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"If I Were In Charge, I'd... Get on the Bus"

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A deck prepared as part of a TEDTalk like session for the 2011 Online News Association conference in Boston, MA. The purpose was to talk about your suggestion for approaching the expansion of digital journalism.

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Page 1: "If I Were In Charge, I'd... Get on the Bus"
Page 2: "If I Were In Charge, I'd... Get on the Bus"

What do WE want?

Page 3: "If I Were In Charge, I'd... Get on the Bus"

Learn from each other

Page 4: "If I Were In Charge, I'd... Get on the Bus"

Get on the bus (or streetcar)!

Page 5: "If I Were In Charge, I'd... Get on the Bus"

What?•Mobile newsroom + classroom

o Social media trainingo Outreach (events, schools)o Demonstration

•Exterior digital displayso Digital broadcasting (tweets, photos,

etc.)o Calls to actiono Advertising opportunities

In-houseSponsorships

Page 6: "If I Were In Charge, I'd... Get on the Bus"

Why?

We CAN'T assume everyone is operating on the same level!

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Why?

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