Mark S. Babbitt Switch & Shift

Social is a

Mindset

Why is There a Blue Unicorn

in the Breakroom?

• Moresocial,lessmedia

• Ac>velistener

• RelentlessGiver

• Rela>onshipsandROImayer

• BuilderofOPENcircles

• ChiefFacilita>onOfficer

Therightpeople,intherightroom,attheright0me

design…avase.

design…abeTerwaytoenjoyflowersinthehome.

• Brandchampions,advocatesandambassadors

• Crea>veinnova>on(No“TWWADISyndrome”)

• Collabora>veclimateandculture

• Sharedlearningexperiences

• Customersforlife

What others say about us

… is our culture.

• Newera=newexpecta>ons• Championgood;mi>gatebad

• Prevent(orremove)theugly

• Bewarethe“sociallynchmob”

• Embracethechallenge!

Ayri>onisanAlly

• TacoBell:22.2%increaseinmarketshare

• KLM:$25millioninaddi>onal“social”sales

• Target:Thereandbackagain(andagain)

• CVSCaremark:Restoredreputa>on

• Conway:Asocialbusinesspioneer

• A responsibility to lead teams into the Social Age

• We must choose to be part of this new era

• Must obliterate our comfort zones

• Strive to be a Blue Unicorn

Only

Takes

One

@MarkSBabbitt mark@youtern.com