Impress London11 November 2010

Personal PR

Align your valueswith your client’s

Align your valueswith your client’s(or if you can’t…)

Be passionateabout the work you

do for them

Act, speak, behave, relate, and

communicate in ways that represent your

values

Be purposeful and representative in how

you present yourself and your business -- be

aware.

This applies to your personal brand too

Laura Tosney33 Digital

Jed HallamWolfstar

“The key to starting out in social media was finding platforms that I was comfortable on. For some people this will be podcasting or shooting videos but for me I found Twitter and blogging gave me a comfortable outlet full of supportive and generous people”

- Jed Hallam

Ben CottonEdelman

“Whilst social media may seem daunting at first, providing you are authentic, which means being open, honest and transparent in your conversations, there is a host of opportunities and knowledge out there ready to be tapped into”

- Ben Cotton

Your career begins before you get your

first job

“I’m constantly surprised by the tremendous level of goodwill I’ve encountered from people, who I’m yet to meet in person, but have been willing to answer questions, offer advice and let me know about potential openings”

- Ben Cotton

But it doesn’t stop at your first job

Young PR Professional of the Year

Thank You

@benrmatthewsben@brightone.org.ukbenrmatthews.posterous.com