Option Cost IT Cost Easy? Commitment

Do-It-Yourself Self-Hosted/On-Premises

High High No High

Do-It-Yourself Colocation

High High No High

Hosted Managed/Shared/Dedicated

High Medium No Medium

Cloud GoGrid

Medium Low Yes Low

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GoGrid: Enabling Cloud Adoption

Public Cloud• Cloud servers• Load balancers• Cloud storage

• Content delivery network (CDN)• Firewalls

Private Cloud• A dedicated non-shared

GoGrid instance

Hybrid• Cloud

• Dedicated• Private network

• Single control panel

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GoGrid: Independent Software Vendor (ISV) Advantages

GoGrid cloud = New sales channel

Streamlined sales & implementation workflow

Provides more flexibility for ISVs Technology delivery Pricing

Faster time-to-market

Quick proof of concept (POC) or demo process

Seamless conversion from demo stage to live implementation

GoGrid Exchange = ecosystem of server & software solutions

Consolidated invoicing for customers

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IBM DB2 on GoGrid

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Select the IBM DB2 GoGrid Partner Server Image (PGSI)

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Configure the DB2 GoGrid Cloud Server

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DB2 LUW Advantages on the GoGrid Cloud Easy and fast setup

Increase time to value Custom web-based modules to configure

cloud image instance, DB2 instance, and O/S environment

Variety of offerings Variety of production-ready offerings and

payment options such DB2 Express & Workgroup Variety of payment options

Just an infrastructure shift DB2 LUW features work the same in a cloud

environment as in a traditional data center Features in DB2 LUW are even more important

in cloud environments than usual• Autonomics, availability, efficiency, security

Make money by building on top of existing offerings

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Get a DB2 database up and running in minutes!

User-friendly GUI-based setup

Quick and easy setup of server and DB2 environment

Automation capabilities allow for SaaS deployment

Leverages specific cloud infrastructure technologies such as GoGrid cloud storage

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DB2 on GoGrid as Engine for Customers’ Applications in the Cloud

DATABASE APPLICATON

Create, deploy, manage, and scalewithin

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IBM DB2 + the GoGrid Cloud = Easy DB2 Implementation

IBM DB2 as a GoGrid Server Image Solution (MyGSI)

Deploy DB2 directly into the GoGrid cloud in minutes

Bring your own license or use GoGrid licensing

Faster time-to-market by deploying in the cloud minutes to deploy

Pre-built & pre-integrated server image solution

Monthly billing

24x7 Support

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Q&A

Control

Performance

Security

Scalability

Risk Mitigation

Automation

Templatization

Flexibility

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Discuss your DB2 & Cloud Infrastructure with an Expert

Set up an appointment:www.GoGrid.com

US & Canada: 1-877-946-4743International: +1-415-869-7444

Learn more about GoGrid’s Big Data Solution:http://www.gogrid.com/cloud-hosting/cloud-hosting-packages/big-data.php

US & Canada: 1-877-946-4743International: +1-415- 869-7444

© 2012 GoGrid

30 © 2012 GoGrid

To watch the complete IBM & GoGrid webinar, please visit:

http://go.gogrid.com/l/3442/2012-07-31/2blwlx