Embed Size (px)
Citation preview
1
IEDC Understanding Social Media Web Seminar
Series: Introduction to YouTube and Flickr
2
About Atlas AdvertisingAtlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences.
Atlas Advertising is led by a former economic development practitioner and has worked with 60+ different economic development clients in 31 states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns.
Featured clients:– State of Ohio– Indy Partnership– City of San Francisco– Greater Phoenix Economic Council – Greater Omaha Economic Development Partnership
3
About your speaker
The Particulars•CEO of Atlas•Former ED Practitioner •Worked with 60 + ED clients
•Frequent speaker on social media, GIS, and branding for Economic development
Connect:Phone:303.292.3300 x210Read blog posts by BenConnect on LinkedIn
Read my bio:
Fun Facts: • Skeptic turned
evangelist for social media
• Father of three• Tuck my iPhone in at
night• Secret ambition: to
win Dancing with the Stars
4
I believe social media is:
a) The way we will all communicate in the futureb) Something my teenage niece does in her spare time c) The key to low cost economic development
marketingd) All of the above
5
I use social media tools for work:
a) Neverb) Monthlyc) Weeklyd) Daily
6
The social media tool I use most frequently is:a) LinkedInb) Facebookc) Twitterd) YouTube
7
What we will cover today• What is Social Media?• Why is Social Media Important to Economic
Development?• About YouTube and Flickr• How YouTube and Flickr can fit into your ED strategy
8
Social Media Definition (provided by social media)At its most basic sense, social media is a shift in
how people discover, read and share news, information and
content. It’s a fusion of sociology and technology, transforming
monologues (one to many) into dialogues (many to many) and is the
democratization of information, transforming people from content
readers into publishers. Social media has become extremely
popular because it allows people to connect in the online world to
form relationships for personal, political and business use. Businesses
also refer to social media as user-generated content (UGC) or
consumer-generated media (CGM). Source: Wikipedia
9
Boiled down definition
“Social media is a set of tools that enable economic developers to do what they do best, better: Create groups and rally around community causes, share information with one another, and form relationships.”
- Some guy at Atlas, October 27, 2010
10
Why is Social Media Important to Economic
Development?
11
What new media advancements have you seen that you think are valuable to your profession?Though respondents mentioned many advancements, online meetings and LinkedIn topped the list.
12
How Social Media fits in with the rest of what you do• Social media is a low cost, self managed,
DISTRIBUTION tool.• It does not replace good information– in fact, it
requires that we think more dynamically and critically about the information we create.
• The answers we need to ask before we execute a strategy:– What is our persona in the marketplace, other than
promotional?– Why should anyone read/listen to/interact with what we are
posting?– Who should we be engaging with?– Why should anyone comment?– What is in it for them?– Will forwarding, retweeting, or commenting on what we are
putting out further their own interests?
13
The most important element of my communications strategy in 2011 will be:a) Enhancing my websiteb) Attending industry trade showsc) Developing a social media strategyd) Conducting familiarization tours
14
What about negative comments or posts?
Joining the conversation doesn’t create negative comments. It
allows you to manage those comments.After much criticism for poor customer service, the direct-sell
computer company earned the rather unfortunate moniker “Dell Hell.”
(Googling the term results in a long list of links largely tied to customer
dissatisfaction.) In response to this, Dell executives worked to improve customer relations
and actively join in the conversation. Dell has even developed the property
IdeaStorm—a community driven forum in which customers are invited to
note problems, share suggestions with the company, and even assist fellow
customers. Since then, some past critics have praised the company for their
improvements and negative blog posts about the company have purportedly dropped from
49% to 22%. Read more
15
About YouTube and Flickr
16
Why all of this seems so simple…
17
About YouTube
• YouTube is a video network with the stated purpose: “broadcast yourself”
• Video on YouTube can be viewed through their site, as well as embedded in websites, blogs and other locations throughout the web
• YouTube officially launched in December 2005
• Today, YouTube has 71 million unique users each month
• YouTube is the 6th largest audience on the Internet.
• 75% of Americans watched a video online last month.
• Every minute 20 hours of video is uploaded to YouTube
• 51% of users are on the site weekly• More Americans watch YouTube every
month than watch the Super Bowl.
18
Key features of YouTube
• Your profile• Subscriptions• Embedding
videos• Searchable on
the world’s largest search engine
• Mobile access
19
Why YouTube for Economic Development?
• Video is immersive: Video can transport your audience from the city they are in to your community in seconds
• It’s reach is substantial: 75 million Americans is a sizeable audience.
• The price is right: The cost of posting a video on YouTube – $0, and the cost of production is a fraction of what it once was
• Going viral is a good thing: Smart subject matter can generate tons of exposure for your community, at very low cost
• Video gets attention: Compared to links inside promotional materials, videos can be clicked on up to five times more frequently.
20
My organization:
a) Has never released a videob) Releases one video a yearc) Releases 4-6 videos per yeard) Releases one video per month
21
Atlas YouTube Hall of Fame
22
About Flickr
• Flickr is a photo sharing tool that allows you to upload, store, view, share and categorize your photos into galleries and collections
• Flickr also supports video upload• As of September 2010, it hosts
more than 5 billion images• Flickr is owned by Yahoo!• Flickr photos can be embedded on
websites and in blogs
23
Key features of Flickr
• Your profile• Your photostream• Photo sets/collections• Photo descriptions• Private or public access
on individual photos• Tags• Geotagging
24
Why Flickr for Economic Development?
• Photos transport your community to your audience: Like video, photographs can transport your audience from the city they are in to your community in seconds
• The price is right: The cost of posting photographs on Flickr is free or minimal, and can be the best way to distribute your photos globally.
• Photos are easy to bring into your website: You can embed a Flickr gallery or bring in a constantly updated geofeed
25
My organization:
a) Has a limited photo library, sitting on a hard driveb) Shoots photography monthlyc) Shoots photography weekly
26
Examples of using Flickr
27
How YouTube and Flickr can fit into your ED
strategy
28
What economic developers should be doing with YouTube• Buy a flip cam • License final cut pro or another
simple editing tool• Create a profile/channel for your
organization/community• Upload any/all video content you
produce, including events, testimonials, research presentations, and even site tours
• Write descriptions for each video uploaded (for searches)
• Add one new video per month• Develop a video fam tour for
prospects to view• Email out new video content
29
What economic developers should be doing with Flickr• Create profiles for your
organization/community• Upload any photos you take of
properties, businesses, staff, events, or more
• Tag photography with key phrases to make it searchable on search engines and the Flickr site
• Add titles and descriptions to make more search- and user-friendly
• Add new photography to Flickr weekly
• Embed Flickr galleries in your website
• Subscribe to your community’s geofeed
30
Join the conversation!
Join our LinkedIn Group: Next Gen Economic Development
Marketers(Once you sign up, you will need to be
approved)
Then, click the link on the presentation, in Discussions.
We look forward to having you!
31
Contact Atlas
Contact information:
2601 Blake Street, Suite 301Denver, CO 80205
Contact: Ben Wrightt: 303.292.3300 x 210
LinkedIn Profile | LinkedIn Group | Twitter | Blog | Slidespace
![[Challenge:Future] AURORA: IEDC Challenge](https://img.pdfslide.net/doc/110x75/5499b8a2b47959aa4c8b4722/challengefuture-aurora-iedc-challenge.jpg)
