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PPT of Predictions 2014
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Latin America Predictions 2014 3rd Platform technologies creating new business models
IDC Predictions: How the Process Works
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Global brainstorm of over 1,000
IDC analysts
How we choose our prediction themes…
• Opportunity-oriented
• Impact many market segments
• Involve structural changes, require strategic choices
• Unique opportunities to establish market leadership
Latin America Predictions Team
Jay Gumbiner
Marcelo Leiva
Cesar Longa
Abraham Llández
Evelyn Pineda
Cristina Rivas
Juan Pablo Seminara
Paola Soriano
Ricardo Villate
Romina Adduci
Leandro Agion
Diego Anesini
Luciano Crippa
Alejandro Floreán
Latin America 3.0: From consumption-
based to investment-based growth
Foreign direct investment (FDI) directed
towards business-focused tech
investments, after mass consumption cool
down.
Moderate Brazil GDP growth at 2.6%,
below regional average of 3.2% in 2014.
Rising economies (Peru, Chile, and
Colombia) attracting investments driven by
value and innovation
Migration to Third Platform at the center of
innovation and value.
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US$358 Billion
Combined IT and
Telecommunications
spending in 2014
#1. Shifting Powers: C-Suite Execs Will
Continue Gaining Importance in IT Decisions
3rd Platform technologies tied to business processes in 2014, bringing new business rather than technology models
LOBs will increasingly buy specific solutions. CIOs and LOBs will put processes to work in a synergetic way
IT as a services broker will provide a framework for IT operations and governance
Competencies will reshape in both sides, as knowledge production ties to communities of practice
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US$ 10 billion
IT spending will be
funded from LOB
budgets
#2. Third Platform Technologies Will Heat Up
Network Capacity Pressures
3rd Platform will drive network upgrades:
• Voice and video over IP
• Proliferation of network-attached wireless devices
• Virtualization and cloud computing
Hybrid technology strategy will need combine fixed (FTTx) and mobile (3/4G) and incorporating Wi-Fi offload / Hotspot 2.0
Data will be the pivot of the services plan
Security in the WAN will become a top priority in the network
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2x
Expected traffic
increase in 2014
derived from 3rd
Platform technologies
#3. Workload Management Will Define the Infrastructure,
Paving the Way for Converged Infrastructure (CIS) and
Software-Defined Everything (SDx)
CIS architectures will become next step in
virtualization roadmap in a context of
dynamic provisioning
With the increase of as-a-service, workload
and software will define infrastructure
demand
SDx will advocate a ‘simpler network’
Market players will redraw alliances and
ensure interoperability between
components to be handled under SDx-type
of solutions
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1 of 2
Companies will prioritize
workload management
through infrastructure
consolidation and
virtualization
#4. Big Data/Analytics Will Evolve From
Evangelization to Reality
Underlying forces are stronger in Latin
America, with 2 of 3 companies using public
social networks for marketing / customer
service / sales, and 1 in 3 capturing more
than 2 non-transactional data varieties
The pressing need for “the best insight” will
be a top priority for senior management • 60% of companies will use public social networks for
marketing/sales
• Data scientists and business consultants will be
sought
• Security and event management will be in the radar
Use will evolve from internal process
improvement to ‘vertical’ revenue generation
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$820 million
Expected spending in
Big Data technologies
in Latin America in
2014
#5. Application Modernization Will Continue
Leading the Way to Public Cloud Adoption
Competition heating up, as demand is fueled by
changes in transactional systems
Front-end/ presentation layer (web) applications
are the first workloads to be moved to Cloud
App modernization key to move next wave of
workloads to the Cloud • ERP, Data Analytics, Mobile apps, Email, Media intensive
streaming, Social Business
Public Cloud spending to grow over 67% in
2014, rising over USD 1 billion
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1/3
of Latin American
companies plan to invest
in the modernization of
“Front Office”
applications in 2014
#6. From BYOD to “Mobile First”: Mobile
Management Tools Will Push Business
Strategy to the Next Level
Companies have realized the importance
of developing an integrated mobility
strategy
Mobile management will be a foundation
to ensure administration of components • Device, connectivity, apps, security, back-end
systems, access, identity, content and information
control, analytics and reporting
Mobile First will push management
beyond the device: • Mobile enterprise
• Mobile application platform
• Mobile device management
• Mobile enterprise security
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50%
of companies deploying
mobile policies will
include personally- liable
devices in MDM platform
#7. Next Wave of Enterprise Mobility: From
Email to Corporate Apps
Factors driving ongoing business process-
related apps mobilization
• IT industry giants expanding mobility
offerings
• Booming growth of mobile workforce
(expected to reach 40% in 2014)
• Value perceived by IT leaders: broadening
customer channels and communication
interfaces
App mobilization will take diverse in-roads • Email, messaging and conferencing will be
mobilized through smartphones.
• Business-related apps will be accessed via tablets
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30%
of Latin American
business organizations
will mobilize business-
related apps during 2014
#8. Internet of Things Will Pick Up Speed
through B2B Industry-Led Solutions
Internet of Things (IoT) recognized as a tool to drive end-user productivity and innovation
Tied to intelligent industry transformation. Greatest opportunities in 2014 will be found in vertical implementation
• Healthcare: Asset management
• Insurance: Vehicle localization
• Logistic & transportation: Fleet management
• Manufacturing: Process automation
An IoT ecosystem will incorporate both traditional and specialized players that
• Identify critical processes in selected verticals
• Develop the right alliances to come up with turnkey solution
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$4 Billion
Will be IoT business
opportunity in Latin
America in 2014
#9. Device Adoption Drivers Will Shift Away
from Device to Content Use and Creation
Shift away from traditional PCs to tablets,
smartphones, ‘phablets’ or even hybrid
PC/tablets 2-in-1
‘Walled Garden’ value will shift from the
operating system to content offerings
Device-agnostic content providers will
disrupt the ecosystem
Partnerships across operators & content
providers will serve as gatekeepers
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142 million units
Tablets and smartphones
to be shipped to Latin
America in 2014 (28% YoY
growth)
#10. Gen-Y and Education-Related Projects Will
Drive Computing Devices Growth in Latin America
Tablet price point attracting governments
to deploy mega education projects
Gen Y’ers will evolve tablet use from
content browsing to content creation as
hybrid tablet/PCs gain market penetration
Traditional PC vendors will use entry-level
price point (under USD150) and basic
specs to compete with tablets
During 2014, questions will rise around
decisions based on price-points or hype
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8 of 11
Largest PC educational
deals in the world will go
to Latin America
Joining us for Q&A:
• Ricardo Villate, Group VP, Latin America
• Jay Gumbiner, VP Research, Latin America
• Alejandro Florean, VP Consulting, Latin America
• Romina Adduci, Telecom Director, Latin America
• Diego Anesini, Enterprise Director, Latin America
• Cesar Longa, Software Program Manager, Latin America
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Web conference replay will be available tomorrow (Email will be sent as a reminder)
More information:
Complementary document
about these predictions.
www.idclatin.com/predictions
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