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Igniter

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Igniter is a digital partnership 
that helps agencies and innovators 
thrive in a connected world. Let's work together! [email protected]

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Page 1: Igniter
Page 2: Igniter

Digital is this generation’s greatest enabler of new value and change.

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But without creative ideas and engagement, digital does nothing.

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We are a digital partnership that helps agencies and innovators

thrive in a connected world.

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Over the past few years we’ve worked with some amazing organizations.

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Together we build software and ventures

that drive meaningful change.

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Our Food. Your Questions.Approached by Tribal Worldwide early in 2012 to build a transparency and engagement site for McDonald's Canada, the Our Food Your Questions platform has gone global winning dozens of awards from Webby's to Lions. !Today, people in Canada, Germany, Austria, Australia, and New Zealand ask real questions and get honest answers about the food McDonald's serves. Braving an unprecedented level of transparency, McDonald's is now benefiting from a new era of relationship with their public.

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Bank of Montreal

In 2013, Bank of Montreal selected us as a partner to rapidly develop internal applications that use modern web technologies and help improve their operational efficiency and effectiveness. !We developed two discrete applications that introduced modern web technologies into the bank’s high-security enterprise environments while simultaneously solving basic functional challenges for employees in an engaging way.

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socialsca.pe

Emerging from a conversation with Ashoka and the support of the J.W. McConnell Family Foundation, socialsca.pe is an initiative to develop tools and methods that help citizens and communities discover and engage in their world of good. !Beginning with a simple map in September 2012, socialsca.pe now includes an interactive online interface, in-person community events, and crowd-powered data services developed and deployed in partnership with 24 organizations on 3 continents.

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Our partnership journey.

• Implications analysis • Opportunity assessments • Readiness reviews

• Development • Labs • Incubation

• Systems modelling • Leverage point analysis • Intervention identification

Insight Execution Change

CommitmentBuilding readiness

for digital opportunities &

partnership.

Change A new normal and the beginning of

what’s next.

Partnership"Ongoing

collaboration delivered through projects + monthly

sprints.

Ventures Strategic

collaborations to build independent

ventures.

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Our partnership structure.

Digital Development

Venture Development

Opportunity Development

New Revenue

Digital Return

Partnership Retainer

Incremental Capacity

Shared Goals"• $250k+ new digital revenue per year • $1mm+ venture returns within a few years • Meaningful change evident within 5 years

Lowest Viable Cost

Maxium Potential Return

retainer

incremental capacity

direct profit

venture returns

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We are digital to the core.

culture team network stack+ + +

We’ve intentionally established ourselves as a virtual team, living in communities around the world. It gives us an advantage in attracting talent and serves as a

test ground for working and living in the connected world. And in partnership, it means we can be seamlessly embedded wherever you are.

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Our core team and experience.

Michael Lewkowitz Founder @Lewwwk London, Canada

Dan Williams Lead Developer @deedubs Ottawa, Canada

Renjie Butalid Director, Ventures @renjie Toronto, Canada

Malena Andrade Developer @malena_andrade Toronto, Canada systemic change

• social finance: founding partner socialfinance.ca, the social finance forum, and causeway (now the MaRS Centre for Impact Investing)!

• renewable energy: chair Windfall Ecology Centre, director Community Power Fund, advisor Green Energy Act Alliance leading to Ontario’s Green Energy Act

ventures• creative services: co-founder Amoeba Corp, acquired by John St. advertising

(now Jacknifedesign)!• renewable energy: founder Clean Energy Developments, acquired by AlterNRG!• culture: founder The Leaf Initiative, acquired by SmartToronto

investment• community power: director Community Power Fund, advisor fund structuring!• clean tech: venture partner The Quantum Leap Company, $23M under management

technology• global platforms: multi-award winning McDonald’s Our Food.Your Questions.!• modern technologies: node.js, angular.js, hapi.js, mongodb, neo4j, cordova, go*, swift*

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Digital. It’s in our nature.