26.08.12

This Week...Hope Soap, Things Matter, Overstay Checkout, Customer Queries and In-Car Hostel.

Hope SoapWho Y & R

Things MatterJohn Lewis

Overstay CheckoutArt Series Hotel Group

Customer queriesNat West

In-Car HostelSkoda

Hope SoapWho Y&R

One of the largest problems in South African is it’s lack of hygiene and this leads to thousands of deaths.

To help the situation, Hope Soap was introduced to encourage children to wash their hands. The simple execution and small reward improved the situation drastically.

Things MatterJohn Lewis

John Lewis is pouring £5m into its first television advertising campaign for its home insurance products as its sales within the category accelerate

“If you look at some of the advertising around insurance it does tend to focus in on the negative of why you insure such as the things that will go wrong.What we tried to do was focus on the positives. The reasons you insure your home is you want to insure the things that really matter to you, which is a different and more positive angle on the insurance market and that plays on the unique trust in our brand.“The department store brand debuted the stop-motion ad on social media channels with television activity rolling out the following evening.Television activity is complemented by a social media campaign inviting Vine users to submit videos that reflect what matters to them most, for the chance to win £1,000 of John Lewis vouchers.

The Art Series Hotel in Melbourne decided to challenge the norm of early morning checkouts.

To overcome the problem of low occupancy rates, they came up with an idea which turned into a communication opportunity, increased revenue and highlighted the brands innovation in the form of ‘Overstay Checkout’.

Overstay CheckoutArt Series Hotel Group

Customer QueriesNat West

Irish and UK banks not listening to customers (21.8.13)

Nat West is trying to address this and as part of a campaign to answer some of the questions it gets asked most frequently on Twitter it has decided to use Vine an obviously engaging medium, but at only six seconds per answer, they believe it will appeal to a younger generation which has more important things to do than Google questions for themselves.We know there are about ten or 20 frequently asked questions we get on Twitter. So we looked at those and thought about how we could give a reply that wasn’t boring text only. Quite a lot of the questions we get are about using online banking. That might take two or three traditional Tweets to explain the online banking journey, but with Vine we can give a really clear and simplified journey of what customers need to do."

Skoda wanted to talk to a new target a new audience in the young people of Russia and the perfect opportunity arose during the festival season in Moscow while young people booked hostels.

The transformed Skoda Fabia acted as a hostel with everything included for a comfortable stay and of course a test drive thrown in for good measure.

In-Car HostelSkoda