IMPACT OF BIG DATA /\

7 DAYS � 4 Giants Faced BLACKOUTS

D Amazon � North . j 1(mogle Alneréga Apple � 1(.loud NASDALI.,1te

16 August 2013 19 August 2013 22 August 2013 22 August 2013

4 Minutes Blackout 49 Minutes Blackout ll Hours Blackout 4 Hours Blackout

Ad Revenue Loss: S I L _$2 M H Affected 3 Million Few Shares Got$500,000 Approx. 3 35 °5" ' '°" Users Traded Only DuringThe Day

40% Drop in InternetTraffic During 4

Minutes Span

WHY?�BIG DATA � THE REASON BEHIND BLACKOUTS?�

90% of Digital Information has been generated over the last 2 years

We are all part ofa data generating community

BUTAre we even able to handle the future of BIG DATA?

ORThese blackouts are just a beginning of

BIG DATA HEADACHE??Sourc: The Guardian

ODSI ~ Online Digital Solutions UK

www.0dsi co.uk +44 (0) 203 005 9500 sales@(i(lsi.(o.uk