IDS Analysis Intelligent Data Services is the UK's leading data provider, not only do we have the largest file in the UK, we also provide the highest accuracy guarantees which are all backed up by our terms and conditions.

So when it came to saying we are best we wanted to make sure that we could backup our claims. At Intelligent Data are always looking at ways to improve our database, add additional records to the file, increasing the number of middle management contacts and invest heavily to ensure that our data is the highest quality in the marketplace.

Our competition... As the data market is saturated with hundreds of brokers, directories and online companies all selling data, it is difficult to ascertain who provides the best information and if the claims they say are true.

To prove this we took the decision to commission an independent telemarketing agency who took 500 random records from us and 500 from 4 of our main competitors to benchmark our data against each other. We wanted to ensure that this test was impartial and unbiased to help establish true and accurate results for our customers:

Impartiality

Independent call centre employed to verify the data

Verification calls made to analyse o Telephone number accuracy o Verify company names o Check address validity o Confirm active contact name

All file sources masked to ensure no influence over results when supplied to independent call centre

Batch

% Correct

Telephone

% Correct

Company

% Connect to

correct

company

% Address

Line 1

correct

% named

contact

correct

IDS 99% 97% 97% 94% 89%

File 2 98% 95% 95% 90% 88%

File 1 98% 95% 95% 77% 73%

File 3 98% 94% 94% 89% 71%

File 4 95% 83% 84% 86% 73%

Total 97% 93% 93% 87% 83%

TELEPHONE RESULTS

Here below we can now reveal are the results from the test:

IDS topped the board for data performance in all categories; telephone connectivity, company name and address line 1 accuracy and also on correctly identified senior decision maker contacts. We surpassed our competitors on telephone connectivity; 2% higher than our competitors average

We were 4% higher for numbers connecting to the correct company than our average competitor and 14% higher than our worst performing competitor.

We toped the board on address accuracy with our data performance with our addresses being 7% more accurate that our average competitor.

Our contact names were 89% accurate compared to just 83% of our average competitor, ensuring that when the number connects you are speaking to the right person.

Intelligent Data are not just your average data company. Our results show we are the market leaders in mailing and telephone data performance and accuracy. We guarantee to provide you with the most accurate data in the market place, we are so confident of our data quality we even include these guarantees within our terms and conditions.

EMAIL TEST

Not happy with just proving our worth with our mailing and telephone data we also wanted to test our email database against the main email providers in the UK. We wanted to prove our pedigree and performance within this field. To achieve this we benchmarked ourselves against 4 leading competitor email companies. All data was provided at random by list owners or through independent third party broadcaster.

Impartiality

Same Creative & Subject Line

Independent Third Party Broadcaster

File sources masked to ensure no influence over results Email Results Here below we can now reveal are the results from the test:

Sent % Open

% Hard

Bounce

% Soft

Bounce

% Total

Bounces

IDS 500 19% 2% 5% 7%

File 1 500 4% 4% 12% 16%

File 2 500 4% 3% 14% 17%

File 3 500 3% 3% 9% 12%

File 4 500 3% 2% 9% 11%

Total 2500 7% 3% 10% 12%

As you can see, there are no surprises with IDS exceeding all expectations yet again

Our open rates far surpassed our competitors; 4 times higher open rates than our leading competitors

Our level of bounces were 5% lower than our competitors

Our average hard bounce rate was 2%, 1 % lower than our average competitor

Overall it is clear to see why we say we are the UK's leading data provider as we constantly exceed expectations and standards in this industry. Whether it is Mail, Telephone or Email data will outperform all our main competitors, deliver above average results and increase data accuracy as well as delivering on our promises.