Flipping theTablet Mentality

Evan Doll Flipboard Cofounder

Who Am I?

• Engineering, design and product strategy at Flipboard

• Former iPhone engineer at Apple

• Taught iPhone app development at Stanford

Next 15 Minutes

• What is Flipboard?

• Why did we build it?

• What’s next?

What is Flipboard?

Social Magazine

Personalized for you

Three Principles

Fast

Beautiful

Social

Demo

Why Flipboard?

Mike McCueNetscape, Tellme

Reimagine the web

Focus onbeautiful content

Fightinformation overload

Inspired by magazines

Design & editorial

Dynamic, personal nature of social media

“When you see a parade starting,

jump in front of it!”- Jim Barksdale

What’s Next?

Three Ideas

1

Evolving relationships with readers

No longer justvisiting publisher sites

Apps, aggregators, mobile devices

Social sharingand discovery

Less control,more fragmented

Increasing appetite for great content

2

Ads as content

What’s Voguewithout the ads?

Advertising thatpeople talk about

Text ads won’t make you drink Coca-Cola

Limitations of the web as we know it

Make it more socialand more beautiful

Future ofbrand advertising

3

The paradox of tablets

Users want anative experience

Users don’t wanttoo many apps

Content creatorsneed to scale

Make Flipboard symbiotic with creators

In closing…

Huge risks and opportunities

We want Flipboard to advance the status quo

Our ears and mindsare open

Evan Dollevan@flipboard.com