2. 1. Keep Calm and Carry On A short history of the Keep Calm
and Carry On poster! After being forgotten for more than half a
century, a rare original ofthe now famous WWII poster was
rediscovered in a box of oldbooks bought at auction in one of the
largest and most popularsecondhand bookshops in Britain - Barter
Books.When the bookshop owners had the poster framed and put up
inthe shop, customer interest was so great that in 2001 the couple
started producing facsimile copies for sale - copies which weresoon
copied and recopied to make of the Keep Calm poster oneof the first
truly iconic images of the 21st century. 3. 1. Keep Calm and Carry
Onhttp://www.youtube.com/watch?v=FrHkKXFRbCI 4. 2. Ikea BERORA: The
iPad Glove KitIKEA in Norway launched the iPad version of the
IKEA-catalogue. To generate interest they created a brand new IKEA
product called BERRA, a simple sewing kit with a special conductive
thread to sew into the index finger of gloves. This transforms
gloves enablingthem to work on a touch-screen, which is pretty
important to IKEAcustomers in freezing Norway.During this promotion
12,000 of IKEAs sewing kits were distributedfor free in just two
weeks. Most importantly, the campaign generated alot of attention
for the iPad catalogue which became the mostdownloaded free app in
Norways App Store. 5. 2. Ikea BERORA: The iPad Glove
Kithttp://www.digitalbuzzblog.com/ikea-berora-the-ipad-glove-kit/
6. 3. Round up your mates for a Guinness on StPatricks Daymen of a
certain ilk DONT need to be convinced to visit the pub andimbibe
prodigious amounts of alcohol on St. Patricks Day. However,
Guinness probably figures it shouldnt take any chances. So, it
hasrolled out this wonderful spot in Britain just in time for the
celebratedIrish holiday/booze fest on March 17th. 7. 3. Round up
your mates for a Guinness on StPatricks
Dayhttp://www.youtube.com/watch?v=y07at1bU89Q&feature=list_related&playnext=1&list=SP3340CFC0A81A4710
8. 4. American Express: Sync,Tweet,SaveAmerican Express have
launched an interesting play with Twitter which lets US card
members turn customised Twitter hashtags into savings. When
customers sync their American Express Card with Twitter, they can
enjoy exclusive offers loaded directly onto their card.American
Express are showcasing Sync. Tweet. Save. and eligiblecustomers in
Austin will receive $10 when they sync their card, tweet the
special offer #AmexAustin10 and use their synced card to spend in
Austinduring SXSW.This is another great initiative from American
Express in the social mediaspace, and this development offers a new
way to demonstrate a tweets ROI. 9. 4. American Express:
Sync,Tweet,Savehttp://www.digitalbuzzblog.com/american-express-sync-tweet-save/
10. 5. Puma better out than InLast year at Cannes, Droga5 took home
the Film Craft Grand Prix for itsPuma shot "After Hours Athlete," a
beautifully crafted 90 seconds that shineda light on the bowlers,
pool players, foosball fans, and other assorted "after- hours
athletes" of the world.Luckily, Droga5 is back in good form with
its latest for Puma, "Better Out Than In." This time, the spot has
a message: Turn off the reality TV and go out into the
night.Another version of that same ad, titled "Surfing," adds an
explanatory voiceover to the mix, but the films message is already
so clearto quotePumas own tagline, "Do you want to go out and live
your life, or stay in and watch others live theirs?" 11. 5. Puma
better out than
Inhttp://www.youtube.com/watch?feature=player_embedded&v=J4HuXzxaBIY
