Improve Your Social and In-Person Networking Skills

TJ AM Tutorial

10/1/2013 8:30:00 AM

"Improve Your Social and

In-Person Networking Skills"

Presented by:

Johanna Rothman

Rothman Consulting Group, Inc.

Brought to you by:

340 Corporate Way, Suite 300, Orange Park, FL 32073

888-268-8770 ∙ 904-278-0524 ∙ [email protected] ∙ www.sqe.com

Johanna Rothman

Rothman Consulting Group, Inc.

Known as the “Pragmatic Manager,”Johanna Rothman helps organizational leaders identify

problems and risks in their product development and recognize potential “gotchas,” seize

opportunities, and remove impediments. Johanna is the technical editor for agileconnection.com and is author of Manage Your Job Search, Hiring Geeks That Fit, Manage Your Project Portfolio: Increase Your Capacity and Finish More Projects, the 2008 Jolt Productivity award-winning Manage It!

Improving Your Social Networking Skills

Johanna RothmanNew: Hiring Geeks That Fit

www.jrothman.com@[email protected]

781-641-4046

© 2013 Johanna Rothman

What Do You Want to Know About Networking?

Let’s gather some data...

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What Are Your Goals From Your Networking?

Your networking will be different based on your goals

Job searching is different from hiring

Developing a community of practice is different from

learning how to stay technically relevant

Networking inside the organization is different from

networking outside the organization

Etc.

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Define Your Goals

Define three short-term goals for your networking

Define three long-term goals for your networking

We’ll debrief together

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What Are You Doing Now?

Write down what you are doing now

What do you think is working for you?

Where do you think your networking is not helping you?


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Big Three for Social Networking

LinkedIn

Twitter

Facebook

But what you do for each of these depends on your goals

Let’s discuss how you use these

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LinkedIn

600 Pound gorilla for business

If you are job searching or hiring you must be here

If you are consulting you must be here

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Minimum for LinkedIn

Your picture: Headshot of you and only you

Headline

Contact Information

If you have URLs, name them

Name your profile, example: www.linkedin.com/in/johannarothman

Barebones profile

Recommendations

Give and receive

Endorsements

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More for LinkedIn

Publications

Slideshare

Recommendations

Awards

Groups

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Let’s Review LinkedIn Profiles

Bring up your LinkedIn profile

Look at the previous checklist. Does it have everything?

Does LinkedIn think your profile is complete?

Let’s review your profiles


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Twitter

Build relationships

Build followings

How you use Twitter depends on your goals

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Twitter Goals

Consultant

Page points to a URL showcasing you

Hiring manager

Page points to a blog, company, something that entices a

candidate

Job searcher

Page points to something that says “Why I should hire you”

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Twitter Followers and Lists

You cannot follow everyone who follows you

You don’t want to!

Group people into lists for easier manipulation

Use a tool to organize your lists

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Review Twitter Profiles

Bring up your Twitter profile

Look at your Twitter page

Does it point to a URL that is reasonable?

What do you tend to tweet?

Let’s review your profiles


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FaceBook

FaceBook fan pages

For consultants, books, businesses

Learn how to keep private stuff private

Let’s discuss FaceBook...

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Other Sites

Google Plus: I’m not so much a fan,

because my content belongs to

google, not to me

Slideshare.net

email lists

youtube

Other people’s blogs

reddit

podcasts

Newsletters

Stackoverflow

Anywhere you can write an article

and post it with a link back to you/

your site

Goodreads

Github

Foursquare

Webinars

Public speaking

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Social Networking Greases Wheels for In-Person Networking

Social networking makes it

possible for you to have a

warm connection with

someone when you meet

them in person

Start at building rapport

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Build Rapport In Person?

Smile

Handshake

Put other person at ease

Match each other somehow

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Build Rapport Online?

Create a warm

relationship, not a cold call

Connection

Start at a relationship

Provide something of value

to the other person

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Let’s Return to Your Goals

Let’s develop action plans for your goals

Action plans are small steps that start with a verb

Create discrete, achievable steps that you can

accomplish within one week or less. (I prefer one day

or one hour or less.)


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© 2013 Johanna Rothman21

Provide value to get value.Be yourself.

Always be authentic.


Let’s Stay In Touch...

Pragmatic Manager: www.jrothman.com/

pragmaticmanager

Please link with me on LinkedIn

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Technology

Improve Your Social and In-Person Networking Skills