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Idea Generation

95% perspiration and 5% inspiration

• 5% of adults over the age of 20 years consider themselves to be ‘Creative’.

• 95% of children between the ages of 5 and 10 years exhibit a strong tendency towards creativity.

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Imagination is the fuel for creativity.

Creative Thinking

• Bill Gates Microsoft 20 years old 1975-84 • Steve Jobs Apple 21 years old 1976• Larry Ellison 71 years old Oracle

1977• Larry Page Sergey Brin 25 years Google 1996• Mark Zuckerberg 20 years Facebook

2003• Dorsey Stone Williams 33 years twitter 2006• Tim Berners-Lee 34 years 1989• Average age of 32• Ireland average age 45

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Entrepreneurs

Thinking ‘Outside the Box’ ‘ Inside the Box’

Try this exercise.

What is half of 10?

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A clue from the Times crossword

Other Ways of Thinking

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Observation

• Record unusual or interesting ideas. 6

Idea’s NotebookWe’ve got edgy vibrant fun product….. It may or may not work but we’re going to give it our best shot. Screw it lets do it

Richard Branson Quote

We’ve got edgy vibrant fun product….. It may or may not work but we’re going to give it our best shot. Screw it lets do it

Richard Branson Quote

The ability to generate ideas comes from intuition, but is amplified by experience! 7

Everyone can search & find idea’s

Double yang day wine etc

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Strategies

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Brainstorming

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Intellectual Property

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Trade Marks

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Lets Recap

Research

Influences & Innovation

Digital Social Usage Map

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Current Trends

Market Test

Concept Research Prototype TestMarket Release

Validate• Who

• Why

• When & Where

• Buyer Insight

• What is your new Product

• Reason To Believe

• Packaging Format

Unique Value Proposition

Examples of Value Proposition

• Technologically• Communication and morale• Areas• My product was rated the best-in-class by

leading authorities

Correct Value Proposition is

Value Proposition Statement Should

• Describe "What" we provide

• Answer "So what?“

• Quantify "How much“

• Provide “Proof”

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Business Planning Process

Lsat Touhght

Olny srmat poelpe can raed tihs. I cdnuolt blveiee taht I cluod aulaclty  uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig  to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm.   Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? yaeh and I awlyas tghuhot slpeling was not ipmorantt!

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